Shredding one of BC’s slept-on locales.

William digs into the jewel of the Sea to Sky.

Epic vistas and legendary sites, William superimposes himself into one of freeride’s most iconic landscapes.

Roaming and reveling in some of BC’s most iconic spots.

William stops by the mothership and then hits some flowy North Shore trails.

The Norco Factory Team will descend upon Tennessee’s Windrock Bike Park next week for its 2023 competition debut.

Kandace White’s discovery that she is, in fact, a mountain biker came a little later in life.

Trevor Attridge rides outside the mainline and sends everything he sees.

This will be their 22nd season of mountain bike camps, running coast to coast in the USA & Canada.

Norco Bicycles has signed Mark Wallace to its Factory Team program for the 2023 race season and beyond.

This green machine stood out from the rest.

Today's advent prize is the ultimate way to end your year. Click here for your chance to win.

Four strong contenders with excellent price-to-performance ratios.

Pinkbike sent us to Whistler with five brand-new bikes and nothing but sunny skies and dry trails, so what did I end up doing? Climbing the same gravel road too many times, of course.

Mike Levy and Mike Kazimer go over their favorite (and least favorite) bikes from the Fall Field Test in Whistler, BC.

A lower price doesn't need to mean reduced performance.

5 new trail bikes get put to the test in Whistler, BC.

Norco will have a team at the 2023 World Cup DH races after all.

Norco's parent company has a new CEO.

Red Bull Rampage 2022 is underway! We caught up with five riders to check out their custom freeride bikes.

Matt MacDuff styles it out on steep lines.

Norco will continue to develop its next-generation DH and XC platforms while working through the industry's recovery from the pandemic.

A baker's dozen worth of bikes that could be due for a revision in the next year or so.

We could watch Bryn corner all day.

Kirk McDowall is on track with Norco's DH test platform.

More travel, new geometry, same reasonable prices.

Elliot Jamieson aims to show a bit of his personality in his latest project, ripping on his downhill, enduro, and dirt jump bikes.

Enjoying the sights and sun and making friends with the local baboons.

William Robert shares a look behind the scenes at this year's Freeride Fiesta.

Just a couple of friends, a whole lot of trails to explore, and a credit card.

Kicking things off at this year's Darkfest we dive into the specifics on 5 freeride bikes that are tuned specifically for hitting massive jumps.

The cornering master at work.

A November road trip on the Island.

And Nick Clark hits them with style.

Sullivan Reed built these hidden lines on the outskirts of Vancouver.

Stephanie's battle with Crohn's disease pushed her to learn about herself and find new motivation in her mountain biking.

The 44-event schedule zig-zags across the US and Canada.

Ask your questions to the people behind the 2021 Pinkbike Mountain Bike of the Year.

Four bikes stood out from the rest this year. Which one will take home the win?

Kinter has teamed up with her sponsors to encourage each of us to take a mental health break.

Fancy a new job where where you're most likely to be able to jump out for a ride at lunch or get to geek over bike-related things all day?

This Shore is built for park days.

Jill Kintner opted for her 150 mm Sight for four days of backcountry racing.

Huckleberry Hits came together over a marathon series of ten 12-hour days, and 90% of the work was a one-man-and-machine job.

You have seen all the reviews, but now its time to decide which one is our favorite. From Norco's monster truck Range VLT to Specialized's lightweight Kenevo SL, join Mike Levy, Henry Quinney, and Matt Beer to find out which eMTB came out on top.

With its big travel and huge 900Wh battery, the second iteration of Norco's Range VLT is one serious machine.

When he's not hucking to flat, Jason Lucas has been working on reliving his glory days as a dirt jumper.

There aren't many bikes out there that can match the Range's appetite for rough terrain.

A different shock link and dropouts turns the Norco Range into a World Cup-ready DH machine.

Norco Factory Team XC riders Haley Smith and Peter Disera will be riding Norco Revolvers with gold imprints of Canadian maple leaves on them.

The new Sight VLT can accept up to a 900 Wh battery for those big missions.

The 130mm Fluid, the 150mm Sight, and the 170mm Range are all new for 2022.

A look at what went into Norco's new enduro offering.

The Gehrig sisters have been putting the new Norco Range through its paces.

The Range returns as a purebred enduro race bike, complete with a high virtual pivot suspension design.

Lucas Cruz is all speed on the dustiest of trails.

Team members Sam Blenkinsop, Henry Fitzgerald, Lucas Cruz and Elliot Jamieson will challenge the World Cup kitted out in POC apparel.

Watching the two World Cup DH riders will make you want to get out for a ride.

Carter Woods has started off the World Cup season with two wins in the U23 category.

Creative shots from a unique location.

Find out where each of the five hardtails we tested excels.

Your partner in climbing.

A bike that's sure to cause a buzzzz.

5 hardtails and 5 full-suspension bikes under $3,000 put to the test on the Sunshine Coast.

Long days, dusty trails, swimming...

Norco's VP of Marketing explained the ideas behind the company's rebrand, but we are still curious about the aluminum bike in 'No Other Way.'

Norco showcases some of their top athletes in some of Canada's most beautiful riding spots.

Some are sensible, some are... interesting. The wonders of the Buy&Sell.

Sam Blenkinsop makes the most of open landscapes as he explores a historic area.

Lewis Buchanan has a new sponsor for 2021, so we decided to dig into the details of one of his new rides.

We took a closer look at the bikes featured in the Enduro / Freeride Field Test in search of the best price vs performance ratios.

Kazimer and Levy go over the high and lows of five new enduro / freeride bikes.

Yippe Ki Yay, Melon Farmer.

The Shore is back for another round of freeride glory, this time with 27.5" wheels and 180mm of travel.

The Swiss Enduro World Series racers have six bikes each.

How about that no foot can though?

The 10 trail bikes featured in this Field Test are revealed, as well as a look at how we tested.

The Huck to Flat enthusiast has a new ride for 2021

The classic returns, and it's bigger and burlier than ever.

Born on Vancouver’s North Shore.

The Pinkbike photographers have been snooping around the pits (socially distant of course) and managed to grab a selection of bikes that were lurking in the team tents.

Nothing quite like fall riding.

Norco's been working on an aluminum high pivot bike.

The 29-year-old has signed a deal with Norco Bicycles to tackle his latest projects.

Undiscovered trails a stone's throw from Mammoth and Big Bear in America's Old West.

Update, does it use flex stays? It seems not.

We take a look at Norco Factory Racing's Sight 29 Enduro bikes from the Crankworx Summer Series

The Ibis Ripmo, Unno Dash, Norco Sight, Commencal Meta TR, and Yeti SB140 compared.

The Norco Sight put head to head with the Norco Optic.

The Sight's suspension analyzed, explained, and compared.

With the new YT Izzo launching with one of the most unique launch videos we have ever seen, we decided to look through the archives and find some other unconventional edits.

A quartet of tough and capable trail bikes - which one came out on top?

William Robert brightens our day with this video from his home spot near Paris.

The Torrent is long, slack, and ready for anything.

8 value-priced trail bikes put to the test in Sedona, Arizona.

Sam Blenkinsop christens Glendhu Bike Park, just outside Wanaka, New Zealand, on the Norco Sight.

Check out Sam Blenkinsop's new and very sparkly Norco Aurum HSP 29 before the Crankworx Rotorua Downhill.

A monthly round-up of the latest tech, including gear from Canyon, Wolf Tooth, Race Face, 100%, and others.

Norco's new Sight VLT29 has 29" wheels, Shimano STEPS e-MTB drive system, and has the option for range extender batteries.

Lucas Cruz joins the Canadian brand for his first season of Elite racing.

The Sight hit the gym and came back beefed up for 2020, with 150mm of travel and a 64-degree head angle.

Our super mega recap of all 18 brand new bikes that we put to the test on some of the world's best trails.

Five-time Crankworx Queen Jill Kintner schools Levy at the fine art of pumptracking.

Bryn still blows minds at less-than-warp-speed.

Four bikes, one fatality, and one winner. Who ya got?

Team Racing, E-Bikes and Eastern Canada's first EWS Continental, the 2020 Norco Canadian Enduro Series has something for every rider.

The all-new Optic is what happens when you make fun the main priority by combining smart geometry with short travel.

The new Sight now has 150 millimeters of rear travel and a 64-degree head tube angle.

Also featuring a lot of triangles.

Bryn throws Norco's new trail bike around like only he can.

Norco's all-new 2020 Optic combines new school geometry with short travel to create one extra-fun trail bike.

A monthly round-up of the latest tech, including gear from Norco, Muc-Off, Nukeproof, TRP, and others.

Norco has redesigned their Fluid FS Youth bikes, and released a new line of Rampage Youth dirt jumpers.

The new progressive steel hardtail from Norco is built to handle plenty of abuse.

The 170mm, 27.5" wheeled enduro bike comes with a fully-integrated Shimano STEPS drive system and custom 630Wh or 500Wh in-tube battery.

The inspiration for the look came from an unreleased bike from 1993.

This ain't your everyday camper.

The women’s turnout for the Fivers is usually somewhere between 5-20% and this event is trying to shift that.

The Norco crew will be out in full force during Crankworx and is providing opportunities for you to ride with their sponsored athletes.

He put accelerometers on two top-10 EWS racers' bars as part of his Ph.D studies.

A monthly round-up of the latest tech, this time including gear from Diamondback, MET, Propain, Ride Concepts, and more.

Three new models in three sizes with geometry and components aimed at dirt jumping.

Early season Coast Gravity Park laps.

Haley Smith has been leading the charge for Norco Factory Racing this year, having landed her first career Elite podium in Nove Mesto, Czech Republic with a third-place finish.

On June 15th, Sam and his fiancee Lysh welcomed a baby girl, Indie Rose Blenkinsop, into the world.

Fort William took a toll on bikes and riders alike, and the rebuilding process is in full swing in preparation for another round of racing.

All North American riders now have access to Norco Bicycles' online shopping portal.

Check out what to expect from the first round of the Norco Canadian Enduro series.

The Revolver FS 100 is targeted at the XC racer, while the 120 is geared toward the rider who just wants to get out and ride fast.

The name is the same but Norco's full-on cross-country bike is new from tip to tail.

Norco Bicycles is the latest to introduce a click-and-collect system and plans to roll it out in Canada before expanding into the US later this year.

Norco Fluid riders now have the option of buying a model that integrates Shimano's STEPS E8000 and E7000 drive units.

Everything you need to know about mountain biking in Angel Fire, New Mexico.

A look over the bikes of Anita Gehrig, Isabeau Courdurier and Pedro Burns.

Norco target XC and DH success under the same banner for the first time.

We put the new breed of wagon-wheeled DH bikes to the test.

Move those big tires through the snow faster with electric assist.

A new junior joins Sam Blenkinsop and Henry Fitzgerald as Joe Smith departs

RC compares the Norco Fluid FS 1 with Whyte's G-170 S and the Transition Scout Alloy NX to see how much trail bike you can buy for under $3000.

For 2019, the Norco Canadian Enduro Development Team will be competing at the Norco Canadian Enduro Series rounds, select Big Mountain Enduro Series rounds, and many of the Enduro World Series rounds.

Follow along with Norco Factory Racing's Sam Blenkinsop, Joe Smith and Henry Fitzgerald as they tackle events in Andorra, Mont Sainte-Anne, La Bresse, Lenzerheide, Switzerland and Finale Ligure.

Norco is going to manage the Norco Factory Racing Team in-house for 2019. But no news yet on who will be riding for the Canadian company...

Norco's new eMTB has 150mm of travel and uses Shimano's motor.

And there's a video of Jill Kintner riding the updated 120mm trail bike.

On Saturday, September 22nd, Norco’s Rider Appreciation Day is returning to Eastern Canada for the first time in 10 years.

Follow Sam, Joe and Henry in their pursuit of the top step at one of the hardest races of the year, Val di Sole, which this year proved even more challenging due to the treacherous weather conditions.

The Aurum HSP is a incredible, high-performance machine that's built for speed.

Sam Blenkinsop, Joe Smith and Henry Fitzgerald go over the highs and lows of the first four World Cup DH races in Losinj, Fort William, Leogang and Val di Sole.

What were the top French enduro riders on at the Val d'Allos French Enduro Series and National Championships?

Check out reigning King of Crankworx, Adrian Loron's Norco Rampage

Norco Bicycles' Jim Jamieson, David Cox, and Terry Brown were live on Pinkbike responding to all of your questions.

Sam Blenkinsop is starting the 2018 World Cup DH season aboard Norco's new Aurum HSP, running 29" wheels. We checked in with him to see how he has it set up to handle the rocks in Croatia.

It's finally real, and you can get the 200mm-travel Aurum HSP with either 27.5'' or 29'' wheels.

Norco's new 29er DH bike is ready to roll on both 29 and 27.5-inch wheels.

We chat with the individuals involved in the process from conception to design to delivery to the store.

Norco Bicycles announces the six female ambassadors that are joining Norco for the 2018 season.

Riders can now choose the frame, suspension and components independently and build their custom Norco Sight Carbon online.

Cam Mackenzie spotted Blenki riding a prototype 29" Norco and possibly a new RockShox Boxxer at this weekend's NZ National DH Champs.

Norco Bicycles is calling all female riders who are passionate about growing cycling among women and girls to apply to their ambassador program.

Norco announce their continued support of the reigning King and Queen of Crankworx.

Norco seeks to conquer the Enduro World Series with twins Caro and Anita Gehrig!

Battling the end of the riding season in the Chilcotin mountains requires you to be prepared for anything from sun and rain to snow flurries. It's always an adventure up there, as big mountain freeskier Mark Abma and his friends discovered.

Find out how Val di Sole went for Norco Factory Racing.

Norco offers more options and more attractive prices for both male and female shredders.

Here's your chance to win a replica of Bryn Atkinson's Norco Range, his riding kit, and get to ride with him when he hand delivers it to your door.

With a dropper post and Truvativ Descendant bars, this hardtail is set up a little differently than your typical XC race machine.

Come out to Silver Star Bike Park on July 29th to hang out with the Norco crew and crush laps with Bryn Atkinson, Ryan Leech, and Andrew Taylor.

Pinkbike's tech editors answer some of your most pressing forum questions.

Norco added a 130mm, 29" version of the Sight into their lineup for 2017. How does it handle? Find out inside.

This Vancouver local has been raised on the trails of The Shore and Whistler, and for 2017 will be racing around the globe with the Norco Factory Racing team.

ThinkBike Whistler runs from June 1-4,2017, and will feature tons of demo bikes to try including Knolly's and Norco's.

The best look yet at Norco's prototype DH bike.

Get to know Canadian XC racer Haley Smith as she talks about her journey through overcoming change, fear, and the balancing act of competition.

Pinkbike's tech editors answer some of your most pressing forum questions.

It's been a rad few days for the Norco team, with new riders, Joe Smith and Henry Fitzgerald putting the new bikes through their paces at Crankworx Rotorua.

Blenki had a bit of a tumble and won't be able to participate in this week's competitions.

We take a look at the difference between teammates, Richie Rude and Cody Kelly's Yeti SB5c's, and Sam Blenkinsop and Joe Smith's Norco Ranges.

Follow the Norco Factory Racing video at the first EWS event of the 2017 race season.

Norco Factory Racing announces their full lineup of apparel and parts sponsors.

Sam and Joe are ready for the racing to start at the first EWS of 2017 in Rotorua, and their bikes are looking pretty trick too.

Norco is working on a new, wild looking downhill bike, and they're going about it in an unusual way.

The Range gets longer, lower, and slacker for 2017, and there's now a 29" version.

The Sight gets revised for 2017, and there's now a 130mm 29er in the lineup.

The Norco Factory XC Team will be hitting the world cup circuit in 2017. Details within.

Norco Bicycles is proud to announce its continued support of Norco Factory Racing, which has added Joe Smith and Henry Fitzgerald to its 2017 roster along with returning rider Sam Blenkinsop.

Watch as Blenki and Harry rip the trails a new one.

With the 2017 – 2018 team announcement coming soon, we wanted to send out a thank you to team riders Harry Heath and Fraser McGlone who will not be joining the team in 2017.

North Shore Bike Shop are hosting a Norco Factory Clearance sale from now until closing on 24 December. Get in now and get a bargain on a 2016 Norco.

Is this carbon fiber prototype Norco's new downhill bike?

As Harry Heath nears the end of his 2016 season (and possibly his World Cup career), we give the once over to the Norco Aurum that's taking him to the finish.

This season Norco released the 27.5+ Torrent hardtail to welcoming riders and now they're backing up that success with the Torrent FS+, full suspension bike.

Trail bikes for the youngest riders in your family

Oh Canada! In this episode, the team takes the show across the pond, firstly to the heritage DH stop at Mont Saint Anne, then onto Crankworx in Whistler.

Here's how Norco Bicycles #AdventureBeginsHere Contest winner, Eric Meza got on during his amazing trip to British Columbia’s South Chilcotin Mountains. Congratulations Eric.

Discovered for his incredible balance skills and dedication to riding, Ryan Leech was signed to Norco in 1996, now, in 2016 he is celebrating 20 years with the company.

The full Fat experience - without the weight.

Follow the Norco Factory Racing team to see what they get up to between Lenzerheide and La Thuile EWS as they get ready for the next few races.

Follow Norco Factory racing through Crankworx Les Gets as they compete in the whip-off and take on the mud on Mont Chery

Heck ya, we love to see companies put on Rider Appreciation Days, nice work Norco.

In episode two, we see the team prepare and bond for the 2016 season while getting loose and wild at Crankworx Rotorua.

Norco is giving someone the chance to win an unforgettable trip to British Columbia’s Chilcotin backcountry and a new Norco Optic trail bike, full details on how to enter inside.

Follow the Norco Factory Team as they navigate through the first two world cup stops.

The trailbike renaissance is in full swing as Norco unveils their Pacific Northwest-inspired short-travel range.

Take a closer look a Blinky's race rig.

Norco Bicycles are pleased to announce that Adrien Loron will be joining the team for 2016.

Norco Factory Racing head into 2016 with Sam Blenkinsop, Harry Heath, and new team member, Fraser McGlone all looking to make their mark on the World Cup circuit this season.

Norco's Sam Blenkinsop was running a heavily modified Aurum DH bike at this weekend's New Zealand national round.

Magnus Manson is a product of the Sunshine Coast of B.C. and races the World Cup DH circuit, so hold on and try to keep up.

Norco were in the house to answer your questions about their new Aurum Carbon downhill bike, 27.5'' wheels, and suspension kinematics.

The Aurum gets a carbon frame and bigger wheels for 2015.

The Range C 7.2 looks good on paper, but how does it handle on the trail?

We're stoked to announce that Norco Bicycles will be sponsoring Sam Blenkinsop, Harry Heath, Jack Iles and Magnus Manson on the newly formed Norco Factory Racing Team in partnership with Todd Schumlick of PerformX.

Jill Kintner and Bryn Atkinson continue their partnership with Norco Bicycles for 2015.

Time to play the rider recognition game. Who will be on the 2015 Norco Factory Team?

A blacked-out 160mm trail crusher from Norco that won't break the bank, and new drivetrain bits from e*thirteen and Fouriers.

Take a walk through the decades as Norco Bicycles celebrates 50 years of bikes.

We've seen how majestic the Chilcotins are in the day light, but this trip is a little different as it's shot at night. Rad pics from Reuben Krabbe inside.

Come be part of Norco Rider Appreciation Day at Silver Star Resort on July 5th.

Get a glimpse into the training regime and lives of Team Norco International.

Time is ticking, register for free beer! The BC Enduro series and Norco are excited to kick things off.

Registration is now open for the BC and KR Enduro Series races - presented by Norco Bicycles.

There are now 4 DH racers on Team Norco International as they expand for 2014.

Norco bikes has signed Andrew "AT" Taylor to their Privateer Athletes roster for 2014.

Norco's 140mm Sight gets the carbon treatment for 2014 - we put this svelte trail machine to the test.

We are excited to be part of the 2014 BC Enduro Series. Two series with $15,000 in cash prizes.

Check out this interesting MTB video analysis from Leogang with the Dirt Norco team.

The second to last day of Interbike 2013 sees us get up close and personal with:

• Norco's 160mm travel Range Carbon LE super bike
• A trick floor pump for shocks from Lezyne
• Hyper's production ready, 150mm travel all-mountain bike

Norco used Whistler Crankworx to debut its 2014 range and the 27.5-inch-wheel carbon fiber Sight LE stole the show.

Norco's 650B all-mountain rig is ready to take on whatever the trail dishes up.

Lee Lau puts the Norco Range Killer B Three through its paces on North Shore trails Severed D, Pingu, Baden Powell and Bridle Path.

We take a look at a new carbon fiber, 650B-wheeled trail bike from the crew at Norco.

Spring is trying really hard to show itself in Germany, but a little snow never hurt a good edit.

Four riders will be rocking the Norco banner on the Enduro circuit this year under the newly formed Norco World Enduro Team.

Riley Mcintosh takes a look back at the origins of freeride with Peter Stace-Smith, Darren Butler, and Ken Maude. What made the Norco VPS and Vancouver's North Shore so special? Read on to find out.

Norco's 160mm travel Range Killer B - 1 is built around a new 650B wheel platform, but do the mid-sized wheels make sense for all-mountain?

The final test bike in Pinkbike’s five-bike, $3000, all-mountain series.

We test the $3550 Norco Aurum 2 to find out how their base model downhill bike fares in the real world.

160-millimeter-travel shredder with mid-sized 650b wheels has impressed all who have ridden it.

Norco Bicycles has been rolling out big announcements for the past 2 weeks, now here is a look at their complete roster for 2012.

Freerider Mike Hopkins is the latest addition to the Norco family.

Norco Bicycles Welcomes Jill Kintner and Bryn Atkinson to Norco World Team.

Three 2012 bikes that define the BC experience from Norco.

First we unveiled the high end candy and now it is time to show the rest of each model from the Aurum, Truax, Range, Sight, and Revolver line ups.

Today is the day that Norco Bikes is unveiling their complete 2012 line up to the media here in beautiful Whistler, B.C. and what better time then during the Kokanee Crankworx Festival. 2012 Norco Bikes inside!

*Attention all bikes featured are of the highest end models in each range and the pricing reflects that as does the parts spec.*

Norco's 29" wheeled Shinobi is a big wheeler with the heart of a B.C. inspired trailbike. Find out how it performed inside.

Norco was showing off their 2012 Sight at Sea Otter, complete with 140mm of rear wheel travel and ISCG O5 chain guide tabs.

The cycling industry goes crazy for standards; headsets, forks, cranks etc. Some products stick while many fail, but there is one new product out there gaining momentum and may just change how we keep our wheels on the ground. This is the 142mm x 12mm Syntace system.

You may have seen some photos floating around here or there of Norco's new prototype DH rig, but inside we have one of the main men behind the design giving to give you the lowdown on video. Watch and learn!

Norco has just uploaded photos of their new 2012 Truax, a burly and slack 7" travel freeride bike, to their Pinkbike account. Looks like things on the Shore are evolving!

Source: Norco Bikes

This past weekend Norco had their off-site storage facility broken into. The thieves in question went straight for the goods, stealing a selection of high-end Norco Downhill, Freeride and Haro BMX bicycles.

Read on,

Norco has completely revamped their dirt and street orientated 250 for 2011 and the result is a sleeker and lighter package that looks to be ready for all sorts of trouble. Inside you can scope out all the pictures, as well as listen to audio from designer Jim Jamieson.

Read on...

Dylan Korba is a man of many bikes and many talents. We are all sad to see see him go, Good Luck Dylan!

Dylan Korba is a man of many bikes and a man of many talents. From DJ to BMX, Trials to Slopestyle, Dylan can hold his own on pretty much anything with two wheels. What many people don't realize about Dylan though, is that he has an intellectual side as well. Dylan is the proud owner of an Honors Degree in Economics from Simon Fraser University and is now on his way to Calgary to follow it up with a Masters.

More details inside,

For the 2010 model year, Norco axed the popular Six from its lineup of mountain bikes, and that decision made perfect sense when one considered the bikes that Norco had in its catalog at the time. The Six overlapped with the 2010 Fluid LT, which was meant to be used as a rider's all-day and all-mountain ride, and with the 2010 Shore, which was intended to cover a rider's park / shuttle / freeride needs.

For 2011, BC-based Norco didn't simply reintroduce the Six; instead its designers developed the 2011 Range, which is a bike that retains the climbing capabilities of the Fluid LT (which it replaces) while stepping it up a notch (or three) when the bike is pointed downhill. I recently picked up a demo 2011 Norco Range 1 to ride for a week, and I immediately made plans to ride a bunch of local favourites while traveling later in the week to sample some of the fantastic alpine singletrack that British Columbia has to offer.

Detailed Range 1 impressions inside,

You ever get caught up in the style of riding that you most participate in and forget that there is a lot more out there? DH and DJ and SS styles of riding are so fun to watch and participate in, but when it comes down to it a bike company has to be super versatile and cover all genres of cycling, not just MTB in order to survive in today’s market. Norco is one of those brands that stands tall and has a bike for everyone and they deliver it at more than reasonable prices to make it that much more enjoyable to the consumer.

Our focus for the 2011 launch is on the all new Range line of bikes. More details, pictures and video inside,

Check out Norcos' complete range of mountain bikes for 2011. Full Specs and prices to come within the next day.

*Prices have been added to all pictures*

Over 30 studio shots inside!

Jordan and I loaded up the little truck and hit the road for the 2011 Norco Bikes Launch in North Vancouver, B.C. today. The clouds were threatening, but have burned off and it's looking like a great afternoon here. We've got 8 minutes before the urban ride leaves for a tour of Stanley Park, but we wanted to share some quick spy shots of the 250, the all new Range, the DH Race, the Team DH, the Vixa (with Paint) and a Prototype XC race bike.

Pics inside,

Source: Dan Barham

The Vixa series is the Jaqueline of all trades when it comes to womens' mountain bikes. With 160mm of Norco's A.R.T. Advanced Ride Technology suspension and womens' specific frame geometry, the Vixa allows the ladies to take on big climbs with efficiency on the way up and attack the descent aggressively on the way down. Steep, technical singletrack descents, all mountain trails, enduro DH courses and all the climbing required to get there are all the reasons the Vixa is the only bike you'll see in womens' closets.

More details inside,

Dylan Korba Stopped by Norco HQ to pick up his all new 2010 Norco Two50. While the rest of the team prefers the 4Hun, Dylan keeps it to his roots with the Steel Framed Two50. Built up with a custom Norco Factory Team Build, Dylan's ride looks Awesome!

Here is Dylan's Spec, What do you Think?

Check out the 2010 Norco Factory team introductory video featuring, Ryan Leech, Jay Hoots, Dylan Korba, Darcy Turenne, Mislav Mironovic, Nick Geddes and Sam Dueck.

Video inside,

You ever wonder what does into the making of a poster that you see or an ad? Norco just uploaded a great video about the making of an ad with Dylan Korba last year.

Check that video out inside,

Source: Reece Wallace

Norco has really stepped it up this year. They have introduced many new bikes that are absolutely killing it in the free ride and slope style scene, and the 2010 Norco Empire 5 SE is no exception. Norco has worked with their engineers, product designers, and team riders to create the ultimate bikes designed for performance when you need it most. But has this bike lived up to all the hype that Norco and everyone is giving it?

Read on to find out!

Source: Norco

Norco just uploaded this nice little video about their junior XC, 4X, Dual and DH racer Nick Geddes. Nick's overall riding abilities landed him on the Factory Team last year. This video shows him doing a little bit of XC and DH.

Video inside,

Dylan Korba and the Norco Bike Division have been busy working on a prototype 24" Street Trials bike. The aptly named Green Goblin is ready for a beating and will get one once Dylan gets his hands on it. Dustan took it out for a spin for us as we wanted to see it in action.

Pics and a few more details inside,

Source: Norco Bikes

Norco Bikes is proud to announce the addition of Slopestyle rider Sam Dueck to the 2010 Norco Factory Team. Sam has come off a great season boasting fantastic results such as 5th at Crankworx Colorado and 2nd at Goat Style in Creston BC. For the 2010 competition season Sam will continue to compete at an elite level in premiere events on a 2010 Norco 4Hun and an Empire SE.

Day One of Interbike's Outdoor Demo went off today at the notorious Bootleg Canyon venue. There was a load of excited riders, tons of bikes, and some cactus to round things out. While there is plenty to come, we are going to start things off with a closer look at a few interesting bikes from friends at Norco.

Inside we cover 7 new bikes for 2010 and video giving you the lowdown on each model.

Read on...

We have taken a look at all the other genre's of bikes from Norco's 2010 product lineup, so now we will look at 3 bikes, from the Shore to the street. The 2010 Norco Sasquatch, 2010 Norco Two50, and the 2010 Norco Rev. One being a North Shore Hardtail designed for gnarly rock rides and big drops, the second being a hardtail designed around street riding and dirt jumps and the last being a completely rigid bike, designed for street thrashing and having fun.

Click here for info on the Sasquatch, the Two50, and the Rev BMX...

The Fluid series makes up the majority of Norco's all mountain bikes. This series of bikes caters to everything from the base level of dual suspension XC bikes, right up to competition level of bikes, including full carbon frames. The bike in the Fluid series that we chose to look at was the Fluid 1.

The Fluid 1 bike caters to a large grouping of riders, so let's take a look...

The Shore series is a flagship amongst the Norco bike line and has been serving riders for the better part of a decade. Based in the North Shore region of the world, where a lot of the aggressive, and abusive riding has been fathered, Norco has been doing research and development not only on the Shore terrain, but on the Shore as a bike that can tackle it all.

The Shore has gone through a number of phases, from a burly downhill bike designed for the most abusive, and technical trails this side of the water, to an All Mountain orientated "Shore" bike, designed for total domination on that terrain.

Norco has recently made some changes to the Shore, read here more...

Not to many companies have a separate line up of bikes specifically designed and spec'd for women, however, Norco has stepped into the realm of women specific bikes. This means not only are the components well thought out for a female rider, we're talking custom colors, geometries, and features that make the Vixa Freeride bike and the Phena All Mountain bike some very unique bikes.

Click here for info on the Vixa and Phena...

After a couple days at the 2010 Norco Product launch in Vancouver BC, we had an opportunity to take an up close and personal look at the new bikes. The first bike of course was the Team DH, and second up to bat is the 2010 Norco Empire 5 SE.

Read on for more info on the newly revised slopestyle bike from Norco...

Today was all about riding bikes at the 2010 Norco Bikes launch in Vancouver B.C. This morning all the media threw legs over various urban bikes (think commuters) and proceeded to follow team riders Ryan Leech, Dylan Korba, Ben Boyko and Darcy Turenne around the city's water front. The weather was amazing and the riding paths really showed us that it's easy to get around the city's core on a bike.

Check our video and pics inside,

We are here at the 2010 Norco Performance Bikes launch in Vancouver BC and it's going great. Today we got to see the whole line up of bikes and then head up to the North Shore for a famous Shore ride. What better bike to ride than the new 2010 Norco Team DH!

Learn more about the all new Norco Team DH inside!

Day 2 at the 2010 Norco Product launch was day 1 of riding bikes. Around noon, after everyone had stuffed their faces with lunch, and learned all about the new 2010 bikes from Norco we headed over to Mount Seymour to shred some core trails. Some of the riders in our group had never been on what was known as the North Shore, so Norco escorted us on some more of the tame trails. Here's some photos, and a video on the ride.

Riding the shore with the Norco Team...

Jordan and I rolled out of the Pinkbike.com World Head Quarters today and hit the highway at 95. Ok so that's as fast as the old truck goes, but it was sweet to see it get valet parked at our destination. We are at the 2010 Norco product launch in Vancouver B.C. and will be bringing you all the newest, latest and greatest from Norco Performance Bikes for next year.

Check out pics from our arrival and the Ryan Leech performance inside,

In the past if you wanted a top spec’d DH race bike you had to go out of your way to build it up with competitive parts that would help you win races. Quite a few companies were making nice complete bikes, but no one was making a no holds barred, spec’d to the max “stock” bike. This meant that you would have to buy the bike that was closest to what you wanted or go buy the frame of your choice and build it up from there. The process of spec’ing your DH race bike is the most costly thing you can do when getting ready for the season. What if you could buy a whole bike that was fully race ready and no spec had been over looked? Just drop the cash, roll out and pin it!

This is where the new Norco Team DH comes into its own. Learn more about this WC DH Spec’d race machine inside…

Source: Norco Bikes

Norco Bikes has issued a safety recall for a number of their down hill and free ride mountain bike frames from 2007-2009, due to a cracking issue at the headtube. Read on to see if your Norco bike is affected, and what to do about it.

The Norco Shore series of freeride bikes are built to handle the punishing terrain of Vancouver's infamously technical North Shore, including meaty rock hucks, mind-puzzling stunts, and big boy jumps. These bikes are designed with abuse in mind and after several months of heavy usage, the hearty component spec shows little sign of fatigue. The Shore's compact size feels comfortable and balanced in the air and handles pretty well when the going gets fast. Although it's not claimed to be a great pedaller, some adjustment could get this bike up to being somewhat of a contender for the "one bike", depending largely on the needs of the Shore-style rider.

Complete review and pics inside:

2009 Norco Shore Two Product Preview: specs & photos by Brad Walton

'09 has already been a fantastic riding season here in Washington with our unusually dry and warm-ish winter (post flooding). The December snow storms still have remnants on the upper trails, but for the most part riding has been occupying most of my time as usual. To make things even better, I've got a great spring test bike courtesy of Norco Bikes . Before I hit the trails with this new steed, I hit up the studio to show you some product highlights of the 2009 Norco Shore Two.

Wow is it already 10 years?! Seems like yesterday that Pinkbike.com was simply a message board for local riders to post where to meet for the next ride and to share their riding stories from the last great adventure. We are celebrating our 10 year anniversary by giving away amazing prizes in the next 50 weeks!

Check out our first big prize give away inside:

Source: Dylan Korba

This summer has seemed like a never ending bike trip. As soon as I am done one thing, it is on to the next. Fortunately the next thing up was a Mace gear photo shoot in a place called Blue River B.C. Granted, Blue River is not the biggest town in the world, but from what I was hearing there has been some awesome activity on trail building and I was pretty pumped to go see what had been going down.

Pics and video inside!

As one of the larger bike manufacturers, Norco continues to improve and add to it's ever growing line-up of bikes. Throughout the years, they have made leaps and bounds, improving and introducing new ideas to the mountain bike industry. One thing that hasn't changed is their outstanding commitment and drive, to deliver top quality bikes to happy customers. When I was approached with the opportunity to ride the Six, I didn't even stop for a second to think twice about it. It had been some time since I had saddled up on a Norco, but I was eager to find out what the research and development team had been up to in their lab-the North Shore mountains.

Pics and riding video inside:

Norco has rocked the boat with this one! Their completely new 2009 Team DH has been overhauled, redone, retooled, and put on a diet. With a flashy look all its own and a class leading weight, the new Norco race bike deserves a little more attention.

Watch the HD video and learn more about the new go-fast bike from Norco!

Norco's Shore line represents their vision of a serious and versatile freeride bike. They have been an important part of Norco's big-bike stable for many seasons now but for '09 the Shore series gets a makeover of Ricki Lake proportions. We're going to take a closer look at their all new Shore One, the top end bike in the line-up.

HD Video Inside!

For 2009 Norco is happy to unveil their lady's line up of bikes - the Forma series. Factory team rider Darcy Turenne has had a lot of influence and input on the whole line up, but her biggest focus has been on the Vixa. The Vixa is Norco's answer for the ladies out there looking for a freeride bike that won't hold them back and that they can progress on for year's to come.

Have a look at Darcy and the Norco Vixa:

Only 2 Weeks Left Till VPS-Fest at Silver Star Mountain!

The clock is ticking, we're packing the truck, and the Norco staff are getting stoked . . . WHY?

Norco's 2009 line up isn't just about the big bikes for boys, they have also introduced the all new Vixa Women's Freeride bike! Developed around feed back from Norco factory rider Darcy Turenne and other lady shredders, the Vixa is here to help women push the sport on a bike that fits them right.

We can't forget about all you DJ and street riders either. Lots of refinements have been made to the hardtail line up too, so have a look at what 2009 has in store:

Norco Bikes of Port Coquitlam B.C. chose Whistler B.C. as the place to launch their 2009 bike line up to the Media, Dealers and International Distributors. All last week you could see their new bikes ripping laps in the bike park under happy riders. I've shown you the new Empire 5, the Team DH, the Alines and the Atomik, so today let's have a look at the Shore Series, the SIX series and the 4XXXX model.

Here is a look at 2009 bikes:

The other day I gave you an introduction to the Norco Empire 5 and you all seemed pretty stoked on it, so today I bring you the entire DH / Park Series of bikes. Yep the Team DH, the Aline Park Edition, the Aline and the Atomik. These bikes are built for gravity's play ground! Be it shuttle runs in the back of the truck or loading up the chair lift at your local bike park to winning WC DH events, this is your series of machines to take on that task.

Check them out!

I'm currently at the 2009 Norco Bikes launch in Whistler BC and they have a ton of changes in their line up for everyone to see for next year. I got a chance to take an Empire 5 for a few rips and wanted to share some pics of it with everyone.

Here you go:

While everyone else is recovering from the Independence Day festivities, come be the first riders in the Pacific Northwest to ride a selection of 2008 Norco bikes.

On the 5th the crew will be at Mt Hood, Oregon. Take the chairlift up and challenge yourself on the downhill trails or ride the smooth single-track at Ski Bowl.

Come up to Canada Olympic Park on Saturday May 31st and join Bow Cycle and Norco for a Demo Day.

Norco will be bringing their top line up of bikes, including A Line, Atomiks, and Six's for you to try out.

If you haven't booked your vacation time or planned a road trip for this summer, NOW is the time! Norco Performance Bikes is proud to announce the return of its one-of-a-kind Rider Appreciation Days: VPS-Fest

For the 6th year in a row, Norco will say, 'Thanks!' to our riders by providing FREE* lift-accessed riding, FREE tech support by World Cup Mechanics, FREE flat and wheel repair, and the chance to win over $5000 in prizes.

February 15th, 2008 ~ Norco Performance Bikes is excited to announce the addition of Hans Lambert to our Factory Team for the '08/09 season!

NSRide (www.nsride.com) is celebrating the success of its first year - register before December 31 and you will be entered to win a 2008 Norco Rio Vista and enjoy some great perks from Different Bikes (www.differentbikes.ca).

With over 300 members last year, NSRide ran weekly Girl's Night Out rides, Co-ed rides, Saturday rides as well as some great road trips. Even more is planned for 2008! We offer rides for a variety of levels and for everything from cross country epics to days at the Whistler Bike Park.

To me Norco Bicycles have always been like Honda motorcycles in the sense that if you start out on a Norco as a child, you’re sold on the brand for life. Like all the little kids that get their first Honda Z50s back in the 80s and 90s and now have owned CR80s, 125s and are now rocking CRF250s. The same is said for those of us that got our first Mini Mountaineer as a kid, then maybe a Bigfoot to a Team Issue XC bike and now we are wanting to rip on a Team DH or a Faze 1 as adults. The line up of bikes at Norco allows you to grow as an individual and a rider and explore the style that is yours. For 2008 you’ll find 139 models of bikes, so that means there is something for everyone. Here’s a look at the company that wants to support you in what ever genre of cycling you persue.

Norco Performance Bikes is excited to announce that recently-named Ride Guide Host, Darcy Turenne has signed on as part of the Norco Factory Team for the '07/08 season.

At only 23 years of age, Darcy is at the top of her game as a professional mountain bike rider. As a team rider for both the Norco, Oakley, and Dakine international MTB Teams, Darcy has proven that she more than just a pretty face, she also rips.

I had the chance to try out a 2006 Norco 4xxxx for a few months during the winter, getting a feel for it and riding it as hard as I could. There are not a lot of bikes out there that can do it all-DJ, Street, Slopestyle and trails. I wanted a Bike that I could do everything on, I thought it would be a fun challenge seeing as it's a race/trail bike so I wanted to see how it could handle on the trails, but I also wanted to see how it could handle against jump and slopestyle elements.