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Sardine sarahmoore's article
May 5, 2020 at 18:46
May 5, 2020
Dakine Ceases Operations in Hood River & Transitions Operations to Global HQ in SoCal
"As a SoCal resident, WTF are you thinking? " I'll throw it back at you: As a SoCal resident, WTF are you thinking?
Sardine sarahmoore's article
Mar 23, 2020 at 14:56
Mar 23, 2020
Tokyo 2020 Olympics Postponed
And especially funny names that quote well out-of-context: "deal with all the ramifications of moving this, which are immense" -Dick Pound
Sardine sarahmoore's article
Mar 23, 2020 at 14:53
Mar 23, 2020
Tokyo 2020 Olympics Postponed
Excuse me sir, in this thread we are only discussing Dick Pound. Please see yourself out.
Sardine mikekazimer's article
Mar 6, 2020 at 13:43
Mar 6, 2020
Pinkbike Poll: How's the Riding Scene Where You Live?
Not counting injuries or mechanicals, I don't think I've ever finished a front range ride without a huge endorphin rush, completely forgetting I have a job, and at least 3 whoops. Everything is for sure worse on the internet though.
Sardine sarahmoore's article
Mar 6, 2020 at 10:27
Mar 6, 2020
Burning Question: How Do We Get More Women To Work in the Bike Industry?
@tuskenraider: This ain't about you bro. There are absolutely different levels of interest between the sexes. That don't mean women who do like MTB (or whatever) can't try and get their friends involved.
Sardine sarahmoore's article
Mar 5, 2020 at 11:02
Mar 5, 2020
Sea Otter Classic Announces Cancellation of April Event with Plans to Reschedule
This virus reporting is spreading like....err...peanut butter on toast! (I think I nailed it)
Sardine ralf-hauser's article
Mar 4, 2020 at 8:11
Mar 4, 2020
First Ride: Lapierre's New Overvolt GLP 2
"Most of it is marketing: to have a beautiful bike." They forgot one very important part of their plan....
Sardine SramMedia's article
Mar 2, 2020 at 20:08
Mar 2, 2020
SRAM Commits to Greater Gender Parity & 'More Women to the Start Line'
@conoat: again you're making stuff up so its easy for you to argue against....but it just so happens I have an insider at SRAM who forwarded me this email that will finally make you realize its time to take a step back and move on: To: My fellow SRAM marketing employees Subject: Marketing budget for 2020 Great news team! Our marketing budget for 2020 is INFINITE dollars! Sincerely, David Zimberoff SRAM marketing VP PS. I was really worried that we would lose every male customer we had if word got out that we were only going to spend $187,000 on ads with dudes in them and $13,000 on ads with girls. Cause you know those dudes LOVE being told what to buy. Now we're sure to sell out of 28.99! Group ride at 6 tomorrow.
Sardine SramMedia's article
Mar 2, 2020 at 12:57
Mar 2, 2020
SRAM Commits to Greater Gender Parity & 'More Women to the Start Line'
@conoat: I missed the part where SRAM announced they are "ignoring men". Including women is not the same thing. I agree your imaginary scenario sounds really stupid for SRAM but that is not at all what is happening. Right now on PB I see SRAM's logo underneath some dude doing a tailwhip for Crankworx. Santa Cruz and Yeti have had female specific brands for years and on their site's front page I see a combined 12 dudes and one girl (...and an ebike! Yikes!) What is your business outcome for: continue mostly what they've been doing and throw a few more % at a massive potential market? Maybe we can chill out on the MTB apocalypse?
Sardine SramMedia's article
Mar 2, 2020 at 11:52
Mar 2, 2020
SRAM Commits to Greater Gender Parity & 'More Women to the Start Line'
SRAM is right. Now that pretty much every new bike has a water bottle mount inside the frame there is no reason to ever buy a new bike. This is a problem if most guys who were going to get into biking have already done so.
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