Deity Signs On Gstaad-Scott, Neko Mulally, and Brendan Fairclough

Mar 23, 2015 at 20:29

by DEITY Components

Deity Signs On Gstaad-Scott Neko Mulally and Brendan Fairclough Pic by Dave Trumpore

The crew at Deity are proud to announce that they have joined forces with powerhouse UCI World Cup team, Gstaad-Scott, Neko Mulally, and Brendan Fairclough as their official handlebar and stem of choice! The addition of these World Class heavyweights is a natural direction for the growing component company as they get ready for multiple massive product launches that are set to kick off this April. With a growing intensity behind the brand, the Deity team has quickly become one of the most dominant in the industry!

Deity Signs On Gstaad-Scott Neko Mulally and Brendan Fairclough Pic by Matt Delorme

Brendan and Neko are a brilliant fit with Deity. Fast as hell, style for days, hungry to rule, and dead set on being on the top spot of the podium...their work ethic is a perfect complement to us, the direction we have been going, and our future plans as a company. I see both of them as a far more important part of Deity than just sponsored riders. They have a technical savviness and an intuition that is priceless. Right out of the jump when we first spoke to Neko, we knew it would be the start of a long term relationship and if you know anything about us, you would know how much we love watching Brendan ride. In the end, we are huge fans of Neko, Brendan, Claudio, and the prestigious SCOTT brand, so this partnership is a definite highlight for us as a company and also as riders! - Eric Davies (Deity, Owner)

With the award winning Deity Blacklabel handlebar slated to be released in a 25mm and 38mm rise this Spring, they will join a slew of other new products that mark a depth in their growing product line. The addition of Brendan Fairclough and Neko Mulally also signify a partnership that is set to lead to some exciting new products that are being kept under wraps and under development within the Deity compound.

It's not only the product that's amazing, it's the people behind it. It just felt right to work with Deity, - right from the start. I'm looking forward to holding on to Deity bars when I get scared by snakes or full moons on track! - Claudio Caluori (Gstaad-Scott Team Manager and Industry Icon)

It's an incredible time at our company! With new faces joining the team, construction of our new Global Headquarters in effect, and so many new product launches scheduled, we are deep in a transitional phase that will take our company to a new level. Our handlebars have been turning heads industry wide for good reason and our evolving team is a reflection of it. We could not pick better ambassadors to fly the Deity flag globally than Neko Mulally, Brendan Fairclough, Claudio Caluori, and the entire Gstaad-Scott family! You can definitely count on some kick ass Deity edits with these guys and this is just the beginning of amazing things to come! Just get ready for our new product lines that will be dropping in waves starting April! All guns blazing! - Eric Davies, (Deity, Owner)

Deity Signs On Gstaad-Scott Neko Mulally and Brendan Fairclough

Follow Deity to stay updated on the upcoming product releases, rider developments, and a ton of contests! The takeover is imminent!

www.deitycomponents.com

MENTIONS @deityusa @SCOTT-Sports @claudiocaluori

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deityusa

Member since Oct 11, 2007
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50 Comments

113 3

adamconradx (Mar 24, 2015 at 2:48)

does this mean brendan will be in deity's next edit? yeeeeeahahahahah

56 3

jaame (Mar 24, 2015 at 3:10)

I predict a return to form for Brendog this year. There is a real buzz about the team since they signed neko. Bren is going to have to train his arse off, and a fit Brendog = top ten... I hope!

18 1

tim-from-pa FL (Mar 24, 2015 at 5:17)

My thoughts exactly! seems like every Deity edit is awesome, so I'm looking forward to these two being in one soon.

12 0

skivt27 FL (Mar 24, 2015 at 7:40)

its not like he was "out of form" last year he was still a top 30 in the world rider

adamconradx (Mar 24, 2015 at 8:42)

still worse than the year he won vigo etc

Bayonetwork (Mar 24, 2015 at 9:00)

When did he win Vigo?! He never actually won a World Cup.

Novic (Mar 24, 2015 at 9:04)

Hopefully he creates signature bars as sick as Zinks!

Visuals169 (Mar 24, 2015 at 11:15)

He's a super nice guy, turned up to a local race and crashed and still won! here's the video www.pinkbike.com/video/401385

tremeer023 FL (Mar 24, 2015 at 12:23)

Lol. I met him on the practice day for that race. Really nice bloke. Yes, the Deity Cam Zink bars are amazing. I've been using them for just over a year and ain't letting them go any time soon.

Novic (Mar 24, 2015 at 15:40)

Titties

Bronco82 (Mar 24, 2015 at 23:46)

@Novic Where? I want to know please.

Novic (Mar 25, 2015 at 0:29)

Not out yet bra just praying

Bronco82 (Mar 25, 2015 at 12:13)

That's not nice you tease.

29 2

GrunderS (Mar 24, 2015 at 2:24)

Deity are going places for sure. Sick company!

25 5

GetMounted (Mar 24, 2015 at 4:31)

Neko please spank me you Deity boy!

15 7

AllMountin (Mar 24, 2015 at 5:27)

That comment was off the chain, but it's too early for puns, and you can't expect us to let you off scott free.

15 1

RatHunter83 (Mar 24, 2015 at 2:42)

Wow, huge move for Deity! Great news.

15 1

Boonsa (Mar 24, 2015 at 5:10)

Deity don't do chains.. interesting.

meathooker (Mar 24, 2015 at 5:17)

Yes! So awesome to see them grow like this. They're based on my area and I've seen them evolve since the start. Way to go Deity!!!

Abbatage (Mar 24, 2015 at 7:47)

Niiiicccee!!!! Deity F'ing ruuules!!!! Stellar company! Amazing components! They make everything look dailed! Eric n Sadie are so Rad!

TheFireSermon (Mar 24, 2015 at 4:38)

Neko, it's always great riding with you at Mtn Creek! Glad to see you on Deity!

DirtCrab (Mar 24, 2015 at 8:43)

Good news, but can we PLEASE get a Neko/Brendog split welcome edit!?

Myjester (Mar 24, 2015 at 8:45)

Good move. Can't be certain about Fairclough, but I'm penciling Mulally in for a top 5 overall. Always liked Deity's stuff and you don't find too many people saying negative things about their products. When I'm in the market for a stem and handlebars for my Voltage, I'll give them a look for sure.

BreakOut13 (Mar 24, 2015 at 14:17)

Mulally might get top 10 overall in my opinion. I think his exit from trek was bit premature but we will see. It would be nice to see him win a WC though.

LiquidSpin (Mar 24, 2015 at 9:10)

Awesome news. I've been riding on Diety pedals for 3 years now. They're build like a tank and have been through a lot and are still going strong. Love the feel and grip. This is going to be an awesome partnership!

zemigueltavares (Mar 24, 2015 at 2:11)

Big move by deity! they will grow in the downhill world

gclarida (Mar 24, 2015 at 4:28)

goddamn deity, looking good.

captainspaulding (Mar 24, 2015 at 4:48)

Intersting.. moving away from Scott's house brand, syncros..

baftijari (Mar 24, 2015 at 10:42)

We Can't Wait to See the next VOD

ElTaco (Mar 24, 2015 at 12:07)

Perfect timing, as I just got my Deity Mohawk delivered to my door today. Such excitement!

deityusa (Mar 24, 2015 at 13:19)

Thanks for the support!

woodtigerfish (Mar 24, 2015 at 20:10)

I'm rocking Deity bars and pedals... my bike never felt so good.

mattpatt (Mar 24, 2015 at 8:52)

Outstanding! Welcome to the Deity family lads!

RedBurn (Mar 24, 2015 at 9:46)

step 18: there are more scars on your knee than stars in the sky #neko

jhil92 (Mar 24, 2015 at 9:32)

why are they not running the DC31 mohawk carbon bars??

deityusa (Mar 24, 2015 at 9:44)

Thanks for the message...Neko prefers as low of a set up as possible so a 25mm rise is too high for him. Brendan is the opposite and prefers a taller bar than 25mm (and he also prefers aluminum). Neko is on the 15mm rise Blacklabel handlebar and Brendan is on the upcoming 38mm rise Blacklabel!

mattradical (Mar 24, 2015 at 13:00)

I'll be in the game for a BlackLabel 38 Rise @deityusa #deitybloood

deityusa (Mar 24, 2015 at 13:20)

They are incredible! @mattradical We will be releasing them in about 4 weeks in both a 25mm and 38mm rise.

jamesdexter (Mar 27, 2015 at 16:00)

I can't wait to have my hands on those 38mm blacklabels

mb00033 (Mar 24, 2015 at 10:37)

And hope Brendan keeps his ODI grips on

hgrenade (Mar 24, 2015 at 10:56)

I am a brand whore for Deity

Weezy78 (Mar 25, 2015 at 14:01)

Good Parts, good Edits and now a good DH Team !

RedBurn (Mar 24, 2015 at 9:44)

deity >>>>>>>>>>>>>>>>>>>>>> Funn

iRossum (Mar 24, 2015 at 20:09)

NEKO is a god....

NAELns (Mar 24, 2015 at 3:23)

nice ORANGE style

Below threshold threads are hidden

4 16

MrEtnie (Mar 24, 2015 at 3:18)

I so like their design, but find the weight of the DH-ready carbon handlebar a bit heavy in comparison to for example Renthal Fatbar Carbon...

25 2

snooky (Mar 24, 2015 at 3:56)

I absolutely agree, those 45 grams are the difference between winning and losing a race, more so than the 500g i lose every morning on the toilet

MrEtnie (Mar 24, 2015 at 5:53)

Come on guys... Just stating facts here. It is an awesome company and I'm stoked on their new deal. I like their edits big time.

mb00033 (Mar 25, 2015 at 11:21)

I feel there Are some people here paid to give negative props bro @mretnie

MrEtnie (Mar 25, 2015 at 11:34)

@mb00033 probably. Don't really understand. Would buy a Deity bar right away if it had saved me a 100 grams, as did the Rethal bar. Design of the Deity is much better, but design doesn't save me a 100 grams with the build quality of a Renthal. Whatever...