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dhx42 fraktiv's article
Jun 8, 2017 at 9:42
Jun 8, 2017
dhx42 fraktiv's article
Jun 8, 2017 at 7:29
Jun 8, 2017
Your Essential Guide to the Leogang DH World Cup
@Trailstunter: At last split before Gwin crashed, Gwin was up less than half a second on Greg. I'd say that's pretty close. Greg ended up beating Gwin by 3.8 seconds. Given that Gwin didn't have any mud on his jersey, I'd say it was a minor crash and losing 3.8-4.3 seconds is very reasonable. I'd say they were pretty damn close. Gwin was on a great run for sure and its a bummer he went down. I would never begin to assume what the most important metric is for a brand... They all have different objectives from top line growth to margin - they are very different. While you are correct that DH is a marketing and testing lab, the marketing aspect only works effectively if the riders do well. This is why the Syndicate has been such an asset to SC. So why would they change a winning DH bike just to market a new product, if it was going to be slower and lead to worse results... Thanks for providing me a lesson on how business works while leaving out half of the aspects of a business that make it work...
dhx42 fraktiv's article
Jun 7, 2017 at 7:45
Jun 7, 2017
Your Essential Guide to the Leogang DH World Cup
@Trailstunter: Can you explain how Gwin was "much faster?" Minnaar was less than 1/2 a second back at split 2... They were pretty damn close. I think its fair to say that if Gwin didn't crash it would have been a toss-up. Both guys looked a step above everyone else IMHO. I do see how 29" is a marketing thing... SC and all these companies wouldn't be spending significant dollars and time on the 29" one-off DH bikes if their testing didn't indicate it was faster. The racers get paid to do well and I doubt they would discount their salary because some guy in the marketing department wants to push 29" DH bikes...
dhx42 paulaston's article
Jun 6, 2017 at 10:03
Jun 6, 2017
May 2017 - Good Month or Bad Month?
I really don't understand why when PB gets a bike to do a full review (not a first ride or initial thoughts review) and there is an issue with the bike they don't go through CS like a normal person. Bikes break and things go wrong. That's life. How companies deal with issues provide you a real insight into the "value" that brand provides.
dhx42 vernonfelton's article
Jun 1, 2017 at 11:37
Jun 1, 2017
Loic Bruni's New Demo 29er
Yeah kind of a let down for sure. Wasn't Specialized one of the earlier big companies to say 29er was the way and 27.5 was dumb? Then I remember them walking back on that b/c so many people were on the 27.5 train. Was kind of hoping for a ground 29er build.
dhx42 rossbellphoto's article
May 31, 2017 at 8:07
May 31, 2017
Running the Santa Cruz Syndicate – The Kathy Sessler Interview
@wibblywobbly: So SC's investment in the Syndicate has zero correlation to it's growth over the same time period??? Clearly SC's management team feels way differently than you do and they've been pretty successful. On an anecdotal note, as someone who worked in a shop in my early years, being able to speak about a brand's performance at a WC definitely helps you sell whatever bike someone is looking at on the shop floor, especially with a guy in his mid 40s with cash to spend.
dhx42 fraktiv's article
May 31, 2017 at 7:37
May 31, 2017
Your Essential Guide to the Fort William DH World Cup
He's been in the top 3 for 9 out of the 15 races here... Just nuts
dhx42 rossbellphoto's article
May 31, 2017 at 7:05
May 31, 2017
Running the Santa Cruz Syndicate – The Kathy Sessler Interview
While SC makes a great bike, it's pretty clear that supporting a WC team like the Syndicate with their success and style has been a marketing success for the company regardless of the bike ridden. I don't see why any operating partner would change that. Plus, for a company that does around half a billion in sales they probably have a marketing budget of 30-40M so spending 2M on the syndicate seems like a reasonable amount to me.
dhx42 RichardCunningham's article
May 13, 2017 at 9:16
May 13, 2017
Big Wheel Blitzkrieg at Fort Bill – Danny Hart's Mondraker Summum 29er
@Travel66: Good to know. I think the advantage with 29 isn't just the wheelsize. It's the fact that bike companies know how to design the bike around 29 wheels so that the bike handles great and has the rollover advantage... just sticking 29 inch wheels on a 27.5 bike seems like you're chasing something without committing to it...
dhx42 RichardCunningham's article
May 12, 2017 at 14:25
May 12, 2017
Big Wheel Blitzkrieg at Fort Bill – Danny Hart's Mondraker Summum 29er
@BDKR: That's because SC did a proper launch. I am curious with this bike; how much did they modify the current 27.5 frame or did they just completely rebuild the bike? While the bike looks like its production ready, it strikes me as odd how crammed the rear wheel is in there with the rear axle in the "long position." To me it looks like Trek may be the ones with a truly redesigned bike top to bottom (SC made new links and rear end, but the didn't update the front triangle I believe)
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