2013 Diamondback - Part 1

Jul 22, 2012
by Brad Walton  
Diamondback Bikes invited us out to check out their new bike lineup for 2013 in beautiful Park City, Utah. With over 400 miles of trail right from the door, it's no wonder why DB pro rider Eric Porter chooses Park City to live and recreate. Diamondback hosted the event at Eric Porter's house, which had a new pumptrack and dirt jumps sculpted just in time for the product launch.

We arrived in typical fashion at a hotel a few days before the event. Although we're most comfortable in a tent, this particular hotel appeared to have a few added bonuses from sleeping under the stars. The 5-star St. Regis Deer Valley Resort defines luxury, and we were surprised they would tolerate shenanigans from a bunch of dirtbags. Waterfalls in the pool, cozy hot tubs, TV's built into the bathroom mirror, yada yada, yeah, it's nice. But there is one unique feature of the St. Regis. When guests arrive, their car is valet parked and they enter a small building that houses the funicular - a cable-pulled car that travels up tracks on the mountain to the hotel. Lined with leather seats and walls and open on three sides for stunning views of surrounding Deer Valley, the funicular is the grandest of all first impressions. We knew we were in for a real treat.

The St.Regis hotel at the Diamondback 2013 media camp. The last photo is the funicular a rope pulled car that travels up the mountain to the hotel. Big pimpin.
Eric Porter shreds his backyard trails on his Diamondback Sortie 29 r.
Jon leads the charge at the Diamondback 2013 bike launch

First things first, we got our shred on at sunrise. Park City trails are fast and flowy. Short travel is ideal to take advantage of the undulating hardpacked singletrack. Fortunately for us, Diamondback has an extensive collection suitable for just that. We didn't encounter anything steep uphill or down, but at over 7,000 feet elevation, if you're pushing hard you'll be sucking wind.

After a little break-in ride, we headed to Eric Porter's house to start prepping for the launch. DB product manager Tyler Bestwick did most of the grunt work to get the truck unpacked and the show assembled. Watching it all come together under the direction of marketing manager Jon Kennedy and brand manager Michael Brown was polar opposite to watching public highway construction. Although they appeared to have little idea of how to assemble their show, there was no shortage of work, and it all came together like clockwork.

Tyler does the grunt work for the Diamondback bike launch while Jon and Michael approve.

Kelly Mcgarry arrived from Crankworx France just in time for the show. Somehow he fits his bike into a duffel, and when it comes time to resurrect the beast, he claims it's a bit like giving birth. Kelly took charge of the construction aspect of the event, wielding his chainsaw like a battle axe. In the down time, he enjoys computing. Lots of computing.

When not riding the Mcgazza keeps in touch with the Dingo via Skype. Here he posts a Twitter update about Tyler s backflop wow s the lady s at dinner and maintains that positive Kiwi attitude.

When it comes time for work, Mcgazza is on point. Bro'ing down with the locals is just part of the job. Then it's on for a long day in front of the lens. Park City local photographer Justin Olsen was on hand to gather video footage for the DB product launch. We all worked together to create some solid visuals for your enjoyment.

Mcgazza fan club
Kelly finding his way through the trees
Justin Olsen shooting video for the Diamondback 2013 media camp. Kelly Mcgarry and Jon Kennedy pictured riding.

Ted Morton of Kamloops, BC won the Pinkbike/Diamondback essay contest and his prize is a stay for himself and a friend at the St. Regis for the DB bike launch, as well as a new 2013 DB bike of his choice. Like a true gentleman, he chose to bring his girlfriend, Keri, to the luxurious resort. Ted and Keri were wowed by the hotel and anxious to get on the fast trails of Park City.

Pinkbike contest winner Ted Morton and his girlfriend Carrie at a fancy hotel for the 2013 Diamondback product launch

bigquotesI'm super grateful to have the opportunity to join in on this trip. Everyone at Diamondback is always smiling and shows a genuine love for riding. - Ted Morton, winner of Pinkbike/Diamondback essay contest.

Dinner at the St. Regis during the Diamondback 2013 media camp.
  No time for bike talk in the presence of good food and great company.

Saturday, July 21st was the official showing of the 2013 Diamondback bike lineup. The entire mountain bike collection in all it's glory was on hand to behold, including a fleet of demo bikes to choose from. The weather was a gracious complement to the intimate event and the DB staff put on a solid product showing. To say that Diamondback has stepped up their game during the last couple years is a vast understatement. The new DB's feature a level of refinement on par with the top tier brands, and nearly all feature a component spec superior to competitors. DB's 2013 lineup varies from 26" and 29" offerings in the 4-6" travel range for the Knucklebox suspension bikes, as well as a few hardtails, all in 142x12mm rear axle size. Stay tuned to Pinkbike.com during the next few days to get an in-depth look into a few new DB models, as well as three separate chances to win one of three different bikes!

Headquarters for the Diamondback 2013 bike launch
The Diamondback 2013 bike launch

After the product tour it was time to hit the trails on our choice of Diamondback mountain bike. Eric Porter was the man with the plan and had a long, high-elevation ride in store for us to escape the heat of the low-land. There was no debate that a shuttle up to 10,000 feet for a long tour of the Wasatch Crest Trail would be the best route for our ride.


Eric Porter points out the ride to Jon Kennedy while Kelly Mcgarry tunes his cycle.
Diamondback 2013 media camp
Pinkbike.com contest winner Ted shreds trails in Park City for the 2013 Diamondback product launch
Pinkbike.com contest winner Ted rips some Park City singletrack at the 2013 Diamondback product launch
Pinkbike.com contest winner Ted rips some Park City singletrack at the 2013 Diamondback product launch
Pinkbike.com contest winner Ted rips some Park City singletrack at the 2013 Diamondback product launch
  Ted shreds the ripping singletrack of Park City. His weapon of choice was the DB Sortie 29'r. Never having ridden a 29" wheel, Ted was stoked on the light weight of the Sortie and it's nimble yet stable handling.

Eric Porter and Kelly Mcgarry on trail
  Eric Porter and Kelly Mcgarry living it up on the trails. These guys are true ambassadors of the sport.

Matt Jagger won a trip to the Diamondback 2013 media camp courtesy Bike Magazine and here he is led out by Bike photographer Anthony for a little photo sesh.
  Matt Jagger won the Bike Magazine contest and like Ted, his prize was joining in on the trip. Both contest winners were very grateful to be included and loved every minute of it.

After a long day in the saddle, Porter hosted a mexican barbeque with grilled tacos and lots of fresh salsa at his ranch. We must have been lucky ducks because right after getting off the trails, the skies briefly unleashed a storm. Fortunately, the high desert dries quickly and for dessert we hit the pumptrack and dirt jumps right into some beautiful evening light.

BBQ tacos at the Diamondback 2013 media camp
Pumptrackin at the 2013 Diamondback product launch
Riding Porter s backyard at the Diamondback 2013 product launch
Porter getting flat at dusk at the Diamondback 2013 product launch
  Eric Porter shows off his real estate.
Kelly with a flat 360 Table at the Diamondback 2013 product launch
  Kelly Mcgarry with a big flatspin 360 table.

Billy gets kissed by the sun at power hour at the Diamondback 2013 product launch
  While we're on the subject of tables, few do it better than Billy Lewis.

Pinkbike contest winner Ted throwing down at the Diamondback 2013 product launch

Oh yeah, and Ted that won the contest - he can jump dirt with the best of 'em.


Planting feet at dusk at the Diamondback 2013 product launch
Mcgazza with a huge Flip-No at the Diamondback 2013 product launch

Mcgazza gets inverted in a punchbowl of clouds.


From our impression, Diamondback is well on it's way to the top for the high-end market. You'll be hard pressed to find as fine of folks as we did at the 2013 Diamondback bike launch. It's all smiles, all the time. Everyone works hard at playing hard and it shows in their passion for and commitment to the industry.

Diamondback 2013 product launch

As our time at the Diamondback 2013 bike launch comes to an end, the coverage does not. Stay tuned to Pinkbike.com throughout the week to get the inside scoop on several product models, as well as some Pinkbike exclusive sneakpeaks of new products and three opportunities to win one of three 2013 Diamondback bikes!

Diamondback.com


64 Comments

  • 86 2
 would have been nice to actually get a spec and some pictures of the bikes....
  • 20 36
flag scracer13 (Jul 22, 2012 at 11:52) (Below Threshold)
 too embarrassed to show them
  • 11 1
 i bet they look exactly like last years models, just other colors... that's actually what you see on the pictures.
  • 1 9
flag wallheater (Jul 22, 2012 at 13:09) (Below Threshold)
 Top 'bro'ing' though! Bro brah dood.
  • 13 4
 a product launch without a clear pic of the product??? lol!!
  • 15 1
 Hey everyone, I was at this event shooting video for PB. We will be posting some vids starting tomorrow that will give more details and closer looks at a few of the individual bike models. Stay tuned!!
  • 3 0
 Waiting for the price on the Mason frame.
  • 2 0
 what exactly is diamondback building?
  • 4 3
 who cares if they didn't show their products, they all smiled all the time.
  • 2 1
 Where are the products?? Need a new trail bike.....
  • 2 1
 ascurtis made me laugh so hard
  • 2 0
 the new bikes are on DB web site
  • 11 0
 Did anyone even read the text? Stay tuned this week for details on the bikes, as well as three chances to win a bike!
  • 2 0
 don't tell them about the chances to win. they don't deserve it Big Grin
  • 1 0
 no joke, i would buy a diamond back if it was kelly's bike.
  • 2 1
 bro da bre bro DooD
  • 1 0
 Good to see that the contest winner can shred!
  • 2 0
 no shit hes from kamloops Wink
  • 1 0
 Was that a picture of the food or her breasts?
  • 1 0
 I dont see any food
  • 16 1
 like the coverage PB. However i would have liked to see the Bikes first, then the events! DB is looking good tho!
  • 5 0
 If you guys spent the time you've wasted trying to sound like a bunch of know it alls actually reading the seriously quality article PB put together, you would realize they blatantly said more coverage (read pics and bikes) is coming very soon.
And wtf is with everyone naysaying the knucklebox design... its a suspension design that works.
No $*$& it looks similar to another companies design. Half the bikes out now use almost identical setubs with only subtle differences in location of pivots and shapes of linkages.
  • 5 0
 Hah after going thru the pics I thought it was more an article on the trails in PC. Good to see the Wasatch Crest Trail getting some love on PB though.
  • 2 0
 Great article PB. Looks like you're all livin the life for sure :thumbs:
Riding in that locale with such cool people would be a highlight of a lifetime, I cant imagine doing it for a living.
Cant wait to see some pics or vids!
  • 2 1
 I thought they were going to release a dh bike?

When will companies like diamondback realize it is not good marketing to create videos of your team riding burly dh track with bikes that don't exist to the purchasing public yet.
  • 3 1
 Pretty much echoes my sentiments, why do they keep showing us proto bikes that look great and not actually bothering to put them into production?! Chances are, a well priced DH bike would do really well in the current market.
  • 1 4
 looked pretty sweet too, almost similar to a dhr
  • 8 1
 We should feel so lucky as to have a company that actually cares enough about the end use of their product that they won't release it until it is dialed. There is so much junk floating around in the bike industry just because early adopters want it, when in reality it hasn't been tested long enough to work the kinks out. After spending some time this weekend with the Diamondback test crew, it's obvious these guys ride a ton and have put the product through it's paces. When it's ready it will be available for purchase. It's great to make marketing videos showing products being tested in real world situations. If only other companies would do this, the industry would be a lot safer and more reputable.
  • 2 1
 Brad's got it spot on, many companies (& not just the bike industry) use the end consumers as their test dumbies, the DH frame does exist & will be out very soon.
  • 1 2
 Don't get me wrong, I am not saying that these bikes don't look fun. Clearly there has been a fair bit of engineering to develop a system which supports such a low center of gravity and an active suspension curve.

However, I feel that their continuous downhill prototype teasing is growing tiresome. Rather than Diamondback proving their brand by releasing videos of their current line, it seems that all I see are produced (albeit quality) videos showcasing bikes that I don't have the privilege to buy. I'm not sure how one can argue that delaying the production of a downhill bike for 2 seasons all the while desperately trying to appeal "legit" to the mountain biking community is something worth defending.
  • 1 0
 the same thing happened with trek! all the c3 riders shred on the trek slopestyle, and make you want that bike, yey trek.doesnt sell it!
  • 1 0
 *yet. sorry my phone sucks at typing
  • 1 0
 Diamondback UK have just posted a picture of the DH8 frame on their facebook page

www.facebook.com/diamondback.bikes?ref=hl#!/diamondback.bikes
  • 1 0
 To CaptainLip, you should do some research of the history of diamond back before bad mouthing, in the early eighties they were a top of line bmx company. A lot of their bmx bikes debuted on the bmx movie "RAD". I know a lot of their products are at cheaper selling platforms but that is so the average consumer can buy a diamond back. I have a couple of diamond backs earlier models and love them, I also have a early bmx diamond back and it is still going strong. I don't think that's cheap at all.
  • 1 0
 I have the 2012 Sortie 29er 3 and absolutely love it! Love it so much that three weeks ago I broke my right clavicle from going so fast and hitting a ramp unexpected Smile I have an ibis mojo HD as well, but honestly most of the time I feel like riding the Sortie more then the ibis.
  • 6 4
 half the pics are of food.....
  • 6 0
 Mmmm food....
  • 2 1
 Funny how that "blue" looks sweet on the Commencal's no so much on the DB's
  • 1 0
 I saw those guys pull up. I took off to avoid a bunch of shuttle clowns clogging up the trail. Damn. I missed out.
  • 1 0
 Well great. Now I just want to move back to Utah even more. Thanks Pink Bike.
  • 2 1
 lol and what about the new models? now u just made me hungry oh well...
  • 1 0
 i think they've already updated their website to reflect 13 models.
  • 1 0
 Does anyone know the rims on Kelly's bike? Its the blue Scapegoat
  • 3 3
 We'll find out at the product launch. Oh hang on.....
  • 1 0
 maybe like gravitys or something
  • 1 0
 hes sponsored by Atomlab and the photo of him with his arms outstretched are describing how wide his bars are haha
  • 1 0
 And is that a Tioga tire on the front of McGarry's Scapegoat?
  • 1 0
 Any news on the db Dixon hardtail?
  • 1 0
 Do you mean the Mason hardtail? I'm pretty sure that is what you are referring to.. If so stay tuned, there will be a video on that specific bike soon. I can tell you it rips though! I had a blast riding that thing...
  • 1 0
 Not to steal any of DB's thunder, but if you want a Mason/Dixon- check out the Canfield Brothers Yelli Screamy.
  • 2 1
 soooo.... there was no bikes? lol
  • 3 0
 soooo.... you didn't read the text? lol
  • 1 0
 Those look like some good tacos Sarah
  • 3 3
 So whats new about these DB bikes? the decals? -_-
  • 1 0
 nevermind
  • 2 5
 so i guess one of their pro racers couldnt even bother to show up for their launch. good job reppin your sponsor.
  • 3 0
 And who would that be? Kyle Thomas? You mean the guy who was racing this weekend at National Champs?
  • 6 0
 It was at Eric Porter's house, and Kelly Mcgarry flew straight in from France arriving at 3am. Billy Lewis also showed up on Saturday for the event and threw down hard on the dj's. That's 3 pro riders...
  • 2 5
 the new AM bikes of DB is the same look as the commencal meta ... fake.
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