Ripnshread

Really, really, really expensive if you consider the BOM. Like the actual cost of an iPhone. Looks like it costs less than $50 to make. We need to go back to when companies amortized their R&D costs over a longer projected product life. I'll wait for the knock off. Would be a great tool for big mountain rentals. Get more people in the sport if all it took was one or two hot laps on a short controlled course and the bike could be tuned to the rider.

I was living a shitty/dream life in the 90's when I "met" Missy the first time. I had moved to Durango to propose to a woman who was making it quite apparent she wanted nothing to do with me. At the same time, I had started working for Yeti and was ridding some of the most amazing trails almost every day. A shitty/dream life. On a ride home from work one day I planned to see if the motorcycle shop had their ramp set up well. Sometimes they would have their pickup loading ramp, big steel thing, set up in a perfect way so if I came at it at a good clip I could use it to gap over the edge of the parking lot and land on a grass slope on the other side. This day looked good, there were people in the parking lot, it was set well, and no truck was parked for loading. Just after I hit it, as I was doing my best try at a flat X-up, I hear a "Woooooooooooooooot FUCK YEA!!!! Whoooooooooot!", or something to that effect. I turned my head for a split second to see Missy, highly recognizable, not just 'cause but because my workplace was smattered with her image, jumping up and down and pumping a fist. I stuck the landing and sprinted for home a short distance away. I had a huge smile on my face that lasted forever. Made my short stint in Durango worth it in so many ways. Many thanks Missy, hope to see you again

So all that has changed is a "label" that lowers Fox's stated (in their tuning guide) max air pressure by 50psi? They recommend starting pressures around body weight.

The argument that pedalelects only will do 25km/h is bs. If anyone wants to go faster there are currently already a multitude of options to "tune" your ebike motor to both eliminate the speed control (up to 75km/h on the most popular Bosch CX) as well as adjust the multiplier so the force required to get the motor going can be changed. All of the options hide the tuning chip, which plugs directly into the motor in less than 10min, so no one can tell the bike has been modified. There is also an app for that. a href="https://www.youtube.com/watch?v=GE-4mrKA-z4">Bosch Speed Box/a>

Trek is worried and extremely envious of companies like YT and Canyon who are stealing sales and making a larger profit on those sales than Trek does with their dealer networks. Many of us may have noticed that if you go into your local bike shop they carry much less high end gear than they did 15 years ago. This is the effect of internet/mail order. Why should your LBS carry a bunch of parts and bikes that they are not going to make any money on because they had to stock them (overhead) for so long and then sell them at a discount, when the supplier of said parts is going to cut a cash deal with a large online company and allow them to make more money than you. Obviously, Trek isn't doing this as stated with their price fixing method they will use. But this is their direct competition. The third paragraph was the most telling. The one where Trek talked about unprofessional bike shops. Notice at the end where they said that bike shops are needed for service and interaction? Notice they didn't say sales. What they would love, and they know they may need to do to compete with YT etc., is to cut the dealers completely out of sales altogether. As someone who worked inside the industry for a long time one of the biggest hurdles we have is that bike shops don't make much money, thus they can't pay for great staff. As an industry company a lot of time and money is spent trying to educate and indoctrinate (drink the Kool Aid) shop staff. After all of this almost half of all customer service calls are from customers who went to their LBS but didn't get the correct answers. And if 100 people call to complain a thousand just walked away and bought something from our competitors. Fixing this and delivering a core marketing message costs companies like Trek millions. I see this as a half way mark. Trek would love to go all the way, but they have spent the last 20 years investing in the LBS model and they don't want the backlash that will come from just cutting out the dealer, knocking off 30% from their prices and raking in the money in the long run. Small steps baby...small steps. The writing has been on the wall on this subject for 20 years. When Specialized lost their frivolous patent on the Horst Link is when this went from enthusiasts buying parts to complete bikes. Started back when Arnie Nashbar first printed his catalogue. If you ever picked up his catalogue or one like it and were excited to go over every page, you are the problem. Or the answer, depends if your asking Trek or YT.