Round Up: Endura Partners with Trash Free Trails, Shimano's Water Usage, Sustainability Stats & More Green Initiatives

Feb 26, 2021
by Ed Spratt  
Leogang s quintessential view.

2021 has already seen some great new green initiatives that move the industry forward in reducing its impact on the environment. We have rounded up the latest batch of announcements that are intended to help lower cycling's impact on the planet.



Endura Partners with Trash Free Trails


Scottish clothing brand Endura has partnered with Trash Free Trails to reduce single-use plastic pollution in and around trails by 75% by 2025.

Alongside their lofty goals, Endura will also be kitting out Trash Free Trails' volunteer regional representatives from across the UK with clothing and helmets while supporting the group financially.

bigquotesWhat Dom and the guys at Trash Free Trails are doing is special and deserves support, not just from Endura but from all of us who ride on trails. We’re strong believers in taking responsibility for any impacts that mountain biking might have on the environment and this partnership is another step on the way to Endura putting sustainability and climate change mitigation at the heart of everything we do. Jim McFarlane, Endura’s Founder and Managing Director

This isn't Endura's first move into green initiatives - they planted 1.3 million trees in 2020 and recently announced their goal to be carbon neutral by 2024.



Shimano Looks to Lower its Water and Plastic Usage

2018 Shimano XTR Launch in Crested Butte Colorado USA

2020 saw Shimano cuts water usage by 7%, continuing a four-year trend for their overall water intake.

Shimano's ESG sheet revealed that last year saw a drop in water intake for Shimano as they used 1.57 million cubic meters in 2020, down from 1.69 million cubic meters for 2019. The same report also showed Shimano's CO2 emissions, which have risen in the past year to 142,000 tons. This emissions total sees a 0.4% rise from 2019, but it marks a 4.7% drop from 2016.

Shimano is starting to explore other materials for its packaging. Currently, they use plastic throughout the packaging of their products, so if they can switch to more sustainable options it could make a large impact. Trek found that if they switched the packaging on just their Marlin hardtail to a more sustainable choice they could save 23,000 kilograms from landfill.

bigquotesThe Shimano Group has adopted an action plan calling for it to contribute to the realization of a recycling-based society by reducing the use of disposable plastic to lower greenhouse gas and plastic in oceans. As a result, we’re moving away from the use of plastic as a container and packaging material for products.

As we search for alternative packaging materials, we continue to study materials that can be provided at a suitable cost that will allow us to supply products without sacrificing their value while communicating our message to customers. We believe that the first step is to do what we can in the effort to realize a sustainable society while earning customers’ support and empathy.
Shimano ESG Report



UCI Sustainable Development

As part of its continuing work with the UN Sport for Climate Action Framework, the UCI have revealed the main ideas behind their ongoing aim to make cycling one of the most sustainable sports.

The current strategy has four categories:

- UCI Commitment to Sustainability: The Management Committee have approved a Sustainability Policy for the future integration of environmental, social and economic governance into UCI operations and decision-making processes.

- UCI Climate Action: The Federation will promote greater environmental responsibility throughout the sport by expanding knowledge of sustainable practices globally and taking action to reduce their impacts.

- The Cycling of Tomorrow: The sustainability of cycling will require not only innovation and support for a low carbon future but also measures to increase diversity and inclusion in the sport.

- Advocacy – Cycling for All and the United Nations’ Sustainable Development Goals: Activities linked to Cycling for All will enable the UCI to reinforce the positive social impact of cycling and develop new partnerships in support of the United Nation’s Sustainable Development Goals.

The UCI has also announced that they will be announcing the full details of their sustainability strategy in June. They are also looking to produce "sustainability guidelines for the global cycling community, science-based targets to reduce greenhouse gas emissions, a 10-year strategic implementation plan and new initiatives to support the UCI’s sustainability objectives."

Although not applied to mountain biking just yet, the UCI has also launched a new ruling in road racing that if riders are caught dropping items outside of designated "trash zones" they will be penalised. For one-day races, this would mean expulsion, and in stage races riders would initially be punished with a 30-second penalty. The penalty is then increased to two minutes for a second offense and then expulsion for the third.

UCI president David Lappartient said, "We can not continue to have as an image of the bike when the bike passes the environment dies. Strong measures had to be taken, which were approved unanimously." While these measures are currently only applied to road racing it would be great to see something similar setup for mountain bike races with tear offs potentially being a good place to start.



Alpkit Sustainability Stats

London Bike Show 2016 - Randoms

Alpkit have released their sustainability report revealing the work they have done to lower their environmental impact.

One of the main points in the report is Alpkit prioritising products that can be used for longer and be easily repaired or recycled. In 2020 alone, Alpkit makes 2163 repairs for customers with 2.25 tonnes of old kit finding a new home through their Continuum Projects. Alpkit also revealed that their main sites produced zero landfill waste and 98% of orders were sent without any plastic.

Looking to the future Alpkit state that they plan for 2021 to double the range its clothing products made from recycled content, produce zero landfill waste at all site and to test plastic-free shipping from their factories to Alpkit itself.

You can read the full report from Alpkit here.



Gore Sustainability Report

Another brand to recently release a sustainability report is GORE who has shared their 2020 Responsibility Update for 2020.

Inside their latest Responsibility Update, Gore shares their targets set in 2020:

- Creating carbon-reduction targets to help to achieve climate neutrality by 2050 and help the global effort mitigating the effects of climate change.
- Reach the target of 85% of garment laminates to be bluesign approved and 100% of the laminates to be certified under OEKO-TEX Standard 100.
- Complete the goal of tripling the number of Gore-Tex laminates that feature textiles from recycled content.
- Share the environmental footprint data of Gore-Tex laminates to help customers make more informed choices about the impact of what they are buying.
- Increase the transparency around the environmental and social impacts at Gore's manufacturing sites.
- Continue working towards the removal of PFCs of Environmental Concern (PFCEC) from Gore's consumer products.

bigquotesI am pleased to see that in 2020, despite all of the challenges, we kept making substantial progress in many areas of our sustainability journey. I am particularly proud of our carbon goals and our new sustainability framework.

And I promise that we will continue to work hard on all the commitments we made within our evolved sustainability strategy; protecting people and planet whilst prolonging product lifetime and the well-being of users.
Ross MacLaine, the new sustainability leader of Gore’s Fabrics Division




Posted In:
Industry News



21 Comments

  • 46 1
 Dear Shimano! Working at a bikeshop we sell and use a lot of your products in the workshop, and in every packaging you include waaaay to much fact sheets. It would be enough with a small note saying that you should go to si.shimano.com for all the information you might need for that product. Thank you!
  • 20 3
 or put a QR code on it with a direct link to the product's support page... maybe on the product itself even? no...That'd be too handy
  • 2 1
 Good fire starter for camping...next!
  • 2 1
 @tofhami: Ink too poisonous....next!
  • 2 0
 Up to the lawyers, sadly.
  • 18 1
 "Although not applied to mountain biking just yet, the UCI has also launched a new ruling in road racing that if riders are caught dropping items outside of designated "trash zones" they will be penalised. For one-day races, this would mean expulsion, and in stage races riders would initially be punished with a 30-second penalty. The penalty is then increased to two minutes for a second offense and then expulsion for the third."

Does this apply to bottles? Or are they not considered trash as it's quite likely someone will pick them up? As for gel wrappers, riders should be instructed to put them back in their jersey pockets, there's no discernible weight penalty with them. The industry also needs to come up with an alternative to the tear off tops.
  • 6 0
 I agree about the tear off tops! I think Clif's have a "litter leash" so it stays all one piece
  • 6 2
 I good step in the right direction. Now they need to eliminate the support vehicles and force the riders to make their own repairs, carry the food they need for the day, etc.
  • 4 0
 If they can carry it at some point during the race before they eat it, then they can carry the empty gels with them for the rest of a stage.

Bottle should be dropped off a certain sections of the race so it's easier to manage (e.g bottom of a climb when they do it anyway).
  • 1 0
 I would like to see less wasteful packaging as well. I know the packaging is small, but the amount of people that use these products (and given that the packaging is single use) still makes me feel a bit crappy about using them. If they were recyclable or compostable it would be great. And while it is better than no solution, I'm not a big fan of the GU solution of shipping used packets to be recycled.
  • 9 0
 Thats really cool. Apart from the UCI one. that just read like propaganda bull
  • 5 0
 Yeah it reads a bit like „we’re maybe gonna do something in the future, meanwhile here’s some guidelines where we tell others what to do“. Which isn’t inherently bad with the influence the UCI has, but the lack of actual action is a bit meh.

Good stuff all around from the rest though.
  • 2 0
 yeah, they can't label themselves sustainable with all that bribery going on. sustainability consists of three pillars, and ecology is only a part of it. transparency and regulatory compliance all factor in as well.
  • 6 0
 UCI president David Lappartient said, "We can not continue to have as an image of the bike when the bike passes the environment dies. Strong measures had to be taken, which were approved unanimously."

I think the uci is run by robots
  • 1 0
 If they scheduled the races with forethought about travel distances, that would probably prevent a ton of air travel miles.
  • 5 0
 Important stuff. Hope even more companies jump on board. It's important to a lot of us, and more importantly, to the planet that supports our activities.
  • 7 1
 Nice work Endura, Shimano, Alpkit and Gore. We're taking note.
  • 3 0
 @trashfreetrails on instagram - give them a follow and spread the word to your friends and neighbours!
  • 2 0
 Pinkbike you do a very good job to promote initiative like this. Keep going !
  • 2 0
 We could use all the trash to build a mountain of trash to shred on!!!
  • 2 0
 Side note: I've loved that XTR derailleur photo since it was launched

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