Tags: Norco
Pinkbike Originals    Feb 28, 2024
Video: Are High Pivots Only for Downhill Riding? | Video: Are High Pivots Only for Downhill Riding? | Pinkbike Weekly Show Ep. 16
Henry, Christina and Dario tune in for the weekly show. Plus, they showcase some of the latest technology currently available for use in broadcasting.
Mike Kazimer    Feb 28, 2024
Review: 2024 Norco Sight - For All the Mountains Review: 2024 Norco Sight - For All the Mountains
Add the new Sight to the list of bikes that use a high pivot suspension layout.
Dario DiGiulio    Jan 29, 2024
Review: Norco Fluid FS Carbon - A Comfortable Comp Review: Norco Fluid FS Carbon - A Comfortable Companion
Going with a carbon front triangle saves 600 grams, but is it worth it?
Dario DiGiulio    Jan 18, 2024
Norco Files Patent for New Downhill Bike Norco Files Patent for New Downhill Bike
More details have emerged about Norco's upcoming DH bike.
Sarah Moore    Jan 9, 2024
Greg Minnaar Joins Norco - Full Interview Greg Minnaar Joins Norco - Full Interview
Minnaar has signed a three-year contract with Norco Bicycles and has pulled together a team around him that sounds more than promising.
Sarah Moore    Jan 3, 2024
Norco Teases New Factory Racing Rider Norco Teases New Factory Racing Rider
Norco just shared a social teaser with the words 'New guy in town.'
Henry Quinney    Dec 11, 2023
Opinion: Your Next Bike Will Be Steeper Opinion: Your Next Bike Will Be Steeper
Henry dons his Canadian tuxedo to talk about why higher stack values and longer chainstay could be the future. Maybe.
Five Ten    Oct 4, 2023
Video: William Robert's Rampage Story in 'Chasing Video: William Robert's Rampage Story in 'Chasing Dreams'
In 2022, William Robert was awarded one of 8 wild card spots at Rampage. This is his story.
Matt Beer    Aug 8, 2023
The Inside Scoop on Norco's Prototype Downhill  Bi The Inside Scoop on Norco's Prototype Downhill Bike
This refined test sled has a full 200mm of travel, is made of aluminum, and runs on mixed wheels only.
Dario DiGiulio    Jul 21, 2023
First Look: Norco's New Carbon Fluid First Look: Norco's New Carbon Fluid
The Fluid Carbon is 600 grams lighter than the alloy counterpart.
Norco Bicycles    Jun 19, 2023
Norco Announces New Fluid VLT eMTB Norco Announces New Fluid VLT eMTB
The bike will use Bosch's new Performance SX motor that delivers 55Nm of torque, with up to 600 watts of power.
Norco Bicycles    May 24, 2023
Video: William Robert Rides Kamloop's Iconic Lands Video: William Robert Rides Kamloop's Iconic Landscapes in 'Le Voyageur Episode 3'
Epic vistas and legendary sites, William superimposes himself into one of freeride’s most iconic landscapes.
Norco Bicycles    May 17, 2023
Video: William Robert is Speed & Style in 'Le Video: William Robert is Speed & Style in 'Le Voyageur Episode 2'
Roaming and reveling in some of BC’s most iconic spots.
Norco Bicycles    Mar 17, 2023
Norco Factory Team Kicking Off the 2023 Season at Norco Factory Team Kicking Off the 2023 Season at Windrock Nationals
The Norco Factory Team will descend upon Tennessee’s Windrock Bike Park next week for its 2023 competition debut.
Norco Bicycles    Mar 8, 2023
Video: 'Finding Myself' with Kandace White Video: 'Finding Myself' with Kandace White
Kandace White’s discovery that she is, in fact, a mountain biker came a little later in life.
Norco Bicycles    Feb 16, 2023
Video: Trevor Attridge Gets Sendy in 'SightLines' Video: Trevor Attridge Gets Sendy in 'SightLines'
Trevor Attridge rides outside the mainline and sends everything he sees.
Norco Dirt Series Camps Are Open For Registration Norco Dirt Series Camps Are Open For Registration
This will be their 22nd season of mountain bike camps, running coast to coast in the USA & Canada.
Christie Fitzpatrick    Jan 10, 2023
Mark Wallace Signs With Norco Bicycles Mark Wallace Signs With Norco Bicycles
Norco Bicycles has signed Mark Wallace to its Factory Team program for the 2023 race season and beyond.
flag Pinkbike Staff    Dec 24, 2022
Enter To Win a Norco Fluid FS A1 - Pinkbike's Adve Enter To Win a Norco Fluid FS A1 - Pinkbike's Advent Calendar Giveaway
Today's advent prize is the ultimate way to end your year. Click here for your chance to win.
Mike Levy    Dec 14, 2022
Field Test: 5 Trail Bikes Face the Efficiency Test Field Test: 5 Trail Bikes Face the Efficiency Test
Pinkbike sent us to Whistler with five brand-new bikes and nothing but sunny skies and dry trails, so what did I end up doing? Climbing the same gravel road too many times, of course.
Mike Kazimer    Dec 13, 2022
Video: 5 Trail Bikes Ridden & Rated - Field Te Video: 5 Trail Bikes Ridden & Rated - Field Test Roundtable
Mike Levy and Mike Kazimer go over their favorite (and least favorite) bikes from the Fall Field Test in Whistler, BC.
Mike Kazimer    Nov 28, 2022
Norco Restarts Factory DH Race Team for 2023 Norco Restarts Factory DH Race Team for 2023
Norco will have a team at the 2023 World Cup DH races after all.
Ed Spratt    Oct 1, 2022
Norco Pauses its DH & XC Factory Teams for 202 Norco Pauses its DH & XC Factory Teams for 2023
Norco will continue to develop its next-generation DH and XC platforms while working through the industry's recovery from the pandemic.
Matt Beer    Sep 20, 2022
13 Bikes That Could See An Update In 2023 13 Bikes That Could See An Update In 2023
A baker's dozen worth of bikes that could be due for a revision in the next year or so.
Mike Kazimer    Jul 29, 2022
Spotted: Prototype Norco High Pivot DH Bike Spotted: Prototype Norco High Pivot DH Bike
Kirk McDowall is on track with Norco's DH test platform.
Norco Bicycles    Jul 20, 2022
Video: Elliot Jamieson's 3-Bike Mixtape Video: Elliot Jamieson's 3-Bike Mixtape
Elliot Jamieson aims to show a bit of his personality in his latest project, ripping on his downhill, enduro, and dirt jump bikes.
Norco Bicycles    May 18, 2022
Video: The Gehrig Twins Rip Up South Africa's Best Video: The Gehrig Twins Rip Up South Africa's Best Trails in 'Due South'
Enjoying the sights and sun and making friends with the local baboons.
William Robert    May 17, 2022
Video: William Robert's Journey to Freeride Fiesta Video: William Robert's Journey to Freeride Fiesta in 'Mexican Daydream'
William Robert shares a look behind the scenes at this year's Freeride Fiesta.
Norco Bicycles    Apr 21, 2022
Video: Best of the Sea to Sky on eMTBs in 'Carbon Video: Best of the Sea to Sky on eMTBs in 'Carbon Credit Card'
Just a couple of friends, a whole lot of trails to explore, and a credit card.
Pinkbike Originals    Apr 13, 2022
Video: 5 Custom Freeride Bikes From Darkfest - Dar Video: 5 Custom Freeride Bikes From Darkfest - Darkfest 2022
Kicking things off at this year's Darkfest we dive into the specifics on 5 freeride bikes that are tuned specifically for hitting massive jumps.
Norco Bicycles    Feb 23, 2022
Video: Loamy Take Offs & Sniper Landings in 'L Video: Loamy Take Offs & Sniper Landings in 'Local Haunt'
Sullivan Reed built these hidden lines on the outskirts of Vancouver.
Norco Bicycles    Feb 16, 2022
Video: Stephanie Dupont Finds Strength in Communit Video: Stephanie Dupont Finds Strength in Community in "Part of Me"
Stephanie's battle with Crohn's disease pushed her to learn about herself and find new motivation in her mountain biking.
Norco Bicycles    Feb 10, 2022
Norco Partners with the Dirt Series Mountain Bike Norco Partners with the Dirt Series Mountain Bike Camps
The 44-event schedule zig-zags across the US and Canada.
Sarah Moore    Jan 25, 2022
Now Finished: Ask Us Anything with Norco Bicycles Now Finished: Ask Us Anything with Norco Bicycles
Ask your questions to the people behind the 2021 Pinkbike Mountain Bike of the Year.
Alicia Leggett    Nov 15, 2021
Jill Kintner's Mind Maintenance Art Contest Return Jill Kintner's Mind Maintenance Art Contest Returns
Kinter has teamed up with her sponsors to encourage each of us to take a mental health break.
Ed Spratt    Nov 5, 2021
Round Up: 17 Bike Industry Jobs Available Right No Round Up: 17 Bike Industry Jobs Available Right Now
Fancy a new job where where you're most likely to be able to jump out for a ride at lunch or get to geek over bike-related things all day?
Norco Bicycles    Sep 22, 2021
Video: Building & Riding a Creative Line in 'S Video: Building & Riding a Creative Line in 'Stacking Stoke' with Matt MacDuff
Huckleberry Hits came together over a marathon series of ten 12-hour days, and 90% of the work was a one-man-and-machine job.
Matt Beer    Sep 17, 2021
Video: Meta Power 29 vs 160E vs Range VLT vs Kenev Video: Meta Power 29 vs 160E vs Range VLT vs Kenevo SL - Field Test Roundtable
You have seen all the reviews, but now its time to decide which one is our favorite. From Norco's monster truck Range VLT to Specialized's lightweight Kenevo SL, join Mike Levy, Henry Quinney, and Matt Beer to find out which eMTB came out on top.
Matt Beer    Sep 15, 2021
Field Test: 2022 Norco Range VLT - The Carbon Mons Field Test: 2022 Norco Range VLT - The Carbon Monster Truck
With its big travel and huge 900Wh battery, the second iteration of Norco's Range VLT is one serious machine.
Sarah Moore    Sep 8, 2021
Bike Check: Jason Lucas' Norco Rampage Team Bike Check: Jason Lucas' Norco Rampage Team
When he's not hucking to flat, Jason Lucas has been working on reliving his glory days as a dirt jumper.
Matt Beer    Sep 7, 2021
Field Test: 2022 Norco Range C1 - The Pedal Friend Field Test: 2022 Norco Range C1 - The Pedal Friendly 'Downhill' Bike
There aren't many bikes out there that can match the Range's appetite for rough terrain.
Norco Bicycles    Jul 22, 2021
Video: Norco Shows Off Haley Smith & Peter Dis Video: Norco Shows Off Haley Smith & Peter Disera's Olympic Race Bikes in 'Spinning Maple Into Gold'
Norco Factory Team XC riders Haley Smith and Peter Disera will be riding Norco Revolvers with gold imprints of Canadian maple leaves on them.
Seb Stott    Jul 14, 2021
Review: 2022 Norco Sight C1 VLT - A Long Range eMT Review: 2022 Norco Sight C1 VLT - A Long Range eMTB
The new Sight VLT can accept up to a 900 Wh battery for those big missions.
Mike Kazimer    Jul 14, 2021
Norco Launches 3 New eMTBs - Batteries Sold Separa Norco Launches 3 New eMTBs - Batteries Sold Separately
The 130mm Fluid, the 150mm Sight, and the 170mm Range are all new for 2022.
Mike Kazimer    Jun 23, 2021
First Ride: 2022 Norco Range - High Pivot Goodness First Ride: 2022 Norco Range - High Pivot Goodness
The Range returns as a purebred enduro race bike, complete with a high virtual pivot suspension design.
Norco Bicycles    Jun 10, 2021
Norco Factory Team Partners with POC Norco Factory Team Partners with POC
Team members Sam Blenkinsop, Henry Fitzgerald, Lucas Cruz and Elliot Jamieson will challenge the World Cup kitted out in POC apparel.
Norco Bicycles    May 26, 2021
Video: Island Vibes on Mount Prevost with Elliot J Video: Island Vibes on Mount Prevost with Elliot Jamieson & Lucas Cruz
Watching the two World Cup DH riders will make you want to get out for a ride.
Norco Bicycles    May 8, 2021
Photo Story: Freeride Lives in Central Washington Photo Story: Freeride Lives in Central Washington
Creative shots from a unique location.
Alicia Leggett    Mar 26, 2021
Interview: Norco Explains Rebrand & Stays Tigh Interview: Norco Explains Rebrand & Stays Tight-Lipped About 'No Other Way' Mystery Bike
Norco's VP of Marketing explained the ideas behind the company's rebrand, but we are still curious about the aluminum bike in 'No Other Way.'
Norco Bicycles    Mar 18, 2021
Video: Henry Fitzgerald, Matt Macduff, Haley Smith Video: Henry Fitzgerald, Matt Macduff, Haley Smith & More in 'No Other Way'
Norco showcases some of their top athletes in some of Canada's most beautiful riding spots.
Norco Bicycles    Mar 3, 2021
Video: Sam Blenkinsop Recollects New Zealand's Gol Video: Sam Blenkinsop Recollects New Zealand's Gold Rush History in 'Hidden Claim'
Sam Blenkinsop makes the most of open landscapes as he explores a historic area.
James Smurthwaite    Jan 21, 2021
Bike Check: Lewis Buchanan's New Norco Optic Bike Check: Lewis Buchanan's New Norco Optic
Lewis Buchanan has a new sponsor for 2021, so we decided to dig into the details of one of his new rides.
Mike Kazimer    Dec 21, 2020
Field Test: Searching Out the Best Values in the E Field Test: Searching Out the Best Values in the Enduro Category
We took a closer look at the bikes featured in the Enduro / Freeride Field Test in search of the best price vs performance ratios.
Mike Kazimer    Dec 8, 2020
Field Test: 2021 Norco Shore - The Freeride Tank Field Test: 2021 Norco Shore - The Freeride Tank
The Shore is back for another round of freeride glory, this time with 27.5" wheels and 180mm of travel.
Mike Levy    Nov 23, 2020
Welcome to the 2021 Field Test: Trail & Enduro Welcome to the 2021 Field Test: Trail & Enduro Bikes
The 10 trail bikes featured in this Field Test are revealed, as well as a look at how we tested.
Mike Kazimer    Oct 14, 2020
First Ride: 2021 Norco Shore - Freeride's Alive First Ride: 2021 Norco Shore - Freeride's Alive
The classic returns, and it's bigger and burlier than ever.
Ross Bell    Sep 30, 2020
8 XC Bikes From The Nove Mesto World Cup Pits 8 XC Bikes From The Nove Mesto World Cup Pits
The Pinkbike photographers have been snooping around the pits (socially distant of course) and managed to grab a selection of bikes that were lurking in the team tents.
Norco Bicycles    Aug 26, 2020
Matt MacDuff Signs with Norco Bicycles Matt MacDuff Signs with Norco Bicycles
The 29-year-old has signed a deal with Norco Bicycles to tackle his latest projects.
Norco Bicycles    Aug 20, 2020
Video: Jake Kinney Uses a Ghost Town as an MTB Pla Video: Jake Kinney Uses a Ghost Town as an MTB Playground
Undiscovered trails a stone's throw from Mammoth and Big Bear in America's Old West.
Aidan Oliver    Jul 29, 2020
Bike Check: Comparing Norco Factory Racing's Sight Bike Check: Comparing Norco Factory Racing's Sight Enduro Setups
We take a look at Norco Factory Racing's Sight 29 Enduro bikes from the Crankworx Summer Series
Dan Roberts    May 22, 2020
Behind the Numbers: Norco Sight Behind the Numbers: Norco Sight
The Sight's suspension analyzed, explained, and compared.
Ed Spratt    Apr 28, 2020
Video Round Up: 20 Unconventional Bike Launch Edit Video Round Up: 20 Unconventional Bike Launch Edits
With the new YT Izzo launching with one of the most unique launch videos we have ever seen, we decided to look through the archives and find some other unconventional edits.
Norco Bicycles    Apr 9, 2020
Must Watch: William Robert is Smooth & Stylish Must Watch: William Robert is Smooth & Stylish in 'Glow in the Dark'
William Robert brightens our day with this video from his home spot near Paris.
James Smurthwaite    Mar 11, 2020
Video: Class is in Session for Blenki's Schralp Sc Video: Class is in Session for Blenki's Schralp School
Sam Blenkinsop christens Glendhu Bike Park, just outside Wanaka, New Zealand, on the Norco Sight.
Aidan Oliver    Mar 7, 2020
Bike Check: Sam Blenkinsop's Norco Aurum HSP 29" - Bike Check: Sam Blenkinsop's Norco Aurum HSP 29" - Crankworx Rotorua 2020
Check out Sam Blenkinsop's new and very sparkly Norco Aurum HSP 29 before the Crankworx Rotorua Downhill.
Norco Bicycles    Feb 18, 2020
Norco Bicycles Announces Sight VLT 29 eMTB Norco Bicycles Announces Sight VLT 29 eMTB
Norco's new Sight VLT29 has 29" wheels, Shimano STEPS e-MTB drive system, and has the option for range extender batteries.
Ed Spratt    Feb 13, 2020
Lucas Cruz Joins the Norco Factory Racing Team Lucas Cruz Joins the Norco Factory Racing Team
Lucas Cruz joins the Canadian brand for his first season of Elite racing.
Mike Kazimer    Feb 10, 2020
Review: 2020 Norco Sight C1 - Bigger, Burlier &amp Review: 2020 Norco Sight C1 - Bigger, Burlier & Better
The Sight hit the gym and came back beefed up for 2020, with 150mm of travel and a 64-degree head angle.
Pinkbike Originals    Dec 12, 2019
Video: Jill Kintner VS Mike Levy - Humbled on the Video: Jill Kintner VS Mike Levy - Humbled on the Pumptrack
Five-time Crankworx Queen Jill Kintner schools Levy at the fine art of pumptracking.
flag Canadian Enduro    Nov 18, 2019
Dates and Venues Announced for the 2020 Canadian E Dates and Venues Announced for the 2020 Canadian Enduro Series
Team Racing, E-Bikes and Eastern Canada's first EWS Continental, the 2020 Norco Canadian Enduro Series has something for every rider.
Mike Levy    Nov 12, 2019
2020 Field Test: Norco Optic - Short on Travel, No 2020 Field Test: Norco Optic - Short on Travel, Not on Capability
The all-new Optic is what happens when you make fun the main priority by combining smart geometry with short travel.
Mike Kazimer    Oct 30, 2019
First Ride: The 2020 Norco Sight Has an All-Mounta First Ride: The 2020 Norco Sight Has an All-Mountain Focus
The new Sight now has 150 millimeters of rear travel and a 64-degree head tube angle.
Norco Bicycles    Oct 15, 2019
Video: Bryn Atkinson Rides the 2020 Norco Optic Video: Bryn Atkinson Rides the 2020 Norco Optic
Bryn throws Norco's new trail bike around like only he can.
Mike Levy    Oct 15, 2019
First Ride: Norco's New 2020 Optic is Short on Tra First Ride: Norco's New 2020 Optic is Short on Travel, But Big on Fun
Norco's all-new 2020 Optic combines new school geometry with short travel to create one extra-fun trail bike.
Norco Bicycles    Sep 26, 2019
Norco Introduces New Line of Progressive Youth Mou Norco Introduces New Line of Progressive Youth Mountain Bikes
Norco has redesigned their Fluid FS Youth bikes, and released a new line of Rampage Youth dirt jumpers.
Norco Bicycles    Sep 19, 2019
Video: Norco Bicycles Announces New Torrent Steel Video: Norco Bicycles Announces New Torrent Steel Hardtail
The new progressive steel hardtail from Norco is built to handle plenty of abuse.
Norco Bicycles    Sep 12, 2019
Video: Norco Bicycles Announces New Range VLT E-En Video: Norco Bicycles Announces New Range VLT E-Enduro Bike
The 170mm, 27.5" wheeled enduro bike comes with a fully-integrated Shimano STEPS drive system and custom 630Wh or 500Wh in-tube battery.
flag Norco Bicycles    Aug 22, 2019
NSMBA Hosts First Ever Womxn's Fiver Enduro Race NSMBA Hosts First Ever Womxn's Fiver Enduro Race
The women’s turnout for the Fivers is usually somewhere between 5-20% and this event is trying to shift that.
flag Norco Bicycles    Aug 8, 2019
Norco Bicycles Announces Details for Ride with the Norco Bicycles Announces Details for Ride with the Pros Events During Crankworx
The Norco crew will be out in full force during Crankworx and is providing opportunities for you to ride with their sponsored athletes.
Norco Bicycles    Jul 17, 2019
Norco Bicycles Announces New Rampage Dirt Jumper Norco Bicycles Announces New Rampage Dirt Jumper
Three new models in three sizes with geometry and components aimed at dirt jumping.
Norco Bicycles    Jun 27, 2019
Video: New Heights for the Norco Factory XC Team i Video: New Heights for the Norco Factory XC Team in 2019
Haley Smith has been leading the charge for Norco Factory Racing this year, having landed her first career Elite podium in Nove Mesto, Czech Republic with a third-place finish.
Norco Bicycles    Jun 18, 2019
Norco Celebrates Birth of Sam Blenkinsop's Daughte Norco Celebrates Birth of Sam Blenkinsop's Daughter with Custom Runner Bike
On June 15th, Sam and his fiancee Lysh welcomed a baby girl, Indie Rose Blenkinsop, into the world.
flag Norco Bicycles    May 15, 2019
Norco Bicycles Expands Click-and-Collect E-Commerc Norco Bicycles Expands Click-and-Collect E-Commerce Platform to US Markets
All North American riders now have access to Norco Bicycles' online shopping portal.
flag Canadian Enduro    May 10, 2019
Race Preview: Canadian Enduro Series - Round 1 Fra Race Preview: Canadian Enduro Series - Round 1 Fraser Valley
Check out what to expect from the first round of the Norco Canadian Enduro series.
Norco Bicycles    Apr 10, 2019
Norco Bicycles Announces the All-New Revolver FS 1 Norco Bicycles Announces the All-New Revolver FS 100 and Revolver FS 120 XC Race Bikes
The Revolver FS 100 is targeted at the XC racer, while the 120 is geared toward the rider who just wants to get out and ride fast.
Mike Levy    Apr 10, 2019
First Ride: Norco's 2020 Revolver Cross-Country Bi First Ride: Norco's 2020 Revolver Cross-Country Bike
The name is the same but Norco's full-on cross-country bike is new from tip to tail.
flag Norco Bicycles    Apr 4, 2019
Norco Bicycles Announces Canadian E-commerce Platf Norco Bicycles Announces Canadian E-commerce Platform with Plans to Expand
Norco Bicycles is the latest to introduce a click-and-collect system and plans to roll it out in Canada before expanding into the US later this year.
Norco Bicycles    Apr 1, 2019
Norco Bicycles Introduces All-New, Pedal-Assist Fl Norco Bicycles Introduces All-New, Pedal-Assist Fluid VLT E-Mountain Bike
Norco Fluid riders now have the option of buying a model that integrates Shimano's STEPS E8000 and E7000 drive units.
Brice Shirbach    Mar 26, 2019
Local Flavors: The Complete Guide to Riding in Ang Local Flavors: The Complete Guide to Riding in Angel Fire, New Mexico
Everything you need to know about mountain biking in Angel Fire, New Mexico.
Norco Bicycles    Feb 5, 2019
Norco Bicycles Announces 2019 Norco Factory XC Tea Norco Bicycles Announces 2019 Norco Factory XC Team
Norco target XC and DH success under the same banner for the first time.
Norco Bicycles    Jan 28, 2019
Norco Bicycles Introduces Bigfoot VLT Electric Fat Norco Bicycles Introduces Bigfoot VLT Electric Fat Bike
Move those big tires through the snow faster with electric assist.
Norco Bicycles    Jan 25, 2019
Norco Bicycles Announces 2019 Norco Factory DH Tea Norco Bicycles Announces 2019 Norco Factory DH Team Roster
A new junior joins Sam Blenkinsop and Henry Fitzgerald as Joe Smith departs
Richard Cunningham    Jan 17, 2019
Field Test: 3 Full Suspension Mountain Bikes Under Field Test: 3 Full Suspension Mountain Bikes Under $3000
RC compares the Norco Fluid FS 1 with Whyte's G-170 S and the Transition Scout Alloy NX to see how much trail bike you can buy for under $3000.
flag Canadian Enduro    Dec 7, 2018
Norco Canadian Enduro Development Team Announced Norco Canadian Enduro Development Team Announced
For 2019, the Norco Canadian Enduro Development Team will be competing at the Norco Canadian Enduro Series rounds, select Big Mountain Enduro Series rounds, and many of the Enduro World Series rounds.
Norco Bicycles    Nov 30, 2018
Video: Norco Factory Racing's 2018 Season Recap Video: Norco Factory Racing's 2018 Season Recap
Follow along with Norco Factory Racing's Sam Blenkinsop, Joe Smith and Henry Fitzgerald as they tackle events in Andorra, Mont Sainte-Anne, La Bresse, Lenzerheide, Switzerland and Finale Ligure.
Norco Bicycles    Nov 14, 2018
Norco Bicycles Parts Ways With Todd Schumlick &amp Norco Bicycles Parts Ways With Todd Schumlick & PerformX Racing LTD After 4 Years
Norco is going to manage the Norco Factory Racing Team in-house for 2019. But no news yet on who will be riding for the Canadian company...
Norco Bicycles    Nov 7, 2018
Video: Norco Introduces the Sight VLT eMTB Video: Norco Introduces the Sight VLT eMTB
Norco's new eMTB has 150mm of travel and uses Shimano's motor.
Norco Bicycles    Sep 27, 2018
Norco Releases New Budget-Friendly Fluid FS Norco Releases New Budget-Friendly Fluid FS
And there's a video of Jill Kintner riding the updated 120mm trail bike.
flag Norco Bicycles    Sep 17, 2018
Norco Bicycles Announces Rider Appreciation Day in Norco Bicycles Announces Rider Appreciation Day in Eastern Canada
On Saturday, September 22nd, Norco’s Rider Appreciation Day is returning to Eastern Canada for the first time in 10 years.
Fine Line Media    Aug 15, 2018
Video: Norco Factory Racing at Val di Sole Video: Norco Factory Racing at Val di Sole
Follow Sam, Joe and Henry in their pursuit of the top step at one of the hardest races of the year, Val di Sole, which this year proved even more challenging due to the treacherous weather conditions.
Paul Aston    Aug 13, 2018
Review: Norco Aurum HSP1 29" Review: Norco Aurum HSP1 29"
The Aurum HSP is a incredible, high-performance machine that's built for speed.
Norco Bicycles    Jul 19, 2018
Video: Norco Factory Racing's World Cup DH Season Video: Norco Factory Racing's World Cup DH Season Thus Far
Sam Blenkinsop, Joe Smith and Henry Fitzgerald go over the highs and lows of the first four World Cup DH races in Losinj, Fort William, Leogang and Val di Sole.
Yaroslav Alpizar    Jun 28, 2018
10 Bikes From The French Enduro National Champions 10 Bikes From The French Enduro National Championships
What were the top French enduro riders on at the Val d'Allos French Enduro Series and National Championships?
Pinkbike Staff    Jun 6, 2018
Finished: Ask Us Anything With Norco Bicycles Finished: Ask Us Anything With Norco Bicycles
Norco Bicycles' Jim Jamieson, David Cox, and Terry Brown were live on Pinkbike responding to all of your questions.
Daniel Sapp    Apr 19, 2018
Bike Check: Sam Blenkinsop's Norco Aurum HSP 29er Bike Check: Sam Blenkinsop's Norco Aurum HSP 29er - Lošinj DH World Cup 2018
Sam Blenkinsop is starting the 2018 World Cup DH season aboard Norco's new Aurum HSP, running 29" wheels. We checked in with him to see how he has it set up to handle the rocks in Croatia.
Mike Levy    Apr 19, 2018
Everything You Need to Know About Norco's New DH B Everything You Need to Know About Norco's New DH Bike
It's finally real, and you can get the 200mm-travel Aurum HSP with either 27.5'' or 29'' wheels.
Norco Bicycles    Apr 19, 2018
Norco Bicycles' All-New Aurum HSP - Video Norco Bicycles' All-New Aurum HSP - Video
Norco's new 29er DH bike is ready to roll on both 29 and 27.5-inch wheels.
Pinkbike Staff    Apr 18, 2018
How Norco Makes A Mountain Bike - Video How Norco Makes A Mountain Bike - Video
We chat with the individuals involved in the process from conception to design to delivery to the store.
flag Norco Bicycles    Apr 18, 2018
Norco Bicycles Announces 2018 Women's Ambassadors Norco Bicycles Announces 2018 Women's Ambassadors
Norco Bicycles announces the six female ambassadors that are joining Norco for the 2018 season.
flag Norco Bicycles    Mar 15, 2018
Norco Bicycles Announces Customizable Sight Carbon Norco Bicycles Announces Customizable Sight Carbon Build Kit Program - Video
Riders can now choose the frame, suspension and components independently and build their custom Norco Sight Carbon online.
Paul Aston    Feb 25, 2018
Spotted: Sam Blenkinsop's Norco 29er DH Bike and R Spotted: Sam Blenkinsop's Norco 29er DH Bike and RockShox Boxxer Prototypes
Cam Mackenzie spotted Blenki riding a prototype 29" Norco and possibly a new RockShox Boxxer at this weekend's NZ National DH Champs.
flag Norco Bicycles    Feb 13, 2018
Norco Bicycles Launches Women's Ambassador Program Norco Bicycles Launches Women's Ambassador Program
Norco Bicycles is calling all female riders who are passionate about growing cycling among women and girls to apply to their ambassador program.
Norco Bicycles    Jan 17, 2018
Jill Kintner and Adrien Loron Re-sign with Norco B Jill Kintner and Adrien Loron Re-sign with Norco Bicycles for 2018
Norco announce their continued support of the reigning King and Queen of Crankworx.
Norco Bicycles    Jan 16, 2018
Norco Bicycles Signs Caro and Anita Gehrig Norco Bicycles Signs Caro and Anita Gehrig
Norco seeks to conquer the Enduro World Series with twins Caro and Anita Gehrig!
Norco Bicycles    Oct 17, 2017
Fall Adventure in the South Chilcotins - Video Fall Adventure in the South Chilcotins - Video
Battling the end of the riding season in the Chilcotin mountains requires you to be prepared for anything from sun and rain to snow flurries. It's always an adventure up there, as big mountain freeskier Mark Abma and his friends discovered.
Thomas Gaffney    Aug 27, 2017
Norco Factory Racing - Val di Sole Norco Factory Racing - Val di Sole
Find out how Val di Sole went for Norco Factory Racing.
Richard Cunningham    Aug 18, 2017
Norco Expands Women's Options and Adds Aluminum Ra Norco Expands Women's Options and Adds Aluminum Range and Sight Models - Crankworx Whistler 2017
Norco offers more options and more attractive prices for both male and female shredders.
Bryn Atkinson    Aug 9, 2017
Win: Bryn Atkinson Replica Norco Range Bike and Ri Win: Bryn Atkinson Replica Norco Range Bike and Riding Kit
Here's your chance to win a replica of Bryn Atkinson's Norco Range, his riding kit, and get to ride with him when he hand delivers it to your door.
Mike Kazimer    Aug 4, 2017
Haley Smith's Norco Revolver - Mont-Sainte-Anne XC Haley Smith's Norco Revolver - Mont-Sainte-Anne XC World Cup 2017
With a dropper post and Truvativ Descendant bars, this hardtail is set up a little differently than your typical XC race machine.
flag Norco Bicycles    Jul 22, 2017
Norco Appreciation Day: July 29th at Silver Star B Norco Appreciation Day: July 29th at Silver Star Bike Park
Come out to Silver Star Bike Park on July 29th to hang out with the Norco crew and crush laps with Bryn Atkinson, Ryan Leech, and Andrew Taylor.
Mike Kazimer    May 22, 2017
Norco Sight C 9.2 – Review Norco Sight C 9.2 – Review
Norco added a 130mm, 29" version of the Sight into their lineup for 2017. How does it handle? Find out inside.
AJ Barlas    May 6, 2017
Getting To Know: Henry Fitzgerald, Norco Factory R Getting To Know: Henry Fitzgerald, Norco Factory Racer
This Vancouver local has been raised on the trails of The Shore and Whistler, and for 2017 will be racing around the globe with the Norco Factory Racing team.
flag Grant Lamont    May 4, 2017
Norco and Knolly Bikes Headed To ThinkBike Whistle Norco and Knolly Bikes Headed To ThinkBike Whistler
ThinkBike Whistler runs from June 1-4,2017, and will feature tons of demo bikes to try including Knolly's and Norco's.
Mike Levy    Apr 28, 2017
Norco's New DH Bike – Lourdes World Cup DH 2017 Norco's New DH Bike – Lourdes World Cup DH 2017
The best look yet at Norco's prototype DH bike.
Norco Bicycles    Apr 12, 2017
Along for the Ride with Norco Factory Team’s Hal Along for the Ride with Norco Factory Team’s Haley Smith - Video
Get to know Canadian XC racer Haley Smith as she talks about her journey through overcoming change, fear, and the balancing act of competition.
Pinkbike Staff    Apr 4, 2017
Ask Pinkbike: Carbon or Aluminum, Norco Sight or O Ask Pinkbike: Carbon or Aluminum, Norco Sight or Optic?
Pinkbike's tech editors answer some of your most pressing forum questions.
Thomas Gaffney    Apr 3, 2017
Norco Factory Racing, Crankworx Rotorua 2017 Norco Factory Racing, Crankworx Rotorua 2017
It's been a rad few days for the Norco team, with new riders, Joe Smith and Henry Fitzgerald putting the new bikes through their paces at Crankworx Rotorua.
Thomas Gaffney    Mar 29, 2017
Injured: Sam Blenkinsop to Sit Out Crankworx Rotor Injured: Sam Blenkinsop to Sit Out Crankworx Rotorua
Blenki had a bit of a tumble and won't be able to participate in this week's competitions.
AJ Barlas    Mar 28, 2017
Yeti and Norco Factory Racing EWS Rotorua Team Bik Yeti and Norco Factory Racing EWS Rotorua Team Bike Checks
We take a look at the difference between teammates, Richie Rude and Cody Kelly's Yeti SB5c's, and Sam Blenkinsop and Joe Smith's Norco Ranges.
Thomas Gaffney    Mar 27, 2017
Norco Factory Racing - EWS Round 1 Rotorua Norco Factory Racing - EWS Round 1 Rotorua
Follow the Norco Factory Racing video at the first EWS event of the 2017 race season.
Thomas Gaffney    Mar 24, 2017
Norco Factory Racing – 2017 Sponsor Introduction Norco Factory Racing – 2017 Sponsor Introductions
Norco Factory Racing announces their full lineup of apparel and parts sponsors.
Norco Bicycles    Mar 20, 2017
Sam Blenkinsop and Joe Smith's EWS Norco Range Bik Sam Blenkinsop and Joe Smith's EWS Norco Range Bikes
Sam and Joe are ready for the racing to start at the first EWS of 2017 in Rotorua, and their bikes are looking pretty trick too.
Mike Levy    Feb 28, 2017
Development Story - Norco's New DH Bike Development Story - Norco's New DH Bike
Norco is working on a new, wild looking downhill bike, and they're going about it in an unusual way.
Mike Kazimer    Feb 22, 2017
Norco Range 9.2 - First Ride Norco Range 9.2 - First Ride
The Range gets longer, lower, and slacker for 2017, and there's now a 29" version.
Mike Kazimer    Jan 25, 2017
2017 Norco Sight Carbon - First Look 2017 Norco Sight Carbon - First Look
The Sight gets revised for 2017, and there's now a 130mm 29er in the lineup.
flag Norco Bicycles    Jan 17, 2017
Norco Bicycles World Cup XC Factory Team Norco Bicycles World Cup XC Factory Team
The Norco Factory XC Team will be hitting the world cup circuit in 2017. Details within.
Norco Bicycles    Jan 13, 2017
Joe Smith and Henry Fitzgerald Join Sam Blenkinsop Joe Smith and Henry Fitzgerald Join Sam Blenkinsop on Norco Factory Racing
Norco Bicycles is proud to announce its continued support of Norco Factory Racing, which has added Joe Smith and Henry Fitzgerald to its 2017 roster along with returning rider Sam Blenkinsop.
Thomas Gaffney    Jan 5, 2017
Norco Factory Racing says Thanks to Race Face - Vi Norco Factory Racing says Thanks to Race Face - Video
Watch as Blenki and Harry rip the trails a new one.
Thomas Gaffney    Jan 2, 2017
Norco Factory Racing Say Goodbye to Harry and Fras Norco Factory Racing Say Goodbye to Harry and Fraser
With the 2017 – 2018 team announcement coming soon, we wanted to send out a thank you to team riders Harry Heath and Fraser McGlone who will not be joining the team in 2017.
flag North Shore Bike Shop    Dec 6, 2016
2016 Norco Range and Sight Christmas Clearout Sale 2016 Norco Range and Sight Christmas Clearout Sale
North Shore Bike Shop are hosting a Norco Factory Clearance sale from now until closing on 24 December. Get in now and get a bargain on a 2016 Norco.
Mike Levy    Oct 6, 2016
Norco's Radical Prototype DH Bike - First Look Norco's Radical Prototype DH Bike - First Look
Is this carbon fiber prototype Norco's new downhill bike?
Vernon Felton    Sep 2, 2016
Harry Heath's Norco Aurum Bike Check - Vallnord DH Harry Heath's Norco Aurum Bike Check - Vallnord DH World Cup 2016
As Harry Heath nears the end of his 2016 season (and possibly his World Cup career), we give the once over to the Norco Aurum that's taking him to the finish.
Norco Bicycles    Sep 1, 2016
Norco Torrent FS+ - First Look Norco Torrent FS+ - First Look
This season Norco released the 27.5+ Torrent hardtail to welcoming riders and now they're backing up that success with the Torrent FS+, full suspension bike.
Norco Bicycles    Sep 1, 2016
Norco Youth Bikes 2017- First Look Norco Youth Bikes 2017- First Look
Trail bikes for the youngest riders in your family
Thomas Gaffney    Aug 26, 2016
Norco Factory Racing 2016 World Tour: Episode 5 - Norco Factory Racing 2016 World Tour: Episode 5 - Video
Oh Canada! In this episode, the team takes the show across the pond, firstly to the heritage DH stop at Mont Saint Anne, then onto Crankworx in Whistler.
Norco Bicycles    Aug 22, 2016
South Chilcotin Mountains: AdventureBeginsHere Con South Chilcotin Mountains: AdventureBeginsHere Contest Trip - Video
Here's how Norco Bicycles #AdventureBeginsHere Contest winner, Eric Meza got on during his amazing trip to British Columbia’s South Chilcotin Mountains. Congratulations Eric.
Norco Bicycles    Aug 12, 2016
Ryan Leech and Norco Bicycles Celebrate 20 Years - Ryan Leech and Norco Bicycles Celebrate 20 Years - Video
Discovered for his incredible balance skills and dedication to riding, Ryan Leech was signed to Norco in 1996, now, in 2016 he is celebrating 20 years with the company.
Norco Bicycles    Jul 29, 2016
Introducing the Norco Ithaqua: Carbon Fat Bike Introducing the Norco Ithaqua: Carbon Fat Bike
The full Fat experience - without the weight.
Thomas Gaffney    Jul 20, 2016
Norco Factory Racing 2016 World Tour - Episode 4 Norco Factory Racing 2016 World Tour - Episode 4
Follow the Norco Factory Racing team to see what they get up to between Lenzerheide and La Thuile EWS as they get ready for the next few races.
Bluegrass Eagle    Jun 24, 2016
Inside Norco Factory Racing: Crankworx, Les Gets - Inside Norco Factory Racing: Crankworx, Les Gets - Video
Follow Norco Factory racing through Crankworx Les Gets as they compete in the whip-off and take on the mud on Mont Chery
flag Norco Bicycles    Jun 17, 2016
Norco RADFest at Silver Star Mountain June 25th Norco RADFest at Silver Star Mountain June 25th
Heck ya, we love to see companies put on Rider Appreciation Days, nice work Norco.
Thomas Gaffney    May 24, 2016
Norco Factory Racing: 2016 World Tour, Episode 2 - Norco Factory Racing: 2016 World Tour, Episode 2 - Video
In episode two, we see the team prepare and bond for the 2016 season while getting loose and wild at Crankworx Rotorua.
Norco Bicycles    May 22, 2016
Norco Bicycles' Adventure Begins Here Contest Norco Bicycles' Adventure Begins Here Contest
Norco is giving someone the chance to win an unforgettable trip to British Columbia’s Chilcotin backcountry and a new Norco Optic trail bike, full details on how to enter inside.
Thomas Gaffney    May 3, 2016
Norco Factory Racing: 2016 World Tour, Episode 1 - Norco Factory Racing: 2016 World Tour, Episode 1 - Video
Follow the Norco Factory Team as they navigate through the first two world cup stops.
Richard Cunningham    Apr 14, 2016
Norco Optic - First Ride Norco Optic - First Ride
The trailbike renaissance is in full swing as Norco unveils their Pacific Northwest-inspired short-travel range.
Norco Bicycles    Mar 9, 2016
Adrien Loron Joins Norco Bicycles Adrien Loron Joins Norco Bicycles
Norco Bicycles are pleased to announce that Adrien Loron will be joining the team for 2016.
Norco Bicycles    Jan 21, 2016
Norco Factory Racing 2016 Norco Factory Racing 2016
Norco Factory Racing head into 2016 with Sam Blenkinsop, Harry Heath, and new team member, Fraser McGlone all looking to make their mark on the World Cup circuit this season.
Mike Levy    Jan 11, 2016
Sam's Modified Norco DH Bike - New Zealand Nationa Sam's Modified Norco DH Bike - New Zealand Nationals
Norco's Sam Blenkinsop was running a heavily modified Aurum DH bike at this weekend's New Zealand national round.
Norco Bicycles    Oct 23, 2015
Video: Quick and Dirty Coastal Smashing Video: Quick and Dirty Coastal Smashing
Magnus Manson is a product of the Sunshine Coast of B.C. and races the World Cup DH circuit, so hold on and try to keep up.
Norco Bicycles    Apr 8, 2015
Now Over: Norco Ask Us Anything - DH Geometry and Now Over: Norco Ask Us Anything - DH Geometry and Suspension Kinematics
Norco were in the house to answer your questions about their new Aurum Carbon downhill bike, 27.5'' wheels, and suspension kinematics.
Mike Kazimer    Mar 16, 2015
First Ride: 2015 Norco Aurum Carbon First Ride: 2015 Norco Aurum Carbon
The Aurum gets a carbon frame and bigger wheels for 2015.
Mike Kazimer    Feb 9, 2015
Norco Range C 7.2 - Review Norco Range C 7.2 - Review
The Range C 7.2 looks good on paper, but how does it handle on the trail?
Pinkbike Staff    Nov 26, 2014
Sam Blenkinsop, Harry Heath, Jack Iles and Magnus Sam Blenkinsop, Harry Heath, Jack Iles and Magnus Manson Join Norco Factory Racing Team
We're stoked to announce that Norco Bicycles will be sponsoring Sam Blenkinsop, Harry Heath, Jack Iles and Magnus Manson on the newly formed Norco Factory Racing Team in partnership with Todd Schumlick of PerformX.
Pinkbike Staff    Nov 24, 2014
Jill Kintner and Bryn Atkinson Re-Sign With Norco Jill Kintner and Bryn Atkinson Re-Sign With Norco Bicycles
Jill Kintner and Bryn Atkinson continue their partnership with Norco Bicycles for 2015.
Pinkbike Staff    Nov 20, 2014
Video: Norco Factory Team Sneak Peak Video: Norco Factory Team Sneak Peak
Time to play the rider recognition game. Who will be on the 2015 Norco Factory Team?
Mike Levy    Sep 10, 2014
Norco, e*thirteen, Fouriers - Interbike 2014 Norco, e*thirteen, Fouriers - Interbike 2014
A blacked-out 160mm trail crusher from Norco that won't break the bank, and new drivetrain bits from e*thirteen and Fouriers.
Norco Bicycles    Aug 7, 2014
50 Years With Norco Bicycles 50 Years With Norco Bicycles
Take a walk through the decades as Norco Bicycles celebrates 50 years of bikes.
Reuben Krabbe    Jul 1, 2014
Chilcotins by Moonlight Chilcotins by Moonlight
We've seen how majestic the Chilcotins are in the day light, but this trip is a little different as it's shot at night. Rad pics from Reuben Krabbe inside.
flag Norco Bicycles    Jun 18, 2014
RAD Fest 2014 - Silver Star Resort RAD Fest 2014 - Silver Star Resort
Come be part of Norco Rider Appreciation Day at Silver Star Resort on July 5th.
Norco Bicycles    Jun 16, 2014
Team Norco International Preps for the World Cup C Team Norco International Preps for the World Cup Circuit
Get a glimpse into the training regime and lives of Team Norco International.
flag Canadian Enduro    Apr 28, 2014
Free Beer - Sign Up Now Free Beer - Sign Up Now
Time is ticking, register for free beer! The BC Enduro series and Norco are excited to kick things off.
flag Canadian Enduro    Feb 13, 2014
Get Ready to Enduro Race in BC Get Ready to Enduro Race in BC
Registration is now open for the BC and KR Enduro Series races - presented by Norco Bicycles.
Norco Bicycles    Feb 12, 2014
Team Norco International Expands Team Roster for 2 Team Norco International Expands Team Roster for 2014
There are now 4 DH racers on Team Norco International as they expand for 2014.
Norco Bicycles    Feb 4, 2014
Andrew Taylor on Norco Bikes for 2014 Andrew Taylor on Norco Bikes for 2014
Norco bikes has signed Andrew "AT" Taylor to their Privateer Athletes roster for 2014.
Mike Kazimer    Jan 27, 2014
Norco Sight Carbon 7.1 - Review Norco Sight Carbon 7.1 - Review
Norco's 140mm Sight gets the carbon treatment for 2014 - we put this svelte trail machine to the test.
flag Canadian Enduro    Dec 16, 2013
BC Enduro Series - Presented by Norco Bicycles BC Enduro Series - Presented by Norco Bicycles
We are excited to be part of the 2014 BC Enduro Series. Two series with $15,000 in cash prizes.
Tyler Maine    Oct 9, 2013
Video: MTB Video Analysis Leogang - Dirt Norco Video: MTB Video Analysis Leogang - Dirt Norco
Check out this interesting MTB video analysis from Leogang with the Dirt Norco team.
Mike Levy    Sep 20, 2013
Norco, Lezyne, and Hyper - Interbike 2013 Norco, Lezyne, and Hyper - Interbike 2013
The second to last day of Interbike 2013 sees us get up close and personal with:

• Norco's 160mm travel Range Carbon LE super bike
• A trick floor pump for shocks from Lezyne
• Hyper's production ready, 150mm travel all-mountain bike
Richard Cunningham    Aug 18, 2013
Best Bike at Norco: Sight LE Carbon Best Bike at Norco: Sight LE Carbon
Norco used Whistler Crankworx to debut its 2014 range and the 27.5-inch-wheel carbon fiber Sight LE stole the show.
Mike Levy    May 13, 2013
Norco Range Killer B-2 Review Norco Range Killer B-2 Review
Norco's 650B all-mountain rig is ready to take on whatever the trail dishes up.
Paul Snyder    May 1, 2013
Video: Norco Range Killer B Three Video: Norco Range Killer B Three
Lee Lau puts the Norco Range Killer B Three through its paces on North Shore trails Severed D, Pingu, Baden Powell and Bridle Path.
Mike Levy    Apr 20, 2013
Norco's Sight Carbon - Sea Otter 2013 Norco's Sight Carbon - Sea Otter 2013
We take a look at a new carbon fiber, 650B-wheeled trail bike from the crew at Norco.
Jan ridethemountain    Apr 1, 2013
Video: Norco Sight Killer Bee - Snow´s Not Killin Video: Norco Sight Killer Bee - Snow´s Not Killing Flow
Spring is trying really hard to show itself in Germany, but a little snow never hurt a good edit.
Norco Bicycles    Nov 19, 2012
Norco Bicycles Signs The Norco World Enduro Team Norco Bicycles Signs The Norco World Enduro Team
Four riders will be rocking the Norco banner on the Enduro circuit this year under the newly formed Norco World Enduro Team.
Riley Mcintosh    Oct 12, 2012
Norco VPS - The First Bike to Rule the Shore? Norco VPS - The First Bike to Rule the Shore?
Riley Mcintosh takes a look back at the origins of freeride with Peter Stace-Smith, Darren Butler, and Ken Maude. What made the Norco VPS and Vancouver's North Shore so special? Read on to find out.
Mike Levy    Aug 16, 2012
Norco Range Killer B - First Ride Norco Range Killer B - First Ride
Norco's 160mm travel Range Killer B - 1 is built around a new 650B wheel platform, but do the mid-sized wheels make sense for all-mountain?
Richard Cunningham    Jul 9, 2012
Norco Range 3 Review Norco Range 3 Review
The final test bike in Pinkbike’s five-bike, $3000, all-mountain series.
Brad Walton    Jun 20, 2012
Norco Aurum 2 Review Norco Aurum 2 Review
We test the $3550 Norco Aurum 2 to find out how their base model downhill bike fares in the real world.
Richard Cunningham    Apr 25, 2012
Norco Will Take 650b to Production - Range 650 Norco Will Take 650b to Production - Range 650
160-millimeter-travel shredder with mid-sized 650b wheels has impressed all who have ridden it.
Tyler Maine    Jan 12, 2012
2012 Norco Team Roll-Call 2012 Norco Team Roll-Call
Norco Bicycles has been rolling out big announcements for the past 2 weeks, now here is a look at their complete roster for 2012.
Ian Hylands    Jan 9, 2012
Mike Hopkins Signs With Norco Bicycles For 2012 Mike Hopkins Signs With Norco Bicycles For 2012
Freerider Mike Hopkins is the latest addition to the Norco family.
Karl Burkat    Jan 4, 2012
Jill Kintner and Bryn Atkinson join Norco Bikes Jill Kintner and Bryn Atkinson join Norco Bikes
Norco Bicycles Welcomes Jill Kintner and Bryn Atkinson to Norco World Team.
Richard Cunningham    Sep 22, 2011
Norco's Truax, Sight and Revolver - Interbike 2011 Norco's Truax, Sight and Revolver - Interbike 2011
Three 2012 bikes that define the BC experience from Norco.
Tyler Maine    Sep 21, 2011
2012 Norco Bikes 2012 Norco Bikes
First we unveiled the high end candy and now it is time to show the rest of each model from the Aurum, Truax, Range, Sight, and Revolver line ups.
Tyler Maine    Jul 19, 2011
Norco Bikes - 2012 Launch - Whistler, B.C. Norco Bikes - 2012 Launch - Whistler, B.C.
Today is the day that Norco Bikes is unveiling their complete 2012 line up to the media here in beautiful Whistler, B.C. and what better time then during the Kokanee Crankworx Festival. 2012 Norco Bikes inside!

*Attention all bikes featured are of the highest end models in each range and the pricing reflects that as does the parts spec.*
Mike Levy    Jun 20, 2011
Norco Shinobi 29'er Review Norco Shinobi 29'er Review
Norco's 29" wheeled Shinobi is a big wheeler with the heart of a B.C. inspired trailbike. Find out how it performed inside.
Mike Levy    Apr 17, 2011
Norco's 2012 Sight - Sea Otter Day 4 Norco's 2012 Sight - Sea Otter Day 4
Norco was showing off their 2012 Sight at Sea Otter, complete with 140mm of rear wheel travel and ISCG O5 chain guide tabs.
Norco Bicycles    Mar 2, 2011
Why Syntace 142mm is here to stay?! Why Syntace 142mm is here to stay?!
The cycling industry goes crazy for standards; headsets, forks, cranks etc. Some products stick while many fail, but there is one new product out there gaining momentum and may just change how we keep our wheels on the ground. This is the 142mm x 12mm Syntace system.
Mike Levy    Feb 11, 2011
Norco's Prototype DH Bike Explained On Video Norco's Prototype DH Bike Explained On Video
You may have seen some photos floating around here or there of Norco's new prototype DH rig, but inside we have one of the main men behind the design giving to give you the lowdown on video. Watch and learn!
Mike Levy    Jan 27, 2011
2012 Norco Truax 2012 Norco Truax
Norco has just uploaded photos of their new 2012 Truax, a burly and slack 7" travel freeride bike, to their Pinkbike account. Looks like things on the Shore are evolving!
Tyler Maine    Oct 20, 2010
17 Bicycles Stolen from Norco Storage Facility 17 Bicycles Stolen from Norco Storage Facility
Source: Norco Bikes

This past weekend Norco had their off-site storage facility broken into. The thieves in question went straight for the goods, stealing a selection of high-end Norco Downhill, Freeride and Haro BMX bicycles.

Read on,
Mike Levy    Sep 16, 2010
Norco 250 - Eurobike 2010 Norco 250 - Eurobike 2010
Norco has completely revamped their dirt and street orientated 250 for 2011 and the result is a sleeker and lighter package that looks to be ready for all sorts of trouble. Inside you can scope out all the pictures, as well as listen to audio from designer Jim Jamieson.

Read on...
Norco Bicycles    Aug 25, 2010
The Cycling Intellect - Dylan Korba's Hiatus The Cycling Intellect - Dylan Korba's Hiatus
Dylan Korba is a man of many bikes and many talents. We are all sad to see see him go, Good Luck Dylan!

Dylan Korba is a man of many bikes and a man of many talents. From DJ to BMX, Trials to Slopestyle, Dylan can hold his own on pretty much anything with two wheels. What many people don't realize about Dylan though, is that he has an intellectual side as well. Dylan is the proud owner of an Honors Degree in Economics from Simon Fraser University and is now on his way to Calgary to follow it up with a Masters.

More details inside,
Cory Hemminger    Aug 12, 2010
2011 Norco Range 1: A week on the trails 2011 Norco Range 1: A week on the trails
For the 2010 model year, Norco axed the popular Six from its lineup of mountain bikes, and that decision made perfect sense when one considered the bikes that Norco had in its catalog at the time. The Six overlapped with the 2010 Fluid LT, which was meant to be used as a rider's all-day and all-mountain ride, and with the 2010 Shore, which was intended to cover a rider's park / shuttle / freeride needs.

For 2011, BC-based Norco didn't simply reintroduce the Six; instead its designers developed the 2011 Range, which is a bike that retains the climbing capabilities of the Fluid LT (which it replaces) while stepping it up a notch (or three) when the bike is pointed downhill. I recently picked up a demo 2011 Norco Range 1 to ride for a week, and I immediately made plans to ride a bunch of local favourites while traveling later in the week to sample some of the fantastic alpine singletrack that British Columbia has to offer.

Detailed Range 1 impressions inside,
Tyler Maine    Jul 16, 2010
2011 Norco Range - An All Mountain Rider's Wet Dre 2011 Norco Range - An All Mountain Rider's Wet Dream
You ever get caught up in the style of riding that you most participate in and forget that there is a lot more out there? DH and DJ and SS styles of riding are so fun to watch and participate in, but when it comes down to it a bike company has to be super versatile and cover all genres of cycling, not just MTB in order to survive in today’s market. Norco is one of those brands that stands tall and has a bike for everyone and they deliver it at more than reasonable prices to make it that much more enjoyable to the consumer.

Our focus for the 2011 launch is on the all new Range line of bikes. More details, pictures and video inside,
Karl Burkat    Jul 14, 2010
2011 Norco Complete Lineup 2011 Norco Complete Lineup
Check out Norcos' complete range of mountain bikes for 2011. Full Specs and prices to come within the next day.

*Prices have been added to all pictures*

Over 30 studio shots inside!
Tyler Maine    Jul 12, 2010
2011 Norco Bikes Launch - Arrival Day 2011 Norco Bikes Launch - Arrival Day
Jordan and I loaded up the little truck and hit the road for the 2011 Norco Bikes Launch in North Vancouver, B.C. today. The clouds were threatening, but have burned off and it's looking like a great afternoon here. We've got 8 minutes before the urban ride leaves for a tour of Stanley Park, but we wanted to share some quick spy shots of the 250, the all new Range, the DH Race, the Team DH, the Vixa (with Paint) and a Prototype XC race bike.

Pics inside
,
Tyler Maine    Jul 12, 2010
2011 Norco Vixa Prototype - First Looks! 2011 Norco Vixa Prototype - First Looks!
Source: Dan Barham

The Vixa series is the Jaqueline of all trades when it comes to womens' mountain bikes. With 160mm of Norco's A.R.T. Advanced Ride Technology suspension and womens' specific frame geometry, the Vixa allows the ladies to take on big climbs with efficiency on the way up and attack the descent aggressively on the way down. Steep, technical singletrack descents, all mountain trails, enduro DH courses and all the climbing required to get there are all the reasons the Vixa is the only bike you'll see in womens' closets.

More details inside,
Norco Bicycles    May 23, 2010
Dylan Korba's New Norco Two50 Dylan Korba's New Norco Two50
Dylan Korba Stopped by Norco HQ to pick up his all new 2010 Norco Two50. While the rest of the team prefers the 4Hun, Dylan keeps it to his roots with the Steel Framed Two50. Built up with a custom Norco Factory Team Build, Dylan's ride looks Awesome!

Here is Dylan's Spec, What do you Think?
Tyler Maine    May 5, 2010
The 2010 Norco Factory Team The 2010 Norco Factory Team
Check out the 2010 Norco Factory team introductory video featuring, Ryan Leech, Jay Hoots, Dylan Korba, Darcy Turenne, Mislav Mironovic, Nick Geddes and Sam Dueck.

Video inside,
Tyler Maine    Apr 9, 2010
The Making of an Ad with Dylan Korba The Making of an Ad with Dylan Korba
You ever wonder what does into the making of a poster that you see or an ad? Norco just uploaded a great video about the making of an ad with Dylan Korba last year.

Check that video out inside,
Tyler Maine    Mar 18, 2010
2010 Norco Empire 5 SE Review 2010 Norco Empire 5 SE Review
Source: Reece Wallace

Norco has really stepped it up this year. They have introduced many new bikes that are absolutely killing it in the free ride and slope style scene, and the 2010 Norco Empire 5 SE is no exception. Norco has worked with their engineers, product designers, and team riders to create the ultimate bikes designed for performance when you need it most. But has this bike lived up to all the hype that Norco and everyone is giving it?

Read on to find out!
Tyler Maine    Feb 5, 2010
Nick Geddes - Norco Video Nick Geddes - Norco Video
Source: Norco

Norco just uploaded this nice little video about their junior XC, 4X, Dual and DH racer Nick Geddes. Nick's overall riding abilities landed him on the Factory Team last year. This video shows him doing a little bit of XC and DH.

Video inside,
Tyler Maine    Jan 19, 2010
The Green Goblin - 24" Street Trials Prototype The Green Goblin - 24" Street Trials Prototype
Dylan Korba and the Norco Bike Division have been busy working on a prototype 24" Street Trials bike. The aptly named Green Goblin is ready for a beating and will get one once Dylan gets his hands on it. Dustan took it out for a spin for us as we wanted to see it in action.

Pics and a few more details inside,
Tyler Maine    Nov 18, 2009
Sam Dueck Joins the 2010 Norco Factory Team Sam Dueck Joins the 2010 Norco Factory Team
Source: Norco Bikes

Norco Bikes is proud to announce the addition of Slopestyle rider Sam Dueck to the 2010 Norco Factory Team. Sam has come off a great season boasting fantastic results such as 5th at Crankworx Colorado and 2nd at Goat Style in Creston BC. For the 2010 competition season Sam will continue to compete at an elite level in premiere events on a 2010 Norco 4Hun and an Empire SE.
Mike Levy    Sep 22, 2009
Norco bikes - Interbike 2009 Norco bikes - Interbike 2009
Day One of Interbike's Outdoor Demo went off today at the notorious Bootleg Canyon venue. There was a load of excited riders, tons of bikes, and some cactus to round things out. While there is plenty to come, we are going to start things off with a closer look at a few interesting bikes from friends at Norco.

Inside we cover 7 new bikes for 2010 and video giving you the lowdown on each model.

Read on...
Jordan Holmes    Aug 19, 2009
2010 Norco Bikes - Hardtails and BMX 2010 Norco Bikes - Hardtails and BMX
We have taken a look at all the other genre's of bikes from Norco's 2010 product lineup, so now we will look at 3 bikes, from the Shore to the street. The 2010 Norco Sasquatch, 2010 Norco Two50, and the 2010 Norco Rev. One being a North Shore Hardtail designed for gnarly rock rides and big drops, the second being a hardtail designed around street riding and dirt jumps and the last being a completely rigid bike, designed for street thrashing and having fun.

Click here for info on the Sasquatch, the Two50, and the Rev BMX...
Jordan Holmes    Aug 18, 2009
2010 Norco Fluid 1 2010 Norco Fluid 1
The Fluid series makes up the majority of Norco's all mountain bikes. This series of bikes caters to everything from the base level of dual suspension XC bikes, right up to competition level of bikes, including full carbon frames. The bike in the Fluid series that we chose to look at was the Fluid 1.

The Fluid 1 bike caters to a large grouping of riders, so let's take a look...
Jordan Holmes    Jul 22, 2009
2010 Norco Shore 2 2010 Norco Shore 2
The Shore series is a flagship amongst the Norco bike line and has been serving riders for the better part of a decade. Based in the North Shore region of the world, where a lot of the aggressive, and abusive riding has been fathered, Norco has been doing research and development not only on the Shore terrain, but on the Shore as a bike that can tackle it all.

The Shore has gone through a number of phases, from a burly downhill bike designed for the most abusive, and technical trails this side of the water, to an All Mountain orientated "Shore" bike, designed for total domination on that terrain.

Norco has recently made some changes to the Shore, read here more...
Jordan Holmes    Jul 17, 2009
2010 Norco Womens bikes - freeride and all mountai 2010 Norco Womens bikes - freeride and all mountain.
Not to many companies have a separate line up of bikes specifically designed and spec'd for women, however, Norco has stepped into the realm of women specific bikes. This means not only are the components well thought out for a female rider, we're talking custom colors, geometries, and features that make the Vixa Freeride bike and the Phena All Mountain bike some very unique bikes.

Click here for info on the Vixa and Phena...
Jordan Holmes    Jul 17, 2009
2010 Norco Empire 5 SE 2010 Norco Empire 5 SE
After a couple days at the 2010 Norco Product launch in Vancouver BC, we had an opportunity to take an up close and personal look at the new bikes. The first bike of course was the Team DH, and second up to bat is the 2010 Norco Empire 5 SE.

Read on for more info on the newly revised slopestyle bike from Norco...
Tyler Maine    Jul 16, 2009
Urban ride with Norco Bikes Urban ride with Norco Bikes
Today was all about riding bikes at the 2010 Norco Bikes launch in Vancouver B.C. This morning all the media threw legs over various urban bikes (think commuters) and proceeded to follow team riders Ryan Leech, Dylan Korba, Ben Boyko and Darcy Turenne around the city's water front. The weather was amazing and the riding paths really showed us that it's easy to get around the city's core on a bike.

Check our video and pics inside,
Tyler Maine    Jul 15, 2009
Norco Team DH - 2010 Norco Team DH - 2010
We are here at the 2010 Norco Performance Bikes launch in Vancouver BC and it's going great. Today we got to see the whole line up of bikes and then head up to the North Shore for a famous Shore ride. What better bike to ride than the new 2010 Norco Team DH!

Learn more about the all new Norco Team DH inside!
Jordan Holmes    Jul 15, 2009
2010 Norco Bikes Launch - Shore Riding 2010 Norco Bikes Launch - Shore Riding
Day 2 at the 2010 Norco Product launch was day 1 of riding bikes. Around noon, after everyone had stuffed their faces with lunch, and learned all about the new 2010 bikes from Norco we headed over to Mount Seymour to shred some core trails. Some of the riders in our group had never been on what was known as the North Shore, so Norco escorted us on some more of the tame trails. Here's some photos, and a video on the ride.

Riding the shore with the Norco Team...
Tyler Maine    Jul 14, 2009
Norco 2010 Launch - We are here! Norco 2010 Launch - We are here!
Jordan and I rolled out of the Pinkbike.com World Head Quarters today and hit the highway at 95. Ok so that's as fast as the old truck goes, but it was sweet to see it get valet parked at our destination. We are at the 2010 Norco product launch in Vancouver B.C. and will be bringing you all the newest, latest and greatest from Norco Performance Bikes for next year.

Check out pics from our arrival and the Ryan Leech performance inside,
Tyler Maine    Jun 22, 2009
2009 Norco Team DH 2009 Norco Team DH
In the past if you wanted a top spec’d DH race bike you had to go out of your way to build it up with competitive parts that would help you win races. Quite a few companies were making nice complete bikes, but no one was making a no holds barred, spec’d to the max “stock” bike. This meant that you would have to buy the bike that was closest to what you wanted or go buy the frame of your choice and build it up from there. The process of spec’ing your DH race bike is the most costly thing you can do when getting ready for the season. What if you could buy a whole bike that was fully race ready and no spec had been over looked? Just drop the cash, roll out and pin it!

This is where the new Norco Team DH comes into its own. Learn more about this WC DH Spec’d race machine inside…
Mike    May 20, 2009
Safety Recall: Norco Bicycle Frames.  Please read! Safety Recall: Norco Bicycle Frames. Please read!
Source: Norco Bikes

Norco Bikes has issued a safety recall for a number of their down hill and free ride mountain bike frames from 2007-2009, due to a cracking issue at the headtube. Read on to see if your Norco bike is affected, and what to do about it.
Brad Walton    May 5, 2009
Norco Shore Two 2009 - Full review Norco Shore Two 2009 - Full review
The Norco Shore series of freeride bikes are built to handle the punishing terrain of Vancouver's infamously technical North Shore, including meaty rock hucks, mind-puzzling stunts, and big boy jumps. These bikes are designed with abuse in mind and after several months of heavy usage, the hearty component spec shows little sign of fatigue. The Shore's compact size feels comfortable and balanced in the air and handles pretty well when the going gets fast. Although it's not claimed to be a great pedaller, some adjustment could get this bike up to being somewhat of a contender for the "one bike", depending largely on the needs of the Shore-style rider.

Complete review and pics inside:
Brad Walton    Feb 11, 2009
2009 Norco Shore 2 Preview 2009 Norco Shore 2 Preview
2009 Norco Shore Two Product Preview: specs & photos by Brad Walton

'09 has already been a fantastic riding season here in Washington with our unusually dry and warm-ish winter (post flooding). The December snow storms still have remnants on the upper trails, but for the most part riding has been occupying most of my time as usual. To make things even better, I've got a great spring test bike courtesy of Norco Bikes . Before I hit the trails with this new steed, I hit up the studio to show you some product highlights of the 2009 Norco Shore Two.
Tyler Maine    Jan 31, 2009
Pinkbike.com's 10th Anniversary Contest - Week 1 Pinkbike.com's 10th Anniversary Contest - Week 1
Wow is it already 10 years?! Seems like yesterday that Pinkbike.com was simply a message board for local riders to post where to meet for the next ride and to share their riding stories from the last great adventure. We are celebrating our 10 year anniversary by giving away amazing prizes in the next 50 weeks!

Check out our first big prize give away inside:
Tyler Maine    Dec 19, 2008
Blue River B.C. with Kobra and Hoots Blue River B.C. with Kobra and Hoots
Source: Dylan Korba

This summer has seemed like a never ending bike trip. As soon as I am done one thing, it is on to the next. Fortunately the next thing up was a Mace gear photo shoot in a place called Blue River B.C. Granted, Blue River is not the biggest town in the world, but from what I was hearing there has been some awesome activity on trail building and I was pretty pumped to go see what had been going down.

Pics and video inside!
Derek Smith    Oct 15, 2008
2008 Norco Six 1 - Long Term Review 2008 Norco Six 1 - Long Term Review
As one of the larger bike manufacturers, Norco continues to improve and add to it's ever growing line-up of bikes. Throughout the years, they have made leaps and bounds, improving and introducing new ideas to the mountain bike industry. One thing that hasn't changed is their outstanding commitment and drive, to deliver top quality bikes to happy customers. When I was approached with the opportunity to ride the Six, I didn't even stop for a second to think twice about it. It had been some time since I had saddled up on a Norco, but I was eager to find out what the research and development team had been up to in their lab-the North Shore mountains.

Pics and riding video inside:
Mike Levy    Oct 13, 2008
Interbike 2008 - 2009 Norco Team DH 37.5 lbs out o Interbike 2008 - 2009 Norco Team DH 37.5 lbs out of the box!
Norco has rocked the boat with this one! Their completely new 2009 Team DH has been overhauled, redone, retooled, and put on a diet. With a flashy look all its own and a class leading weight, the new Norco race bike deserves a little more attention.

Watch the HD video and learn more about the new go-fast bike from Norco!







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