CONTINUITY ERROR! At 59 seconds he has his helmet undone! In all other shots it's done up. That has just ruined the vision that this was not staged in anyway. My day is ruined!
Got to love how these massive car companies try and associate themselves with "green" sports all the time. I am not not sure what a car company has to do with mountain bikes anyway apart from advertising. Martyn Ashton is a legend regardless.
I pretty sure the bikes Mercedes and Porsche bikes are made by other companies with a sticker whacked on them, or, say, a 'Ferrari' edition like Colnago. I think AMP Research did a BMW or Mercedes bike once. Memory getting hazy.
Car manufactures have associated themselves with bike industry for sometime now. VW made the Jetta Trek and Volvo had something as well. I believe Subaru also aligns its marketing around the bike industry? Not sure why people get in a tizzy when a big sponsor comes around. I don't think it will ever become as mainstream as skateboarding or snowboarding. Its a very expensive sport and requires certain elements not accessible to the masses. There is no need to panic....unless you see a Fox 40 at Wal-Mart for $99.99.
signs you're a true biker = you can see yourself riding in or at your place of of work.
for me, l used to work at a restaurant that was located at this place called Fair Oaks Mall --- lt's a pretty big, two story mall with something like 200 stores. many a time l wished l had the guts to rip through the mall with my bike and ride inside the mall. l bet it would be super cool.
ya my video wouldn't be anywhere as cool as his. Its would probably end at the front desk when they called security on me haha, assuming I didn't face plant out of the van lol
Seeing this Video reminded me of the days I use to work for a huge automotive safety comp (Autoliv). So restrictive they were. I didn't like the atmosphere there,people, almost everything and from this clip I think things are the same in all multinational company.In my mind auto industry and bikes are like so many miles apart, - target,money,people,mentality. Or at least I like to think it is so. Anyway he looked like he had lots of fun.
Whether you like it or not, the bottom line is always money regardless of which industry you are talking about. Whether its the guys who run smaller companies (I'm thinking NS/DMR/Identiti etc), those in charge at the big bike companies (Trek/Specialized/GT) or those at the big car companies, it will boil down to the exact same things that give them sleepless nights....
Needs to get VOD! I saw this the day it was uploaded to youtube and it has to be one of my favorite videos there is. Martyn is a really inspirational rider and the Animal Bike Tour is what really opened my eyes and got me into riding. Martyn you are a LEGEND!!!
Robin is also great with a camera and has some very creative ideas.
I always find it cool when corporate types are willing to be a little funny, and play along with such gags. Good job MB. I would drive your stuff if I could afford it. lol
drop
or else we call it DH
for me, l used to work at a restaurant that was located at this place called Fair Oaks Mall --- lt's a pretty big, two story mall with something like 200 stores. many a time l wished l had the guts to rip through the mall with my bike and ride inside the mall. l bet it would be super cool.
I didn't like the atmosphere there,people, almost everything and from this clip I think things are the same in all multinational company.In my mind auto industry and bikes are like so many miles apart, - target,money,people,mentality. Or at least I like to think it is so.
Anyway he looked like he had lots of fun.
www.youtube.com/watch?v=Q-89to2q4gg
Robin is also great with a camera and has some very creative ideas.
sick drop to flat
that would be sick to set something up like that with our team sponsor (Old Dominion Brewing Company)
SUPER NIFFTY!!!