Anodization is coming back and it's not all purple!
Back in the days of spandex and skin suits anodization was the thing, but it was slowly fazed out just like the other two items. Recently we have been seeing more and more anodization coming back into the market, and it's actually refreshing to see, especially as it's not all purple! Companies are mixing it up with some crazy colors, and some neat designs, while still providing a shout out to those days that only some of us remember. Race Face recently launched their anodized lineup in a plethora of colors, 7 to be exact, and all of them are separately unique looking.
Read on for more info on the Atlas Freeride Bars...Race Face recently launched their new
Atlas Freeride handlebar, and it's a step in the right direction. There seems to be a trend for bright colors, and wide bars going around the industry. I see a lot of riders nowadays rocking 30" bars, with custom helmet colors, and overly decalled bikes. Race Face has recently combined the two 'fads' into one swanky new handlebar. Pinkbike, I give you the Race Face Atlas Freeride bar.
Race Face claims the Atlas Freeride bar is designed with a mind set driven towards gravity. This means low rise, wide width, and light. The Atlas Freeride bar is a half inch riser bar, that measures a whopping
785mm wide, or 31 inches! The Atlas Freeride Bar has been manufactured out of Air Alloy material, that features an internal taper that not only increases strength, but keeps the overall weight down.
The Atlas Freeride bar is a half inch rise bar, so it keeps the stack height as low as possible. Race Face has designed and manufactured the Atlas Freeride bar around a 9 degree rearward sweep, and 4 degrees upward. Race Face has also done some good graphic work with their topographical map decal. This decal is totally one of a kind, and showcases one of the North Shore's more known riding areas on Mount Fromme.
The Atlas Freeride carries a Canadian MSRP price of $105, which is in the same price point as most other aftermarket bars. It's offered in 7 different color schemes, Agent Orange (Shown), Nurple Purple, Rum Red (Shown), Tooth Blue, Tom Green, Gold Member, and Bad Ass Black.
On the Scale
You should be able to get ahold of Race Face through your local shop, but if not you can
find a dealer here.
What did get a somewhat out of fashion for a while were all the gay purple, blue and pink dyed parts. I guess now we can go back to laughing at the 14 year olds sporting those again.
Thats the "MSRP" cost, and sorry man, but thats how much high performance bars run around here. Compare them to Chromag, same cost.
sabrina jonnier wouldn't know if her bar was made out of brass plumbing pipe.
Which is another way of saying 'all the bike gear companies are afraid of the global recession so instead of introducing real innovations, they are just doing simple color changes'.
viva la BS!
$105 too FTW!
A couple of years back I got a 30.8mm 3 inch rise bar for my bike direct from a factory. It's just as good as any of the other brands (that factory makes for tons of mainstream companies) and it's stiff as hell. They gave it to me for free, but he told me that if I wanted a second one (which I might do this summer for my other bike), I could drop by the factory and get one for $3 US. It's not particularly light, but...
$105 bucks? hrmph. Realistically, I can see these things going for 30-40 bucks with decent profit margins all around and covering real costs such as warranties, marketing and shipping... $105 is just greedy.
*shrug*
but i already bought Chromags Bar
they've never listened to their employees (who actually do ride bikes) and only produce what is the most obvious fad which used to be shit carbon cranks while they should have been making quality freeride products, and the newest fad is wide colourful bars.
sound about right to anybody who knows what the hells up?
by the way. purple bars look f*cking gay
Just wish they were in blue
Think again.
i thought so
plus the difference is like 20 or 30 grams.