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laurenjenkins pinkbikeaudience's article
Jun 21, 2017 at 3:46
Jun 21, 2017
laurenjenkins pinkbikeaudience's article
Jun 15, 2017 at 8:22
Jun 15, 2017
Replay: Dual Speed and Style, Crankworx Les Gets 2017
Live in this post and it will also be live on the homepage.
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 7:30
Jun 1, 2017
Juliana Strega – First Ride
@newtoDH: Thank you, you'd almost think people missed where I wrote: "There's no denying that the Strega is the Nomad but branded for women, neither Santa Cruz nor Juliana are trying to shy from that fact..." That's not even what Juliana are trying to achieve with the Strega, it's about giving women options and like you said, changing things like the saddle, suspension tune etc. Marketing and attitude has a big part to play in Juliana, that's kind of the point for Santa Cruz they are trying to attract more people to the brand by trying different things they've given the Strega the lead in this launch and have been able to get more creative with the project. Yes, it is the same bike, but the way in which it's marketed ensures it reaches a wider target audience, in their words: "there’s the way you communicate about that product and that’s where things really go different and I think that’s where the people will question if it’s the right thing to do, but it is the right thing to do because if you just kept things economically sensed you’d just have Josh Bryceland riding it and you’d just be communicating to 90% of your audience and that’s all you’d ever do." I hope that kind of clarifies things a little more, I know on the surface it doesn't make sense, but when you go a little deeper you see why they do what they do, women want to ride the same as men (in most cases) but then there are both men and women alike who can't get the right size, they may need a smaller frame for example, and arguably you'll often change things like saddle, bar and stem etc, but buying something that's good to go that has an equal spec to a unisex bike is always a nice option.
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 3:56
Jun 1, 2017
Juliana Strega – First Ride
@nico2001: I hope you mean 'your' as in the Santa Cruz and Juliana crew plus riders and not just me? haha. The trails were fantastic it's so beautiful there. We had Ady and Jo from Riviera bike to guide us and I'll definitely be coming back. You live in a very beautiful part of the world!
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 2:47
Jun 1, 2017
Juliana Strega – First Ride
It was one of the trails where it doesn't dawn on you until you get to the bottom what you've just ridden down. I wish I'd had my GoPro, it would have been worth it for the commentary alone.
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 2:45
Jun 1, 2017
Juliana Strega – First Ride
Hells yeah, why not! You could even ride it just as Juliana, it may be a women's brand, but there's no rule book. We're all just riding bikes at the end of the day.
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 1:59
Jun 1, 2017
Juliana Strega – First Ride
@Boardlife69: That's a whole other topic right there. What I would say is if you like the Juliana ride the Juliana, if you like the Nomad go for it, if it works for you, it works, at the end of the day women's specific or anything specific aside if you find a bike that you like, men's, women's, unisex or otherwise we're all out there doing the same thing and it's great to see the industry take note and allow women to have the option, initiatives like this aren't for everyone, the bike isn't for everyone, but it's always good to have choice. I'm going to get less kumbaya on you all now and get back to work...
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 0:42
Jun 1, 2017
Juliana Strega – First Ride
No pun intended, but yeah, it's wicked! Was surprised to see this choice, but it's refreshing and really looks so good in matte.
laurenjenkins laurenjenkins's article
Jun 1, 2017 at 0:22
Jun 1, 2017
Juliana Strega – First Ride
Please, be my guest :) You even get a little history lesson, you know, if that's your thing!
Added 1 photo to Blog-Uploads
May 3, 2017 at 6:56
May 3, 2017
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