"Darrin Seeds and Alex Gardner came up with the 'Go Hard' concept as a way to highlight the individuals who were leading the charge in all aspects of the event. Last year there were many people who threw caution to the wind, and almost put the racing as a secondary focus behind purely enjoying every minute of the event. So they really wanted a way to highlight these individuals; the ones who are pure soul riders. It's about racing, partying, camaraderie, sportsmanship, and so much more. This is one of the things that really have defined this event for me. It is so clearly different than every other event I've been to.
- Lars Sternberg
Photo by meagerdude