Trek's C3 Project
What is the Trek C3 Project?
Some of you might be wondering, what is the Trek C3 Project? It's simple: C3 stands for: competition, cinematics and creativity - the 3 things that drive these four core athletes to do what they do. Check it out as Rene Wildhaber, Andrew Shandro, Cam McCaul and Brandon Semenuk go out to show you what C3 is all about...
Brandon Semenuk's C3 video from Fall 2010:
C3 Project in Maui:
Trek C3 Project: Cam Front Flip How-To
Ever wondered how Cam perfectly executes that front flip? Walk through the process with him step by step to learn exactly how he does it. WARNING: Don't try this yourself. Seriously.
Title image by Devon Balet.
Some of you might be wondering, what is the Trek C3 Project? It's simple: C3 stands for: competition, cinematics and creativity - the 3 things that drive these four core athletes to do what they do. Check it out as Rene Wildhaber, Andrew Shandro, Cam McCaul and Brandon Semenuk go out to show you what C3 is all about...
 | To me, C3 means so much. I enjoy the idea that we can show the world that we are more than just Mega riders, or slopestyle riders. But at the core of it, we're all connected because of our desire to take riding mountain bikes to new places, in new ways, all over the world. -- Rene Wildhaber |
Brandon Semenuk's C3 video from Fall 2010:
| C3 is taking what our lives revolve around and sharing it with the world. -- Brandon Semenuk |
C3 Project in Maui:
| We needed something more than just the term "freeride" to explain to the world what we do. Riding has progressed in so many ways over the past 5-10 years, and the reason it's progressed is because of those 3 critical elements, "competition. Cinematics. creativity." -- Andrew Shandro |
Trek C3 Project: Cam Front Flip How-To
Ever wondered how Cam perfectly executes that front flip? Walk through the process with him step by step to learn exactly how he does it. WARNING: Don't try this yourself. Seriously.
| Calling our team "The C3 Project" gives equal credit to all of the elements that drive what we do. We Compete and we film, but without creativity and an open mind, there would be no progression of either. The C3 Project is our platform to progress all aspects of Freeride by designing the best bikes in the world for our chosen disciplines and coming up with the craziest ideas to put them to the test. -- Cam McCaul |
Title image by Devon Balet.
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Member since Mar 27, 2001
Must Read This Week
Michael, if you're reading this; please bring back P1 for the mountain bike line, or certify an independent painter to be able to do work on Trek bikes without voiding the warranty.
"C3 is taking what ARE lives revolve around and sharing it with the world. -- Brandon Semenuk" 'are' should be 'our'
"Brandon Semenuk's C3 video from Fall 2011" should be 2010 because we haven't hit fall in 2011 yet.
Where was the editor on this one?
thanks