Video: Trek Factory Racing Wraps Up the 2023 XC Season

 Imagine you're in charge of getting content on the front page on a regular basis so that readers have something new to check out and of course generate clicks (because unlike @pinkbert, @pinkbike is a business). You have nothing authentic on hand but quite fortuitously you come across a season wrap-up video from one of the big teams on the circuit with some of the best-known (and most-liked) riders. I know what I would do in such a situation. Would you?

 @mi-bike: yeah the thing about having authentic shit on hand is you have to create it. No one was shoved into a corner and forced to post an ad or so devoid of thought they could not write something so idk why were acting like it. "Imagine you have nothing authentic on hand" what kind of purgatory imaginary nightmare zombie land do you live in lol.

Anywho, you could have a writer write, bake the ads in and everyone's happy. Good content, ad revenue and a lil good publicity for companies that still design race bikes that drop chains too often.

Or you could tell the writer to f*ck off and skip the whole "authentic bullshit" where the ROI doesn't exactly scream yacht # 2 and 3rd vacation home, tell the consumers to f*ck off too. Just post the ad by itself. And call it a day. That way, writers can get f*cked, hopefully laid off, consumers can get f*cked as well (but thanks for the fails content that Outside just spits back out at us in the form of a Giant ad) trek better have my money. And its all good in the hood because Pinkbike is a business and Pinkbert is not so this is acceptable and good!