Powered by Outside

2010 Norco Shore 2

Jul 22, 2009
by Jordan Holmes  
The North Shore is known for being the most abusive, hardcore place to ride on 2 wheels. Massive rocks, roots, and an always wet climate ensures whenever you go to the North Shore, you're in for a treat. This is the exact feeling that Norco wanted to achieve with the all new Shore 2. Based off the same tubeset as the Downhill bikes, the Shore 2 shares the same low slung, trail pounding design.

photo

For 2010 the Shore has taken a more well rounded approach to the industry. Spec'd with a 2 ring design, Norco has decided to combine two aspects of the Shore into one bike, climbing, and descending. Trails that descend on the shore tend to have slight inclines, or extremely short run ins, where this gearing would come in handy.

photo

To match up with the 2 ring cranks for climbing, Norco has spec'd the Shore 2 with a telescopic seat post. Telescopic seat posts are a nice advantage, as you can raise your seat for climbs, and getting over aggressive terrain, or drop them down for the descents. All this does come with a slight weight penalty, but the advantages far out weigh the negatives.

photo
photo
photo

Shore 2

Price (msrp)$3,699 CDN
Weight42 lbs
Frame2010 Shore 2 Frame, 175mm travel
Rear ShockFox Van R Coil
ForkRockshox Domain 302 Coil
HeadsetFSA 1.5" Big Fat Pig
CrankarmsTruvativ Hussefelt double with guard
Bottom BracketTruvativ Howitzer XR
PedalsDMR V-12 Mag pedal black
ChainKMC Z-9000 9 speed chain
CassetteSram PG-950 9 sp cassette
Rear DerailleurSram X-7 9 sp med cage
Front DerailleurShimano Deore Top Swing
Chain guideE Thirteen DRS
Shifter PodSram X-7 trigger with match maker
HandlebarSunline V2
StemTruvativ Holzfeller 1.5"
GripsSunline lock on
BrakesAvid Elixer 5 8" rotors
Front WheelSun Demon 20 mm
Sun Equilizer 31
Rear WheelSun Demon 150 x 12
Sun Equilizer 31
TiresKenda Nevagal 26 x 2.50 Stick E / Cap casing
SaddleWTB Rocket with chromoly rail
SeatpostTelescopic seatpost with 2 bolt top clamp

Construction wise the Shore 2 features a few new things for Norco. First off Norco started forging their own parts. The forging process takes a solid piece of material, and machines a designed out of it. This makes for a much stronger finished product, especially after treatment processes. Norco has adapted this technology into their main rocker link, and the bottom bracket yoke. These two parts are what secure the rear triangle to the front triangle, so anything that increases the stiffness and strength of these links is welcomed with open arms.

photo
photo

As well, for increased strength with minor weight addition Norco has opted for the tapered headtube, from a 1.5" base to a 1.125" on the top. This tapered designed has been adapted to a number of bikes, throughout different companies, all for the same purpose - adding a lot of strength without added a lot of weight. The dropouts on the Shore 2 are standard 150mm x 12mm Maxle, however, Norco has stepped down the size of the drop out for a cleaner rear end.

photo
photo

Like the other 2010 bikes, the Shore 2 has a more color matched approach to it. Clean lines, subtle graphics, and a well thought out component layout all add up to a very nice bike. Red makes up a large portion of the Shore 2, while light browns, and white make up the rest. The Shore 2 carries a Canadian MSRP price of $3,699 and weights in at 42 pounds from the factory. To check out more about the Shore 2, check out www.Norco.com


We reviewed the 2009 Norco Shore 2 a few months back with great results. Check that review out here. We are stoked to see the addition of lock on grips, pedals with steel pins and a telescopic seat post for 2010.

View all photos from the 2010 Launch

www.norco.com


Author Info:
spoiledgoods avatar

Member since Mar 20, 2000
624 articles
Report
Must Read This Week
Sign Up for the Pinkbike Newsletter - All the Biggest, Most Interesting Stories in your Inbox
PB Newsletter Signup

64 Comments
  • 9 0
 Thats like last years shore 3 spec. Where did the 66 rc2 and the dhx 3 go?
  • 3 0
 you must be correct - looking at the spec, I wonder if this is the Shore 3 by accident, with the shore 2 price. If this really is the Shore 2 spec, how can Norco get any cheaper for a Shore 3 spec? They'll have to use Suntour forks and Alivio drivetrain. I'll be blown away if anyone pays $3700 for this kit...although it IS a nice red colour...
  • 8 1
 42lbs and they expect you to be climbing that thing? massive stand over height, ugly as sin and poor parts. Worst bike ever from a decent enough company.
  • 2 0
 I climb my bike at 40lbs. Single 32 tooth in the front.
  • 2 0
 Its not that it cant be done, but that bike is only .75 lb lighter than my 303 with a full dh setup. Not exactly impressive.
  • 1 0
 What did that Yeti run you?? Lol
  • 1 0
 More than that bike but thats not the point. There are cheaper, lighter bikes with better builds out there.
  • 5 0
 Giant's Reign X1 offers a better build for a fraction of the price... I know I'm beating a dead horse here, but somebody PLEASE explain to me with sound reasoning why in god's name is this bike $3700???
  • 8 1
 wowo, total change in the top tube.
  • 8 0
 is this a XX large frame? the seat is slammed, and it's still almost as high as the bars... and we're gonna telescope that UP to climb?!?
  • 9 0
 indeed, like the 09 version alot better! well i would mas i got an 09 six Big Grin
  • 6 0
 yeah the 09 shore's all looked better....and the standover height on that looks HUGE!!!!
  • 7 0
 i like the 2010 frame and colours, but i really dont like those rockshox domain 302 coil, it just ruins this bike im gunna have to say the 09 model is better...
  • 2 5
 the new domains are a great fork
  • 3 1
 318's maybe, 302 no way.
  • 4 0
 im so glad i got the 09 norco shore thats just ugly
  • 11 6
 seriously? that bike looks awful. norco is gonna kill themselves unless they figure out there bikes look like crap. for that price too, you can get a much nicer, and way more aesthetically pleasing frame. im sorry, but its like norco is specialized long lost brother whose parents hid him in the attic when he was younger then sent him to canada. think about it...
  • 2 0
 i am with ThurderbirdDJ, i do not like it all, sorry Norco you have let yourself go on this one a little bit, it reminds me of a cross country bike with long travel! such a shame Frown

at least the new DH bikes look mint!!! Big Grin
  • 1 0
 just re-looked at the DH frames, and i relised the frames look similar, but there is something about this one i just do not like, i just wish i could my finger on it,

maybe the heght of the top tube? hmmm
  • 1 2
 bike tool your a idiot, look at the integrated headset add in the fact it has a telescoping seat post, remove the seat post and the seat would be a bit under the the bulge for the bearings in the headset. other then that there is too much red going on
  • 2 0
 This bike is extremely uggly compared to the models before it
  • 1 0
 mustbike is spot on
  • 1 0
 XxbrennanxX, that's so they won't snap anymore Razz
  • 5 2
 ^ that is sad... Frown you know i thought they were doin good with the Empire 5 and the new Team DH, both of wich i reeally liked, but this? f*ck, it looks like a walmart bike.... sort of makes me embarassed to be a norco owner in general... this bike is 100% gross.. fail norco... reaall big fail..
  • 5 0
 hmmm, looks like it might be pretty pricey. I don't know about the frame shape.
  • 4 3
 oh, after another scan i see the price. seems lower then i thought.
  • 4 1
 you're very kind - I however can't seem to get over a $3700 bike that has a Domain 302(not even a 318 ) and other low end parts. Maybe the new frame style is so perfect that it's worth the price. Norco's putting a lot of faith in that frame by sharing it with the 2 DH bikes
  • 1 2
 same frame shape and geo as 09 actually
  • 3 0
 I'm not sure about the rear end, but a quick glance shows both the top and down tubes are different this year. I haven't seen the geo yet, but I'll be surprised if standover is the same as last year.
  • 2 0
 As said above, norco is putting faith in that frame shape. But in all honesty I think they cut corners when they do that. There aren't other companies that share a frame shape with two different bikes, especially in 09 when the Team DH had the same frame as the A-Line, and the Team DH was full on downhill, and the A-Line was geared towards extreme freeride, but could still be used for downhill.
  • 1 1
 they wern't even close to the same frame besides shape
  • 2 0
 same frame different tubing
  • 1 0
 ya, but the geometry is a big thing. Freeride geometry should be different then downhill geometry.
  • 2 0
 hey biketools, geometry looks kinda strange because this prototype-sample was built up with a low stack reducer headset and a 1.1/8 steerer fork. this makes for a steeper headangle and lower bar. production version will come with standard 1.5 headset and 1.5 steerer. so you gotta imagine this bike with a slacker 66° headangle and higher bar position. with production spec this bike looks and rides awesome. to all others, i admit that pricng is an issue. but due to rising material and labour costs in asia we will see increasing prices with most brands in 2010 season. norco tries to address this problem by upgrading 09 shore 3 (frame, grips, bar, seatpost, brakes, shifter, derailleurs, hubs, chainguide and rims) and name it shore 2 for 2010. as a countermove they launched a new shore 3 for 2010 with an approx. 2100 CDN price tag. again, this bike is perfect for its' intended use. watch out for updated pics and/or production bikes ... and give it a try. it's definitely worth it.
  • 5 0
 not a fan. dont like the colorway... liked the old top tube... maybe cus im partial to my shore...
  • 5 0
 why v12 pedals and sunline bars and then a van r, and hussfelts? not super impressed by the part specs
  • 2 0
 ahaha this review is hilarious... I love how at the end it says "we're stoked to see the addition of lock on grips, pedals with metal studs and a telescopic seatpost..."as if that's the most impressive thing on the bike... and Norco claims to know what shore riders need? the mud out on the shore is WAY worse than ontario mud, and even i'd never ride with pedals without metal studs...
  • 1 0
 WOW the top tube will kill ur balls compared to the 08/09s
but the bike isnt that ugly, but the best year by far was the 09s
and i have the domain 302 the fork feels pretty good, the only thing is the lack of adjustments, but it handles whistler and the shore pretty well
  • 2 1
 I picked up an 09' shore this year and it's ugly... I'm honest, it's an ugly bike lol... but it rips with a few mods (new pedals and a proper chain guide/bash combo up front)... I was hoping this year they'd do away with the dual ring up front, it's useless in my opinion on a bike like this, I rode one day with the granny gear and then had it switched out immediately... This new one is kinda ugly too, and they did away with the top tube design of the 09's (which I kinda liked) ... so here is a Norco Fanboy not so impressed this year
  • 4 3
 bleh.

looks like they've been shopping for designs by looking through random bike catalogues.

WTF is up with this tapered headtube BS.

Anyone actually done any real comparisons between a tapered headtube and a straight 1.5?

I'd be genuinely surprised if the actual steer tube was more than 20 grams different in weight. I wouldn't be surprised if it was less than 10 grams different. Maybe a grand total of 50-70 grams different in the frame welds and stem...

So wtf? I wasn't aware that the AM crowd was anywhere near as concerned as that about weight. No comprendo hombre.

And what kind of weight weenie cares about that when they are asked to deal with the weight of a telescoping seatpost?

My guess is that the tapered headtube is a way of artificially adding cost for "technology" which basically translates into higher prices for consumers - AND a lower overall spec because "the manufacturing costs are higher".

I don't buy it.
And I don't think I'm the only one.

Sooner or later, too much marketing horsesh*e has a way of catching up to you.

And let's face it, it's no featherweight. It weighs 42 flipping pounds! Seriously!
  • 1 0
 wow thier is just no pleasing the masses the people said the 09 line up was ugly and too curvy and now they hate the 010 because....it looks sluggish kinda heavy...I have always liked norco But I do agree with that this is kind of over priced and using the same frame for the freeride and gravity bikes I do think that needs to be changed or at least improved on....overall though solid bikes
  • 1 0
 im really disappointed with the spec on this bike, it now has the shore 3's old suspension so the suspension got alot worse yet the price went up, im glad i bought mine in 08 i love mine
  • 1 0
 God did they time travel back to 1990 to get this thing? Looks like a severe P.O.S.. Why would anyone in their right mind even consider this when there are so many sweet looking rigs on the market? HEINOUS!!!
  • 1 0
 I was happy to see that they were finally back designing some good rides then this comes up....no comment, just nothing to say, everyone above has said pretty much what I had in mind.
  • 3 1
 vanilla r. and domains? wow! WTF!

thats something the shore three would have.
  • 1 0
 The production bikes won't look quite like that - regardless I like the frame...wtf is with the fork choice though. Why not 318's??? At that price..
  • 4 1
 Vanilla R, what have they done!?
  • 1 0
 i was just about to say the same thing
  • 3 2
 Its like someone crapped in my eyes. Norco....you used to be cool. You need to fire your design team, there mucking up everything.
  • 2 0
 Wow.. i knew this would be expensive. To bad. Will probably sit in a stores for awhile unless it's reduced in price a lot.
  • 2 1
 looks really good might have to invest in about three years when they've depreciated
  • 2 0
 some lyricks would of been better maybe, specialy at the price tag!!
dhx?
  • 2 0
 unfortunatly this bike is ugly as hell, i liked last years bikes
  • 1 0
 you would think that for $3700 you would get more than VanR,302, and X-7 no?
  • 2 0
 coming to a bike blow out sale near you the 2010 shore 2
  • 1 0
 your gonna go hunchback riding that...
  • 2 1
 i like not as much as my 05 shore but its nice
  • 1 0
 i like the wheels..thats about it..
  • 1 0
 ahahaha lovely response so far Norco!
  • 1 0
 the new norco's are looking stranger by the minute
  • 1 0
 every new norco but the team dh is not that great for 2010
  • 1 2
 The double clamp is just extra weight......don't like norcos...they look 80's
  • 2 1
 sexy
  • 1 2
 there is no more 6







Copyright © 2000 - 2024. Pinkbike.com. All rights reserved.
dv65 0.077403
Mobile Version of Website