Video: Kona Introduces All New Process 24 in 'Shreducation' With Aggy & 8-Year-Old Max
PRESS RELEASE: Kona Bikes
When it came time to shoot a video for the all-new Process 24 kids' bike, we wasted no time in getting in touch with Graham Agassiz. Aggy is a big kid at heart and remembers what it was like to be a grom in Kamloops. Enter Max McCormac, an 8-year-old shredder we found ripping up the Squamish trail scene. We figured Max could help Aggy refine some of his skills and sent him to Kamloops for a proper Shreducation. With Aggy aboard his Process 165 and Max rocking the new Process 24, there's no terrain these two can't handle together.
 | My early heroes were guys like Matt Hunter, Ian Duncan, Matt Brooks, Steve T, and Kyle Proznick- just all the local pros that were living in Kamloops, and I was so lucky to have them take me under their wing and take me riding all the time. It was really a dream come true for me each and every day. I remember the first time meeting Matt Hunter. It was when the bike park was first built which was right below my parent's house! We were riding the jumps together and he asked me to go ride Harper with him. I was shocked and I had to radio home to ask my mom if I could go!. This was before cell phones. She said yes thankfully, and then there I was in the front seat of infamous Ford Ranger with Matt Hunter heading up to Harper, which I had also never ridden before and I was on a hardtail! It turned out to be an amazing day. My mom just had to embarrass me by getting my Matt Hunter poster out for him to sign for me! |
| I think it's awesome that there are so many rad up and coming kid riders out there, especially with the way bikes are progressing these days. I think most of us would agree that we wish we had bikes like these when we were kids! I want to show kids like Max that if they put in the time and the work that then they, too, can follow their dreams and make riding a bike a career, or whatever it is they choose to do. I like to think that I'm a pretty good example of someone who followed their dreams. I was always told I couldn't do it. It was a pretty good feeling showing everyone who said I couldn't that could! |
Remember that feeling of finally understanding how good a proper mountain bike felt? With the Process 24, that feeling can come at a super young age. We've designed the Process 24 with similar geometric characteristics to our full-size bikes in order to make it incredibly fun on the trails. 100mm of front and rear suspension is custom tuned for lighter riders. Powered by a Shimano Deore 1x drivetrain, the Process 24 is ready to get rowdy!
| My favorite part about shooting this project was knowing that I was that kid not too long ago, and I know just how much that experience would have meant for me. I love coaching and working with younger kids because I feel I can relate super well with them. I like helping them take that next leap forward but also not letting them get "excite bike" and get too carried away. It was cool to see how Max reacted with the camera crew filming us. His confidence was impressive! I learned from Max that no matter what age or skill level you are, that feeling you get from riding something new and exciting for the first time will never change. It will always be that same rush of adrenaline that puts the biggest smile on your face. |
Looking to buy the Process 24 for your little ripper?
Visit your local dealer today or check konaworld.com for purchasing options in your area.
At Kona we're all about the freedom and empowerment of the bicycle. We have been since 1988. We still have the same founding owners. We're still populated by a staff of keen, active, impassioned cyclists. We're not big, nor are we that small. Just a dedicated group of cyclists making bicycles for people who love bikes-no matter if that love is new or long established.
MENTIONS: @konaworld
Author Info:
Must Read This Week
Sign Up for the Pinkbike Newsletter - All the Biggest, Most Interesting Stories in your Inbox
PB Newsletter Signup
Fun vid boys (but maybe have a sound guy mix your VO next time haha)
- Kona Honzo 24 $775 US
Nothing except a $1200 hole
- Kona Process 24 $1999 US
There's a big stretch to be made in the lineup for kids' FS bikes - and not to blame Kona specifically, this happens everywhere.
Also a challenge for those kids who are bigger than Max, but not as big as Aggy. A reasonably equipped, reasonably priced small FS 26er would sell like hotcakes I think. That's why anything XS or S on pinkbike buy/sell seems to be gobbled up instantly.
However, probably not available in America.
And riding with kids is ridiculously fun - this vid captures that very nicely.
www.pinkbike.com/photo/14247707
My son's Norco B-Line wasn't the lightest bike at the park, but he loved it. Legit Shimano discs, Sram derailleur...Dirt Jumper fork. It was solid.
Gary Fischer Pre-Caliber with God-knows-what SR-Suntour on that front end hahaha
www.pinkbike.com/photo/7558624
www.pinkbike.com/photo/7558628
www.pinkbike.com/photo/7558622
Aggy: Hey Max. Would you want to go ride...?
Max: ... Ehhh... I guess I've got time.
You don't really need to buy specific junior bikes, just look around for S or even XS size frames and you will be amazed with what you can do. ;-)
Either bike manufacturers should focus super light carbon mountain bikes for kids (sub 15lbs) or just add an electric drive train (e8000 or CX).
I don’t see anyone here advocating 81lb bikes...
I think this video idea would make a great series...
I am nearby, young, and can shred...