Goldie5

Stoked for Yoann - seems to be a match made in heaven!

Legend. Seriously unbelievable his body was able to do all of that and still compete at the level he did. That is mental fortitude.

Unreal. What an absolute legend. So inspiring to see what heart and persistence can do. Keep at it, Matt!!! With that kind of attitude and work ethic, you'll do whatever you want, on bikes or otherwise.

@stiingya: We've got it good as mountain bikers compared to other sports blowing up, especially surfing for those of us on coasts. I also surf and trust me, a crowded line up is A LOT worse than a crowded trail network. Perspective :)

Good things grow. It's the way of the world. You could go back to "aggressive inline skating" if you want to be in a niche sport without large company attention and investment ;)

The comments here make me laugh and cringe at the same time. To the Pinkbike Editors: it is clear that the masses need some education on how the media business works and how the content sausage is made. I think it would be a great service if you wrote about it, and it would save you some heartache from the vapid whining. To the Masses: share your opinion, but also stick to what you know. I am 100% sure that 99% of you have no clue what you're talking about when it comes to the media world. But that's ok, you're entitled to your opinions and you like free stuff. Understood. Here's my opinion (informed by my profession at the intersection of technology/media/entertainment): This is good for our sport. Why? It's simple -- Discovery is a content company. That's what they do, and it's what they're good at. They will invest, and they will work to make mountain biking a money maker for them which in turn will give us as fans excellent coverage. Red Bull on the other hand sells sugar water, and Red Bull Media House is an extremely well funded marketing arm masquerading as a content company. I've been underwhelmed by Red Bull's live production quality. Love their films, don't like their live event coverage. Free is great, sure, but show me another sport with fantastic coverage and production value that is free. You get what you pay for, always, and there is no free lunch. Finally, to those commenting to the effect of "ughh, it's always just about money" .... well, yeah. 1) Grow up. 2) It's a professional sport we're talking about. More money flowing into the sport is good for everyone, including the riders and ultimately us as fans.