Block user

Recent

nhlevi alicialeggett's article
Jan 23, 2021 at 23:21
21 hours
Propain Acknowledges Long Lead Times and Price Increases
@sspiff: spoken in true ignorant fashion. That they produce the most renewable energy means nothing without considering the population and industries consuming that energy, as well as other toxic practices undergoing without our keen western eyes ever perceiving them. I'm not saying that china is or isn't leading in terms of renewable energy, it's just taken out of context.
nhlevi jamessmurthwaite's article
Jan 20, 2021 at 5:20
Jan 20, 2021
Slack Randoms: Kangaroo Headbutts, Skiers vs Snowboarders & Cannondale Raven Guitars
@mountainsofsussex: some valid points and yeah the struggle is real.. Last week I've destroyed my slush slasher in the "half a day a year toe deep hungarian pow" just so I could get at least a few turns in this year..
nhlevi jamessmurthwaite's article
Jan 19, 2021 at 4:06
Jan 19, 2021
Slack Randoms: Kangaroo Headbutts, Skiers vs Snowboarders & Cannondale Raven Guitars
@shwinn8: inexperienced ANYONE lounging in the middle of the track is annoying. I'd also add that skiers, especially very young/inexperienced ones, have a tendency to just bomb down in a straight line, endangering everyone. Also, skiers tend to rarely ever look behind them because they think they're faster, which they often pair with erratic direction changes in the middle of the track. Some even seem to make a sport out of cutting off others to start slaloming in front of them, blocking their way. But then I'm a snowboarder so I may be biased, though I've never actually gotten into conflict on the pistes I frequent (mostly Schladming)
nhlevi jamessmurthwaite's article
Jan 19, 2021 at 3:42
Jan 19, 2021
Opinion: How True is the 'Dudes Who Shred' vs 'YouTubers' Meme?
@jayacheess: Sure, I'm aware that it's economically impossible for everyone to be an entrepreneur and make a living that is above the current average. We definitely need workers, and sure, there are entry level corporate salaries that shouldn't be legal and could be higher if not for company policy. What I was trying to say is that one's income class (regardless if it's a salary or profit) is *generally* proportionate to the level of problems they solve and the amount of people they solve it for. Also, you may notice that the same amount of and type of work can make you (a lot) more money as a sole trader/solopreneur/whatever you choose to call it. That can have many many reasons depending on the given market, but let's look at the case of pro athletes vs influencers. Let's say a company pays $50k per year in both cases, but in the case of the racer, the company has a say in how they spend a portion of that, since it's basically advertising budget for them, and they have to make sure to get the most improvement in brand image for their investment. The problem is that that is not measurable, so strictly speaking it may not be as valuable to dump a lot of money into... So out of that $50k allocated, the rider or the company spends several tens of thousands on travel costs, insurance, accommodation or whatever (in an effort to maximise potential return), and dudes and gals whose only job is to shred don't get as big a cut.. This is method is on the verge of influencer and brand marketing. On the other hand, in the case of the YT/insta influencer, the company already knows all the metrics they need to estimate ROI. They know (after sufficient testing) that if they give the riders $50k per year and a couple affiliate links or promo codes, they can expect this and that figure in return. They give the riders more freedom to manage that money for themselves as long as they drive the traffic and sales. The rider has to pay rent, travel costs, insurance for themselves, and also figure out how to best use that money to produce more entertaining content, but they also find that they don't have to travel in a zigzag across the globe for half a year, so their costs are probably still lower than an athlete's.. This approach can be classified anywhere between influencer marketing (50to01) and direct response marketing (Remy Métailler). I have no clue if the income figures are accurate, and I only *suspect* that this is how the mentioned athletes operate, but I hope erryone gets the point. If you had a bike company (which means you're juggling fickly supply chains, distributors, a marketing-sensitive AND YET emotional audience and high production costs while walking a very thin line of profitability), sure as hell you'd want more of your eggs in the "measurable & predictable ROAS" basket than the "hope and pray brand image" basket.
nhlevi jamessmurthwaite's article
Jan 18, 2021 at 13:09
Jan 18, 2021
Opinion: How True is the 'Dudes Who Shred' vs 'YouTubers' Meme?
THIS!! No one gets paid for their skills, they get paid for what those skills are worth to their employer/sponsor/customers. The successful (!!!) youtubers are, by definition, entrepreneurs who flipped their "handicapped" situation to their own advantage, and are better off because of it than "dudes who shred". Unlike the latter, they solve problems for people at a profit. "Dudes who shred" can be butthurt all they like, but if they choose to wait for the roast pigeon to find it's way into their mouth, small wonder they don't get paid what they think they're worth. As an entrepreneur myself, I can't help but think they're like your typical low-income 9-5 employee bitching about not getting paid enough when they're only flipping burgers at the maccies. Ps. Notice that no one is bitching about Yoann starting a coaching business to make up for his lost income from racing. Same thing, only he's bringing the food to the table himself.
nhlevi jamessmurthwaite's article
Jan 17, 2021 at 2:41
Jan 17, 2021
Slack Randoms: Kangaroo Headbutts, Skiers vs Snowboarders & Cannondale Raven Guitars
@mountainsofsussex: Never seen a board on the loose either.. Maybe snowsurfs, but then you don't see those on piste anyway
nhlevi jamessmurthwaite's article
Jan 15, 2021 at 6:54
Jan 15, 2021
Throwback Thursday: The 12 Best Saves of 2020
I'm surprised by the fact that the PB audience acknowledged the presence of an e-mtb vid in the lot, let alone vote it best by a long shot... such progression, much wow :D
nhlevi danielsapp's article
Jan 13, 2021 at 12:27
Jan 13, 2021
nhlevi sarahmoore's article
Jan 13, 2021 at 1:01
Jan 13, 2021
Podcast Round Up: Vaea Verbeeck on Progression, Kade Edwards' Red Bull Sponsorship, Being a Responsible MTBer, & More
Question to fellow listeners: What podcast lengths do you prefer? I'm asking because these 1-2-3 hour interviews are interesting on one hand but on the other I just can't get myself to listen all the way though in one go, and eventually I leave it unfinished after a couple sessions. I mostly listen to self dev/marketing podcasts (and have one myself) that are rarely longer than 30 minutes – and even long interviews are split up into shorter episodes (either by major topics or a time limit) and spread out over several days. Not sure why but I find them much more digestible that way. If MTB podcasts could do this, that would be stellar!
nhlevi mikelevy's article
Jan 11, 2021 at 9:20
Jan 11, 2021
Video: Pinkbike's Predictions for 2021
Oh come on, this gives equal chance to students, office workers, labourers and dentists alike to waste some time in their favourite format!
Load more...
You must login to Pinkbike.
Don't have an account? Sign up

Join Pinkbike  Login
Copyright © 2000 - 2021. Pinkbike.com. All rights reserved.
dv65 0.015003
Mobile Version of Website