MojoMaujer

@WAKIdesigns: so if it is not a coincidence that reviews and ads come up at the same time, is it also not a coincidence that product review tend to highlight the pros and overlook the cons?

@Spacewolf: Thanks for the unbiased review. I see a big Fox ad over PB page right now. And the review is all milk and honey. Make me wonder about this coincidence.

I blame Formula for the mediocre reviews their brakes get from the american media. First start investing some money in advertising. Then send your mechanics to set up the brake of the reviewer. Have technicians going to your dealers to train them on brake set up. These need to be set up correctly in order to work. And it takes more than "I bleed my shimano". You need advanced skills. Which many guys working in a shop do not have. Most people overlook something that should be pretty obvious. RACE. 90% of Formula are race brakes. Not for the average rider. Do you weigh less then 180 pounds? Do you understand how to work on brakes beyond the instructions? Do you need to save 300 grams on a brake system? Do you maintain your bike every ride? Do you ride fast enough and have the skills for these brakes to work as intended? This is like sending a formula 1 car to a luxury car magazine and being surprised the reviewer can't even start the car.

What about "some users are reporting the Turbine dropper getting stuck, is your getting stuck as well?" Oops. No more RF ads.

Really? No one is forcing to hand you over the money? Maybe I'm uk but I doubt it. In the us, for every 50k a person makes - before tax - 4K of taxes go to finance private corporations. Capitalism is one thing. Companies telling lies and fake claims in your face is another. You don't need to buy their stuff. They Already get money from you.

Total bs. Keep sending people to SRAM, journalist. Guess formula needs to start buying some ads and take you on week long "tech camps" like someone else does?

Thanks for putting things straight. It does not change my point. They refreshed an old idea. Where is the innovation? They could not get it to work right. By all accounts. Until they purchased another company that had it right. Then, they could not "innovate" the product, and when they did–it had issues. It may appear products are launched before they are ready? Campagnolo still has to come out with disk brakes, and when they do, you bet they work.... However Sram is a genius business. 1x11 = 5x components wear, -xx the performance, xx bugs and compatibility issues. The new 1x12 is justified as "you can run a larger chainring" but no mention most 1x specific bikes have a 34 max ring capacity? They are good, actually great business. They have the press on the palm of the hand. They know how to sell. Make product appear desirable and hot. Great for the bike industry–In the short term IMO–Great for consumers?

If you talk about history, you may want to have a more wide knowledge. Rather than an biased article or wikipedia. Besides the fact that rotating shifters have been around since the 50's – at least – sram grip shift were a disposable product. they did not hold in place. There was a german or french brand that made a similar system. Which worked good, no slip, stay in place, did not fall apart. I tried both. Night and day. Sram bought the company and I assume used their technology for the shifter. I think they also had the rear derailer. It is easy to rewrite history missing a couple of details. Sram came out with a product called grip shift. Yes. Was it something new? No. Did it work well? By all accounts no. Did they buy another company to take their technology. Yes. They are definitely a smart business, but they claim 1milion times more credit. They are just another micro shift. With 100 times more money. Enough money, they can claim whatever they want and have the media go along.

People replies to my comments are the reason why I dont like sram. And do not trust them. These kind of companies focus is to make money. At any cost. They subduly re-write history to suit their needs. They make false claims. Their "innovations" and "creativness" comes from people that are not cyclist. It comes from people that today are selling bike parts, tomorrow will sell sneakers, and yesterday was selling purfume. To the avid bb7 comment: yes they are great brakes. That is why sram bought avid. In mid 2000. Because avid was a great brake maker. 5 years after sram purchase, Avid brakes are considered garbage by most. Why? Same with all the other stuff you wiki about sram. Read between the lines. And sometimes, facts, are completely omitted. Ie sram did not come up with gripshift. They bought the german company who made gripshift. And they made it so cheap that never took off.