What's it's All About, Liv Ladies AllRide - Video

 @Longtravel, when my daughter was 16, I sent her to one of the ladies clinics, she already rode, but she enjoyed it so much. She loved it so much, and loves just ripping now.

 Can anyone confirm that's that one bike park in Salem, Oregon?

 @fr3er1d3r: Its not, that was all in Bend.

 @fr3er1d3r: That is Inn at the Seventh Mountain pump track in Bend

 I prefer to liberate myself from the traditional binary gender standards. I identify as an apache attack helicopter.

 As an apache attack helicopter, this post offends me.

 @nakos: HAHAHAHA!!!!

 When I'm clipped in and trying to ride steep and technical climbs at the top of my ability or perhaps even a bit harder, having a spotter or two allows me to give it everything I have with out worrying about twisted knees and bruised ribs. Having a spotter allows me to push my limits and improve my riding much quicker.

 Don't just assume that they don't. Trek has their dirt series www.dirtseries.com which my wife attended.

I don't see Specialized on here but I would think they are involved somehow in at least one

www.bikemag.com/news/get-skills-nine-womens-ride-camps-to-suit-every-rider

Ladies skills clinics are a HOT market right now and all the big brands are on board.

 @Sycip69er: ]
sure, sure. I'll elaborate to clarify:
I'm saying that Giant has REALLY gone whole hog with the marketing straight to women. They Really push the Liv brand almost as if it was its own company. Any time I go to an event, Liv has its own tent/booth. They host far more clinics than any other offering for women. On top of that they market them pretty extensively. The clinics and the vibe on these videos almost makes it feel like its grassroots women helping women in the sport. They picked the right people to lead. To me it almost feels organic, even though its a push from one of the biggest brands. I really feel like Giant, above any other organization or brand is doing it the best. I think the other brands have a way to go if they want in on this largest growing segment. I'm not saying they are absent, just far behind.
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 @speed10: Trek was way ahead of the Women's marketing curve 10 years ago. They were the first ones to do a Women's demo tour. Not sure why they've dropped off, but you're right that Giant is pushing it the most currently.