Video: Celebrating the Culture & Diversity in the BC Bike Race in 'We Are Mountain Bikers'

Feb 10, 2020 at 15:38
by BC Bike Race  
Views: 5,175    Faves: 17    Comments: 0

Words by BC Bike Race

BC Bike Race is an ambitious feat for many of the 600 participants that attend annually. In 2019, 38 countries attended the 13th running of the event and the latest incarnation of the ‘Ultimate Singletrack Experience’.

From successful professional athletes engaging in aggressive battles for the title, all the way back to those who have never raced a mountain bike before – and everything in between – BC Bike Race is seven (7) big days of burly singletrack, it is like an all you can eat buffet of what mountain bikers dine on, but mountain biking has a different meaning for everyone.

Kick back, grab your favorite beverage and draw some inspiration for your adventures ahead
“We Are Mountain Bikers” is a short film by Robin Munshaw, shot on location in the amazing communities and on the hand built trails the 2019 racers experienced. “This film celebrates the diversity of our MTB culture and highlights the inclusive nature of our group. At the end of the day it’s not what you do, but how you do it that matters”, said Robin Munshaw.

The 2020 bike season is just around the corner, we invite you to kick back, grab your favorite beverage and draw some inspiration for your adventures ahead.

Details for the 2020 BC Bike Race, July 2-10, 2020
Limited spots available, Book Now!
2020 Course Up-Date coming soon

Experience the Ultimate Road Trip tour, try the BC Bike Ride
Tour details for 2020:
Ride Coast, May 2-10
Ride North, July 23-31
Ride Kootenays, Sept 12-20
Ride Okanagan, Sept 25-Oct 3


  • 14 0
 I'm guessing the people bashing the video haven't even bothered to watch it.
  • 11 1
 Good to celebrate diversity of trails on bike... Diversity of trails for everyone! While video seems to be about people coming to BC Bike Race with different backgounds and motivation, unlike more classic competing racing... Good to see discussion of real personal diversity of each human being, not a massmedia forced social concepts.
  • 13 3
 This is not political. This is business. Wealthy white males between 30-55 can only buy so many bikes. By improving diversity in cycling they can sell more bikes. If you want to see less diversity in bikes then y'all need to spend more money. Duh.
  • 3 2
 Bingo. If persuaded to allocate funds to white people frivolities like the latest enduro-specific kit to improve their meaningless strava times (as opposed to, for example dim sum), think of the money to be made for some bike companies
  • 7 2
 I am in that demographic, and can afford to buy nice bikes and ride the shit out of them. Should I feel bad about it? (I don't).

Btw, thanks for the video. I really enjoyed it and am looking forward to riding the BCBR this year!
  • 13 5
 Ffs, if it ain't broke, don't fix it. Most people pursue hobbies to escape the noise not to embrace it.
  • 9 3
 If you're triggered by inclusion, you should really examine why that is...unless you already know and are comfortable with it.
  • 3 2
 I suppose, beside radicals (who can be triggered by everything and I hope here are not many of them), people are triggered by word "diversity", that's been used too much and in pretty annoying way. Like you already lived your life in kind way, with respect and opened to all kinds of people and cultures, and then media starts forcing some certain way of understnding inclusivity and cultural diversity as only legit way to think. Thankfully this video is not about it.
  • 5 1
 To all the tool bags bashing the video, go F yourself. Diversity can mean so many different things, race, socio economic background or Country but it can also represent the individual reasons and motivations we ride and what brought us to this sport to begin with. You don't have to support the BCBR to support people and their stories, if you don't want to do that go jump off a F'cking cliff the next time your out riding to prove how cool you are.
  • 6 0
 Good video. That finisher belt buckle really does mean a lot a lot of different riders. Thanks for showing that.
  • 9 5
 "Diversity, no thank you"... Getting people from different backgrounds into the sport bothers you? Why is that?... We know why, and y'all can just f*ck off.
  • 4 0
 i'm hoping people just mean that mountain biking is already a pretty inclusive sport and there's no need to flaunt that. always good vibes on the trails, at races, and at the bike parks, so why do we need to continue talking about it. i'm hoping that's what they mean, as opposed to "let's keep this sport to one culture"
  • 4 0
 I suppose people reacted to header even before watching video and I hope actual diversity doesn't bother, but slogan of social advertisement of certain complex of ideas.
  • 4 4
 Ever have someone tell you to do something you were doing anyway? It's kinda like that.
  • 2 0
 @Ian713: where is anyone telling anybody to do anything?
  • 1 2
 @cuban-b: it's more organized social coercion to pay attention to things people may not want to. Just look at your outburst towards everyone who had replied in the negative.
  • 2 1
 @Ian713: social coercion? your paranoia and insecurity is showing
  • 5 0
 @Ian713: Social coercion? Take a look at the front page of Pinkbike, across the whole page there's one piece of media someone made about diversity, how an amputee is stoked to get to ride BCBR, and the response these people give is "diversity, no thank you". This isn't about politics, its about basic decency and community. You'd think someone was pulling their teeth out to give two seconds to people with disabilities and people of color.

Why does it bother you? Explain it honestly, directly and without sidespeak.
  • 2 3
 @slickroot14: stop being obtuse, you have taken one isolated example and are trying to pretend it's not related to a larger social phenomenon.
You're shooting blanks.
  • 2 3
 @Ian713: Hey just don’t assault anyone on the trails please, thank you. I hope you find peace one day with your fellow men Smile
  • 1 3
 @cuban-b: ah the sanctimonious approach. Try to imagine that good people have differing opinions and maybe you'll learn tolerance one day.
  • 2 2
 @Ian713: I wish you happy trails my brother. I really mean that Smile
  • 1 3
 @cuban-b: that's very kind of you and my sentiments towards your development are genuine as well.
  • 6 0
 Great video. I'd love to do the bc bike race one day.
  • 2 0
 I don’t know what all the drama is about. I watched it and now I want to do the race, that and/or Downieville. The idea of ‘diversity’ didn’t even enter my mind. I did appreciate the veteran highlight - that’s the only real diversity I care about. Nice thing about my time in the Army was that most people didn’t give a rip about race, creed or color. Everyone’s blood is red after all.

Can I have a race spot btw?
  • 23 19
 Celebrate diversity??? No thanks.
  • 27 25
 No thanks, get political bs out of the sport. Diversity is just a new age construct to give people a reason to feel different. We are just humans , that’s it!
  • 7 0
 Did you even watch the video?
  • 1 3
 Thank you sir!
  • 3 1
 Isn‘t everything political? Being apolitical is a political statement as well!
  • 10 9
 No thanks
  • 4 0
 You haven't watch the video.
  • 5 8
 @ hfranklin
WHy would you not?
  • 18 7
 Because it is not needed, get politics out of our sport, just ride your damn bike!
  • 3 3
 @SLBIKES: Thankyou
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