Jonzo1

This is great marketing. I had never heard of this company until I saw this article.

Saint

Shimano has done something interesting in the bike industry by not enforcing a MAP policy and basically choosing to exit the LBS. Meanwhile Sram has enforced a MAP policy and has won favor with most local bike shops in the last 5 years. If I am remembering what my SRAM rep told me on his last vist, in 2016 Sram sold 30,000 Eagle gruppos. In 2017 Sram sold 300,000 gruppos. In 2018 they are blowing 2017 numbers out of the water. My guess is that Shimano is finally starting to feel the impact of lost sales because shops no longer support their product and lets face it, the Shimano 11 speed drivetrain is a dinosaur. Shimano recently rolled out the 12 speed XTR gruppo and soon more mildly priced XT and SLX will follow. This new system will require a new Shimano driver ad I am sure Shimano wants back in the drive train game. Eliminating ties with CRC could be a first step towards MAP policy enforcement as they are trying to regain favor with the bike shops. I would also not be surprised to see a MAP policy enforced with companies such as Jenson in the near future. We'll see what happens.