RockShox DIY Contest - A Look back

We've received over 500 designs for the RockShox DIY Contest! With 2 weeks left, it's gonna be pretty tight for the $12,000+ in cash and prizing. Not sure what this contest is about? Details here.

But now, for inspirations sake, let's take a look at the past artists tasked with creating the previous RockShox Totem fork sticker packs:


As a sculptor, toy designer, animator and graphic artist, Michael Salter describes himself only as an “obsessive observer” of our dense media culture. Michael’s attempts to deal with the veritable avalanche of content thrown at us from corporations and media outlets have resulted in an internationally recognized body of work shown in galleries from Brussels to New York, L.A. to London, Amsterdam to Chicago. His massive Styrobots, the largest being 22ft tall, loom over even the largest exhibit spaces. Michael is also an associate professor of digital art/new media at the University of Oregon where he encourages his students to “look closely at visual culture, dissect it, test it, soak it in, magnify it, dress it up and poke fun at it.” @semantography

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Welsh artist, Pete Fowler, and his ever-expanding “Kingdom of Monsterism” represent an incredible variety of work, from drawings and paintings to animations, sculpture and music. Pete has been influenced by everything from Japanese art, folklore and myths to psychedelia and “super nature” on his way to creating a world where “banjos are played by horned owls and synths tweaked by mutant horses.” While best known for his work for the band Super Furry Animals, spanning a decade of album covers from 1997-2007, Pete never seems to tire of art-making and experimenting. You can follow Pete and his constantly shifting obsessions @themonsterist.

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Graphic designer and installation artist, Cody Hudson, has translated his unique graphic style into any number of ventures. His artwork has been exhibited throughout the US, Europe and Japan including the MCA (Chicago), New Image Art (LA), Rock Gallery (Tokyo), and The Lazy Dog (Paris). His design firm, Struggle Inc. has seen anything but — working for clients like Nike SB, Burton, VW and Virgin — all resulting in Cody’s uniquely clean and iconic approach. Recently, Cody has even ventured into the world of rustic American cuisine with his new Michelin-starred restaurant, Longman and Eagle, in Chicago’s burgeoning Logan Square neighborhood, described by Cody as “The sort of place where a man can get a shot with breakfast.” @Struggle_Inc

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LA-based, Canadian-born Geoff McFetridge tends to ignore the line between his commercial and personal work. He’s created award winning graphics since he was a student, garnering praise from the likes of I.D. Magazine and Art Directors Club, and continues to work with companies like Nike, Burton, Pepsi and Patagonia. His graphics are “Full of hands and teeth, objects and animals, hands and heads,” resulting in an aesthetic that’s both well-resolved and abstract. His work has been exhibited in Los Angeles, Berlin, Paris, London, the Netherlands and Japan. He’s started numerous companies, including Solitary Arts (a skateboard company), Pottok (where he prints wallpaper and fabrics) and Champion Studio, which recently created the entire graphic and typography package for Spike Jonze’s film, Where the Wild Things Are.

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For full interviews with each designer, check out this snazy pdf outlining the contest.

Inspired to enter? Get your designs in before September 1st for a chance to win one of 10 RockShox Totem Forks!