CRC Planning to Cut Jobs in Northern Ireland

Oct 27, 2016 at 6:18
by Pinkbike Staff  
Online bike retailer, WiggleCRC, is planning to cut about 300 jobs in Northern Ireland. The company was formed when Wiggle took over Doagh-based Chain Reaction Cycles earlier this year.

The company says it intends to concentrate the majority of its warehouse facilities in Wolverhampton in England. Some 152 staff and 161 agency roles are under threat in Northern Ireland as a result.

Wiggle and Chain Reaction Cycles

"Necessary"
In a statement the company said: "For WiggleCRC to retain its position and remain competitive in the UK as well as increasingly global markets, we have concluded that this can be best achieved by concentrating the majority of our distribution through our warehouse facility in Wolverhampton.

"This necessary step, will require the relocation of significant warehouse activities currently in Doagh, Carrickfergus and Ballyclare.

"WiggleCRC will retain a significant staff and management presence in Northern Ireland, with at least 275 unaffected employees forming a vital part of our ambitious growth plans."

John Campbell, BBC News NI Economics and Business Editor

Chain Reaction has been our biggest retail success story of the internet era. The company is one of the world's main online sellers of bikes and cycling accessories. WiggleCRC is planning to cut about 300 jobs in Northern Ireland.

WiggleCRC is planning to cut about 300 jobs in Northern Ireland.

It started in 1985 as a single bike shop in Ballynure, owned by the Watson family.

But having built a world-class operation, employing more than 500 people, they sold it last year to rival firm, Wiggle.

Now Wiggle are planning a shake-up which will mean concentrating warehouse operations at its massive facility in Wolverhampton.

The company says it will keep at least 275 jobs in Northern Ireland in roles like management, IT and sales and has promised employees will be treated fairly and in line with their values. Its wheel building operation will remain in Ballyclare. Major job losses at such a successful and respected company will shock many people.

But in a very competitive market the new owners were never going to be sentimental about Northern Ireland jobs.

'Reaction'
The trade union Unite were scathing of the decision.

Davy Thompson, Regional Officer said: "This decision threatens redundancy for more than 150 full-time and 160 agency workers and is completely indefensible. "This loss of employment is yet another blow to Northern Ireland's economy. These losses affect our retail sector which have suffered the collapse of Exhibit as well as BHS," he said.

Politicians have also been reacting to the news. Economy Minister Simon Hamilton has expressed his concerns: "This is a deeply worrying time for staff at Wiggle CRC in Northern Ireland. They are foremost in my thoughts. "Chain Reaction was a highly successful homegrown firm. It's success led to the Wiggle investment. "Whilst my officials are already in contact with the company, I will engage with Wiggle management at the earliest opportunity to explore ways of retaining as many jobs as possible," he said. South Antrim MLA and Ulster Unionist economy spokesperson Steve Aiken told BBC News it is a blow to the local economy.

"I am shocked at the numbers of workers who will be affected, not least because the story of Chain Reaction Cycles has, up to now, been one of continual expansion and success. "Even at this late stage I would hope that the company would reconsider and realise that Northern Ireland is and can be a better hub than Wolverhampton. "I have called on Invest NI and the economy minister to engage proactively with the company to overcome this short-sighted decision."

Original story courtesy of the BBC. / @ChainReactionCycles

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78 Comments
  • 71 2
 Fuck you wiggle. FUCK YOU
  • 1 0
 275 less !! people who stays will have to work more and more slavery in the name of greedy
  • 4 1
 If anyone has had the displeasure of buying from Wiggle in the past like myself, please positively prop piers' comment and forget those muppets at Wiggle. Load of muppets who you'd be hard pushed to think ride bikes themselves the kak assed info they give not to mention falsely advertising and selling 2 yr old frames marked 2014 on site then fobbing you off. Not worthy of my spit even...
  • 1 1
 @titaniumtit: Ehhh....would a 2yr old frame being sold in 2016 not make it a 2014 frame?
  • 1 0
 @dhrideruk: it was stated by way of advertising as a 2014 on sale late 2015 when in fact I received a 2012.
  • 27 1
 Just lost my custom, crc is only 10 miles from me, their shop and workshop at side of warehouse was my local bike shop if you get my drift for things I couldn't do like clean out BB threads. Will not be buying anything from wigglecrc now..
  • 15 1
 Over 100 million in profit for the past few years for CRC. Greedy bastards, so many of my friends are getting the sack. All those PB articles sucking on CRC's tits really pissed me off as well. Horrible bastards.
  • 5 0
 Theres the point most of the workers are bikers we know. The articles where all paid for adverts for CRC. Was just sold out for money nothing else. Like you say it wasn't going bust that's for sure...
  • 6 0
 By the sounds of it looks like you can kiss all the investment in trails in Northern Ireland goodbye as well if this is how things are going to be run
  • 4 0
 It's almost definitely too late but just sent an email to the Competitions & Markets Authority expressing my concern.

Wish I'd been more active about this merger when I first heard about it.

general.enquiries@cma.gsi.gov.uk
  • 1 0
 @M0T0: Way too late. The authority passed the merger a few months back so there is no comeback
  • 2 2
 @M0T0 - what would you do if you heard about this merger earlier?
  • 1 0
 out of interest i checked i'm 6 miles away from crc- doagh. was wondering where you've decided to go to instead of crc. as i'm starting a bike build.
  • 2 0
 @robdpzero: Norm's Bikes in Smithfield Market or Mech Monkey.
  • 22 1
 Ah the cycle of Private Investment firms, find successful company, buy it at a price the owners can't refuse, fire everyone and gut the whole fucking thing to make as much short term profit as possible before anyone realises what a bunch of shitbags you are, fold the company into another existing brand, claim difficult market conditions. . I understand the Watson family's desire to get their money out of CRC after 32 years of good decisions and hard graft, but they could have been a bit more careful with who they sold it to.
  • 12 0
 This isn't wiggles 'fault' as such. Wiggle were themselves bought out by another group. one of those investment groups that had plans for buying this sector of the market when they see an opportunity like this. Probably a bunch of old crusty fucks that don't give a fuck about bikes or the people than run the shops etc... They just want to make a lot of money. Think Mr. Burns blocking out the Sun over Springfield type of people. fuck this ....
  • 14 0
 @HipHoptimusPrime

These guys bought Wiggle in 2011.

www.bridgepoint.eu/en/investment-portfolio/wiggle

The only way to see growth on their investment was to buy their competitor and streamline both companies through "savings" and "efficiency". Many of these investors have struggled to see a good return, Wiggle has reported in the past to only have made a few percent profit despite large revenues

These guys own Evans Cycles ECI Partners

www.bbc.co.uk/news/business-32554887

Snow and Rock (Cycle Surgery) recently purchased by Cotswold Outdoor Group

Its a period of consolidation, contraction and streamlining in the bike industry, we are one of the last retail industries to be undergoing the transformation that is impacting pretty much all other industries.
  • 2 0
 @hampsteadbandit: very good post!
  • 2 0
 @hampsteadbandit:

Ahhhh another shitely run bike retailer selling old damaged stock for near rrp prices.

Got stung twice from cycle surgery, try wondering why they call it surgery, bevause they fix up badly damaged stock and sell as new meaning the customer will require surgery.
  • 1 0
 @titaniumtit:

Had same with Evans. Bought fulcrum road wheels critical spacer missing from front hub, caused wobble and near crash. Should have guessed as not supplied in original box.
  • 2 0
 @hampsteadbandit: it's a sorry state of affairs when this happens even though mistakes can be made, the very fact we pay over the odds for bicycle parts should justify QC and the very best of CS if these sort of mistakes happen and they seem to happen more frequently amongst shoddy retailers.

Merlin cycles is another I can think of.
  • 1 0
 @titaniumtit:

not a mistake unfortunately - they admitted wheels had been on display, and then cannabalised for spares at some point by one of their mechanics, and wheels put back in a random box when a request came to move stock.

had the same thing some years back with Cycle Surgery in Camden - specifically when I bought, at full retail price, some DMR Chieftan Mk2 DJ cranks (found the bearings and all hardware missing) and a MRP chain device (again, parts missing). After getting no help on either item, DMR were fantastic and supplied all the missing parts free of charge to me. The MRP was refunded after argument with store.
  • 15 1
 Could be a BIG mistake CRC pisses on wiggle for customer satisfaction
  • 12 0
 Absolutely. I can't actually remember the last time I used Wiggle, their website is (well was when I last used it) terrible and CRC beat them on price and delivery speed (always chosen free delivery) every single time. The one time I had to return something to Wiggle it took about 3 weeks to get my payment back with lots of hassling. I once ordered a helmet from CRC at 4:45pm on a Friday and chose free shipping, 8:30 Saturday morning in Southampton the postie knocked on the front door with it. Sure that's a triumph for the Post Office too but CRC must have literally had a lorry waiting for it to go into.

CRC used to be awful for customer support, for a period of time I think they didn't even have a contact phone number listed on their website but several years ago they turned it around and the 2-3 times I have phoned them in the last 12 months I've got through to someone within moments and solved the issue within a minute or two even calling at 5pm a very busy time to call.

If Wiggle absorb CRC into the giant Wiggle machine without learning from CRCs process their business will suffer, I'm sure a lot of people will go elsewhere too. Hell I've even used Evans quite a bit lately as they often match CRC prices but have a higher % cashback on Quidco.

I have used Tredz for non-urgent things, but strictly only for that as it is extremely annoying to be sold something with thinking despatch in 1-2 days means it's in stock when it isn't and having to wait a week or two when they suddenly find the supplier is out of stock. Sure they contact you and are polite but still very annoying.

I don't live in NI but it does sound like CRC really do (well did at least) support the local scene and to have gone from a small shop doing mail order on the side to the worlds biggest online bike shop in what 10-15 years is pretty good going, it's certainly a shame CRC as we know it looks to be disappearing.
  • 3 0
 @veero: never heard of wiggle before 2016
  • 9 0
 Should never have been allowed, competitions commission did ask for opinion before this went ahead. I complained - seems now the NI councillors will be getting on the case (too late). Wiggle was always rubbish compared to CRC, shame the buy out wasn't the other way around.
  • 5 0
 So we don't have to pay the salaries of 300 combined staff across the companies and how much cheaper will the components and clothes be? No cheaper. The market knows best... How to put the money in the hands of the few
  • 6 3
 The free market that provided the conditions for such a business to fourish and hire people will very well facilitate the released workforce new opportunities for employment. A skilled and motivated individual is the most valuable asset a businessman can have. Life is cyclical, and for thousands of years humanity has survived by working three seasons and harvesting just one, they'll do just fine.
  • 5 0
 Neo-liberalism can go and f*ck. Major companies are pulling out of NI weekly. Michelin, JCB, Bombardier (cuts only, for now), the reality is that not all of these people are just gonna walk into another job. CRC pay reasonably well also, something unlikely when you go elsewhere.
  • 1 2
 "A skilled and motivated individual is the most valuable asset a businessman can have"
"the reality is that not all of these people are just gonna walk into another job"

Out of 313 employees fired, I'm sure there is at least one leader, and 312 employees with knowledge and experience that are willing to continue in the bike industry.
They know what's profitable right now and in the future of this growing bike industry, and I hope they will manage to come out victorious.
  • 7 1
 you dont like the ugly face of capitalism?
after all it is a free market not a free world that we live in.
  • 4 1
 Was thinking about this. Given Brexit is impending, but nobody know's how that will actually pan out, it's possible, if only slightly, due to the Good Friday Agreement, that Northern Ireland will have different terms to the rest of the UK regarding E.U. Membership. In which case, basing a company in Northern Ireland might let it operate both in the UK and in Europe, similar to how it currently does. Moving the company to England seems like backing away from this option, and could be costly to undo in a few years.

Or I could be completely wrong?
  • 3 1
 Partly nail on the head there I'd say reason's for this has got way more to do with what's possibly going to happen regarding Brexit/NI/Scotland/and Europe.. exactly what is anyone's guess
  • 3 0
 Noticed a bit of a drop in standards from CRC lately, standard stuff not in stock, things like that. Not sure if this had anything to do with it. Been getting stuff from LBS, ebay, places in Germany and France without any aggro. Probably carry on with that. Never was much of a fan of Wiggle, for one thing they always arouse the suspicion of the mailroom at work when they see "Wiggle" written on the box. "no its not from an adult shop or anything like that..."
I feel sorry for those losing their jobs, not great.
  • 4 2
 well done wiggle, yet another thing youve managed to fubar. knew this was gonna happen. hopefully one day we may see CRC return as what it was, gonna be hard to change peoples opinions if they end up with the levels of service wiggle offer tho.
  • 2 0
 My first thoughts are not about where I'm going to buy kit from in the future, but with the workers and their families. Faceless shareholders only like a fatter bottom line they're not concerned with people lives. I could choose to boycott wiggle crc, but if we all did surely that will lead to further unemployment. Anyhow the situation sucks.
  • 4 3
 It's easy to get annoyed about things like this but its happening literally everywhere, in every industry, all the time. The past 10 years I have seen redundancies happen at least once a year in every company or school I worked in. It's shit, it happens, it's going to keep on happening and that sucks
  • 1 1
 Exactly this. It's only because it's the bike industry everyone on here is pissed about it. I got made redundant a few years ago as they moved the factory up north to another site. I was planing on leaving anyway so worked out ideal for me getting a pay out. It's just the way things are at the moment and always will be. Unless my local bike shop can't get what I want I buy from them. Yes it costs more but would rather spend a few more quid and support them and they help you out when needed. I bet CRC or Wiggle wouldn't be impressed if you asked to borrow a tool from them you don't actually want to buy...
  • 5 4
 1: go to CRC website. load up the live chat thingy
2: tell them that you're now taking your business elsewhere because of the decision to cut the NI jobs, and suggest that they screenshot the chat and pass it to the braindead beancounter who might now be wondering if the money they're saving by cutting jobs will offset the money they'll lose in sales from customers going elsewhere.
  • 6 2
 Yeah because I'm sure that all the people who are at risk of losing their livelihood want fuckwits coming on to tell them that they won't be shopping there any more.....that'll really put their mind at ease. The situation is shit enough without this ballbaggery.
  • 2 0
 @turbonerd648: have you considered what your continued patronage in the face of a distasteful management decision says to the people who are going to lose their jobs?
probably something along the lines of "oh well hard luck but i'll keep shopping there anyway sorry-not-sorry haha lol"
  • 3 0
 Oh yeah, Kick the CRC staff while they are down. If you care that much tell the CEO how you feel yourself... www.wiggle.co.uk/h/option/feedback-ceo
  • 2 0
 CRC were the absolute best not only price but service, used to be my first go to for everything. So thanks a bunch Wiggle . although we all new it was going to happen RIP CRC
  • 2 1
 There are only the ex owners to blame for this. If they couldn't come up with a decent business model to retain and operate their business the staff would have lost their jobs anyway and probably without a redundancy payout. As already said this is happening across many industries so nobody should be surprised. Agree that Wiggle are crap but they won here.
  • 2 0
 With the Germans now being too expensive, these guys were a good option, but on most searches there are others in the same price bracket, personally i like Tweeks and Tredz. Just shop around
  • 2 0
 Yeah I use Merlin cycles and Rutland cycles quite a lot too, don't have anything like the choice of CRC but prices are pretty much the same.
  • 4 1
 Looks like I'll be using Bike-Discount from now on. Or maybe even go to a bike shop!
  • 4 0
 Living just 3 miles from CRC... Fuck them.
  • 3 1
 A lot has changed in a month young man, "Was in CRC on Saturday and had to stop and look. Very nice!". Alrighteeyyyyy then....
  • 2 1
 @turbonerd648: What are you on about, the vitus frames do look nice! If someone steps on your foot and fires people you know, is there a required "thinking period" before I decide CRC are not all that?
  • 2 2
 I liked the 365 free returns policy; have a load of stuff to return in my shed. Its like a little savings account for me...

I used to live 3 miles down the road from wiggle, I bought something from their sub-par website once, wasn't allowed collect it, so had to wait 4 days until it turned up in the post.

c*nts.
  • 2 0
 " I liked the 365 free returns policy; have a load of stuff to return in my shed. Its like a little savings account for me..."

Then you're partly responsible for putting them in the situation where they had to roll over and accept the takeover, you bell-end.
  • 1 0
 How so? I still own the components, and haven't sent them back yet - thus they're actually benefitting from me being slack.
Also, if the circa £42 of goods was the difference between wading in a certain creek without a paddle, or continuing as per - then it'd only be a matter of time before it all fell apart.
It seems apparent that crc didn't stumble across financial issues either, unless I've missed something?
  • 3 0
 Classic, buy your competitor and shut it down!!!
  • 1 0
 i never had problem with postage from crc before, my last 2 packages never arrived since shiggle got crc. fuck you very much guys, fuck you very much.
  • 4 2
 Wait, I thought I was supposed to hate CRC for killing off the good old local bike shop...?
  • 2 0
 275 less !! people who stays will have to work more and more slavery in the name of greedy
  • 3 1
 Let's see them wiggle out of this one!
  • 2 5
 I think it is perhaps connected to the Brexit or should I say "British exitophobia"
We can also call the "proudly alone" principle. What is not matching the "Global Village" concept nor the present globalisation.
I do understand the economy of scale principle but you never do such a dramatic change overnight if you are not economically (knowingly) in economic troubles to justify it.
The costs of image creation and development are higher than the savings that can come, mainly in the middle run. In the long run you could do the same without cutting more than 50 working places per year and creating 10 per year more specialised like with the German speaking market.
In the DACH or german speaking market day are adrift for 4 years loosing to competitors like bikecomponents.de
  • 2 0
 Neoliberalism
  • 1 1
 www.winstanleysbikes.co.uk far cheaper than either of them. Not as much selection though.
  • 1 0
 I hate chainreaction cycles .
  • 1 0
 fuckin wazzocks.no more cash from me.
  • 1 0
 shite...there goes next day delivery..
  • 1 1
 Hope they don't cut Sam Hill
  • 2 1
 They have already cut sponsorship of local race series here in Northern Ireland, there is also local clubs and riders sponsored too so will have to see it theirs is cut next year.
  • 2 1
 hope they do .Sam Hill will have no problem getting a new contract with a decent honourable sponsor ,
  • 1 1
 The negpropped guy from last CRC post was right.
  • 2 3
 Why shop with them when you can shop with Tredz?
  • 14 0
 Cos tredz are shit and sell you things that aren't in stock, making you wait
  • 5 0
 Tredz cost more and the delivery took 2 weeks to come from England to Ireland. However a bag of haribos was thrown in so it's all G
  • 5 0
 they also send you the wrong stuff 2 weeks late ,and you have to pay for return postage to correct there cock up. tredz are a joke a very bad joke. crc and wiggle are dead to me now unless they reverse this decision
  • 1 3
 Tredz Offer Free returns if you call them Smile they are also a lot smaller than CRC so its nice to give to the smaller companies because the big ones don't care about the staff or the customers, just the fat stacks of cash
  • 4 0
 Because Tredz and Wheelies got bought out by Halfords earlier this year
  • 4 0
 @piersgritten: Tweeks do the same
  • 3 0
 @Ride-More: indeed - Tredz bought out by Halfords - from the frying pan into the giant fire.
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