The landing beacon store.

 @micahaalders3: Haha

 not sure if it is actually this one but I have a Norrøna lyngen driflex3 Jacket from last year which is exactly this colour and given the photo is in Norway it could well be that! Sweet jacket, love how it has the vent zips all the way down to the cuffs, perfect for undoing while riding bikes, unlike the daft armpit zips you usually get!

 @anyexcusetoride: It's actually a swedish brand called Houdini Sportswear, since photographer and riders are swedes . Well planned and eco friendly softgoods. Really amazing! www.houdinisportswear.com/se

 @emrikjanssonphotography: Nice gear! Thanks for the link!