Building on their integrated guard patent*, MRP will begin shipping a new, innovative series of components designed to protect chainrings and cranks from damage due to the occasional rock or log encounter. The XCG guards consist of a replaceable polycarbonate Skid direct-mounted to a 4mm thick alloy back plate.“Lots of cross country riders don’t want to give up their big ring in exchange for a crank-mounted bash guard, nor do they want to add a large, heavy bash ring on top of an outer chainring. With an XCG, you can keep the big chainring on and not worry about damaging it on obstacles. The XCG is light weight, and costs a lot less than replacing a high quality 44T ring, so it’s a great accessory for the fast and technically aggressive XC rider or for any rider looking to protect their investment”, says Paul Aieta, VP of Sales and Marketing for MRP.
The XCG Triple and XCG Single install easily on any XC frame and add no rotational weight to the drivetrain. OEM deliveries of the XCG Series begin in April, with aftermarket introduction soon following.
XCG Triple • Protects triple crank outer rings up to 44T
• Raised upper profile catches chain from inboard drops
• Bottom-bracket mount or ISCG
• Weight: 100g
• MSRP $49.95
XCG Single • Protects chain rings up to 36T
• Great for single-speed setups
• Bottom-bracket mount or ISCG
• Weight: 90g
• MSRP $44.95
*US Patent
#7066856MRP is a small, rider-owned company based in Grand Junction, Colorado. With countless World Cup and World Championship victories, MRP has been the choice of champions since 1996. MRP’s patented chain guides and patented integrated bash guard technologies put them at the top as the leader in smooth, silent, reliable chain retention and drivetrain protection.
For more information about MRP, please visit
www.mrpbike.com.
Also, check out the G2 chain guide by MRP. It utilizes the same guard plate, but in a chain guide format. MRP G2 Review
After you own the rights to the patent, you can produce the product yourself or lease/sell it to a larger company who can afford to mass produce it.
Note. This idea wasn't that new, the Patent Filing date is: Sep 6, 2002 and the Patent Issue date is: Jun 27, 2006 http://www.google.com/patents?vid=USPAT7066856
You gotta realize that there are only a few players in the guide/guard market. Mrp, evil. and e-13 (ringle and mr.dirt but they are pretty much gone) that could handle a mass production run like this product.
If you have ever had any custom machining done you will understand that milling isnt cheap. Neither is stamping unless its in huuuuge quantities.
All in all, I say, great idea!
My only concern is using this off the bottom bracket mount and keeping the guide in place. It would think that the bottom guide would rotate back into the chainstay if you hit a log or rock? My old E13 DRS that was mounted this way used to do it as well. Now that I have a ISCG mounted guide on my big bike it hasn't moved.
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what's that bike by the way?