OlSkoolJake

@zmums: I'd bet 90% of the poeple who buys a bike that Remy rides, so they can ride like Remy... Within a few months to a year, thos bikes are up for sale... Go look at the Buy&Sell... I rest my case.... Like I said hes is an influncer. Thus people buy a Tyee or Spindrift to ride the pumptrack and XC greens..... Beccuse it's the bike Remy rides.... Only to realize they dont need or want that much bike. Overbikeing is huge problem in this sport and LBS are the worst culprits. So yeah Remy's image sells bikes.... Kinda.... Anyone who buys a bike because it's the bike their favortite rider is on one... Is part of the reason the bike industry is the way it is now...

@succulentsausage: I'm sure by now there is a pretty basic formula most companies follow for profitable D2C platfoms. What I seen from Ari that is a step above I feel. Is the bike fit and customization of what you buy is probaly one of the best. You can get anything you want put on it at factory. Doesnt' matter if they have affialtion with that company or not. Ive seen others do it well too.. But I watched a step by step order and build up of product. As a consumer I felt like they definitely put extra sauce into their work. That speaks volumes to me. I saw them even build up a Pivot bike for a customer, because they didn'y have a frame small enough to fit her needs. That is pretty ok in my book. As for Remy... Hes a social media influncer. Wicked rider, without a doubt.... But is he really bringing in huge sales? Not likely. Ari has athletes posting well or winning major national and international racing. That marketing is what sells bikes. XC is alive and well in the US and growing like crazy again. You will see more Ari bikes on the NICA circut than YT or Propain.

Say what you want about Ari and their brand fumble... It was weird... If you take a closer look at thier ethos as a company... I've followed few of their social media and pro athletes for a few years, now... What they are trying to do in bike indusrty as D2C is way ahead of the bell curve.. They have been on my rader for a few years. The more I learn about what they do and how they operate as a company... They are certainly in the short list come new bike time... Despite there brand fumble.. Their marketing by using well established and accoplished athletes is telling... The roster is stacked.

Here are two folks, doing exactly that, on these steeds... Macky is quite literally one of the best racers on the planet... https://youtube.com/@sydandmacky?si=Gsu5k7VkL5Jo3HSJ

@Untgrad: jeez nothing... Everyone in here having opinions about her and her injuries and having knee jerk reactions about rider safety and course safety... When it is a sport with inherit user risks.. And how those risk VS reward management is not universal at all.. She took compent, informed risks and lost the bet... Sure it was a biggie but she knew that risk... Again risk management is not universal... And should never be thought of as such... I've been riding for over 40 years.. I'm sure to rider with much less experience I look like I'm taking unnecessary risks.... I'm not I'm just comfortable and confident... I also see people who have no business being out their over biked and over confident... But that is their risk to midagate not mine... Neither is right or wrong She says she fine.. I work in ICU, Med/Surg, LTC, healthcare... I can assure you she is not fine... But she owes nobody anymore explanation than that.. Despite how much people think otherwise... If she says she is fine.. She is fine... Leave it at that... I know she probably sick of people asking her the same fuckinh questions.. she just want privacy and time to heal... Hate on me all you want... At the end of the day Shes big girl who got hurt doing her job... She says she is fine... End of story...

Words from the woman herself... She's fine and walking. https://youtu.be/HL5MUhxqf2Q?si=Hx9G9SZWzkZZ2m3V

That article should be taken with huge grain of salt... It was fairly localized study for a global sport with hundreds of thousands of users in sport that spans five decades.

She fine.. None of your business otherwise...

Risk VS reward is not universal... Some took the risk and got bit.. Almost like this sport has inherit risks involved... Weird right... In other news...Sun is hot, rain is wet, snow is cold...

Anyone who can afford belt bike off the floor is not a "hipster"... Are you from 2012?