Check out the 2010 Norco Factory team introductory video featuring, Ryan Leech, Jay Hoots, Dylan Korba, Darcy Turenne, Mislav Mironovic, Nick Geddes and Sam Dueck.
Not everyone is in this video, I checked their site and other XC racers are listed too. I will guess that it is based on footage that they have on hand.
oh and his dreds make him tha masta o' rasta:P