I live my life a quarter mile at a time

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adanac14 mattbeer's article
Jun 6, 2023 at 21:58
Jun 6, 2023
First Look: 2024 Giant Glory Downhill Race Bike
I want to drive this bike down the street in an El Camino with a hot rod flaming paint job.
adanac14 commencal-bikes-skis's article
Jun 6, 2023 at 21:56
Jun 6, 2023
Video: The Story of Brett Rheeder's 2022 Red Bull Rampage
@singletrackjamaica: I'd say that's the standard for most other brands for sure. Maybe Commencal is doing it for real too though, It's possible. But just a quick stroll down some of their past video projects to double-check I'm not misremembering, I see artists such as Black Sabbath, Nina Simone, Talib Kweli/ Kanye West, Radiohead being used pretty casually. In fact, just checking back on the one I remembered using Radiohead, I see Youtube has removed it for violating terms of use. Anyways, maybe it's all licensed, but I bet each of these examples would cost at least $10k+ to be a part of something branded. Which, let's be honest, every single thing Commencal is posting is ultimately meant to sell a bike. No disrespect to the filmmakers, there's been a lot of cool videos along the way. More of a "uh oh" for the marketing bosses who use music artists' work as part of ad campaigns if this is actually what's going on.
adanac14 outsideonline's article
Jun 6, 2023 at 16:54
Jun 6, 2023
adanac14 mmatthews's article
Jun 6, 2023 at 16:48
Jun 6, 2023
Video: Epic Landscapes in The Rise of Iceland’s MTB Scene
Really interesting take on a country's MTB scene.
adanac14 velosolutionsglobal's article
Jun 6, 2023 at 16:45
Jun 6, 2023
Video: Black Gold with Niels Bensink
My heart rate hits 200 bpm thinking about doing more than a single, awkward lap of a pump-track.
adanac14 NOBLwheels's article
Jun 6, 2023 at 16:42
Jun 6, 2023
Video: An Ode to Spring Riding with Lief Rodgers
I wish the dirt still had that moisture in it right now. Dreamy.
adanac14 alicialeggett's article
Jun 6, 2023 at 16:40
Jun 6, 2023
Review: My First Year with the 5-Bike 1Up Recon Rack
In a somewhat small industry, it's an unfortunate coincidence to have two companies basically named the same thing as far as quick brand association. I know I was first combing One Up Components website for any mention of bike racks when I first heard some solid word-of-mouth props about this rack, and was properly confused :)
adanac14 commencal-bikes-skis's article
Jun 6, 2023 at 16:34
Jun 6, 2023
Video: The Story of Brett Rheeder's 2022 Red Bull Rampage
I don't think it's going too far out on a limb to guess Commencal has been miraculously dodging a huge lawsuit from major record labels by using whatever music they want in their company's ads or branded film stuff for the past... forever. Pretty insane professional practise in 2023. But that aside, White Stripes is rad and this video was really well done.
adanac14 OneUpComponents's article
Jun 6, 2023 at 16:26
Jun 6, 2023
Video: OneUp Raises $44,000 & Completes New Trail in 'Airplane Mode'
Nice addition to the Squamish network. Nice work everyone!
adanac14 ifhtfilms's article
Jun 6, 2023 at 16:25
Jun 6, 2023
Video: Whistler Opening Weekend 2023 with Mahalo My Dude
Love it- also get ready for August dust in early June!
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