Norco Factory Team Partners with POC

Jun 10, 2021
by Norco Bicycles  
Photo by Andy Vathis

PRESS RELEASE: Norco Bicycles

Sweden’s protection and apparel specialists POC have joined forces with Norco Factory Team as the official kit and protection partner for the Canadian-based team for the 2021 race season.

“Partnering with POC for this season was an easy decision. Norco is dedicated to providing the very best technical products available to our team, and we’ll work closely with POC to provide regular feedback for product development.” says Kevin Haviland, Norco’s Sports Marketing Manager.

“Our joint goals are to be at the forefront of racing and innovation, to help our athletes perform and go faster, but always be better-protected and safer.”

Photo by Andy Vathis

Team members Sam Blenkinsop, Henry Fitzgerald, Lucas Cruz and Elliot Jamieson will challenge the World Cup kitted out in POC apparel, including the Essential DH jersey, Resistance Pro DH pants, and Signal all weather jackets for those colder and wetter race weekends.

On the protection front, the team will have the Coron helmets, the new Oseus line of kneepads and the VPD system torso back and chest protection. The team will also be rocking Ora Clarity goggles on gravity courses and Devour and Aspire glasses on lower-key rides.

Photo by Andy Vathis

“Our mountain bike roots are firmly established in protecting gravity-based riders, and we are excited to partner with Norco and support their ambitions at the highest level of the sport.” said Oscar Huss, head of product at POC. “The team will race in the unique and intense World Cup environment, where the difference between winning and losing is often measured in milliseconds, and we are looking forward to providing the riders with all the advantages and protection from our years of research and development.”

The Norco Factory Team’s DH season begins on June 12 in Leogang, Austria. With a primary focus on the UCI World Cup DH calendar, the team will be racing at select Crankworx events and National Championships, in addition to the World Championships.

Photo by Andy Vathis

The team’s season got off to a great start this year, with Sam Blenkinsop taking the New Zealand National Championship in February.

“POC is a company that I have been trying to work with for a few years, so having this opportunity now is awesome,” Sam Blenkinsop said from the team training camp in Andorra. “I have always liked what they make, and it's really cool to be able to get in their gear this season.”

Photo by Andy Vathis

Follow the Norco Factory Team on Instagram at @NorcoFactoryTeam.

Author Info:
norcobicycles avatar

Member since Feb 11, 2000
125 articles

  • 18 2
 Nice the see Antidote back in the World Cup DH.
  • 11 0
 No one cares about the apparel - tell us about the new bike already!!!!!
  • 10 0
 WCDH's most handsome gentlemen
  • 10 1
 I know I'm basic af, but I think this is one of the nicer looking race jerseys this year.
  • 2 0
 Pretty sure I saw Luca Shaw wearing one of those ANAL TLD jerseys this week so that's my fave.
  • 4 0
 so Norco (Live to Play) a huge Canadian distributor with clothing and helmet line(s) in it's product offering is partnering with a brand they don't sell...color me confused
  • 3 1
 Does anyone use the Coron? Can you pedal in it (comfortably) or is it basically a downhill helmet?
  • 6 0
 Its a downhill helmet. POC's multi-impact foam makes it a bit heavier than other full face helmets in the class. I think their protection tech is worth it but I'd hate to pedal in it.
  • 5 1
 It’s a DH helmet but it works great for enduro type riding because you can pull the cheek pads out and get plenty of ventilation when pedaling up. Not gonna be comfy for XC style riding but the confidence a full on dh helmet inspires is great for enduro.
  • 2 0
 I bought one thinking it would be great for climbing and I was very wrong. The weight combined with the padding makes it super warm and annoying. I reserve it for park days and bought a TL Stage for climbing days.
  • 4 0
 Go Blenki!
  • 1 0
 Also want the jersey. I'll promise to tape over the factory and put AVERAGE. And I have 2 Norco's too, so certainly deserve a matching shirt.
  • 1 0
 Is it even possible to get the Coron helmet anywhere in Aus/NZ? Sold out everywhere I look
  • 1 0
 vertigo qtown had some but they will be a ski shop again aaaaaany minute
  • 2 0
  • 4 0
 Stupid cat
  • 3 1
 Nice bikes
  • 1 0
 POC Coron defo a DH helmet. Super comfortable but not for pedalling in.
  • 1 3
 Great, now Fitzgerald can keep not qualifying for race day while repping POC.
  • 1 2

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