Atomlab Suprelite Wheelset - Previewed

Apr 12, 2011
by Mike Levy  
photo
Atomlab's Suprelite wheelset is intended to be able to take more abuse than some of the featherweight all-mountain options out there, but still come in at a respectable weight of 1890 grams.

Atomlab Suprelite wheelset details:

- Built to be a 'lightweight all-mountain wheelset'
- Uses Atomlab's Suprelite rims and PimpLite hubs
- Internal rim width of 18mm
- Built with Atomlab's strip resistant 20 gauge alloy Torque nipples
- 20mm front hub (adapters to fit 15mm and QR available), 12x135mm rear hub (adapter to fit QR available)
- Rim weight: 500g
- Wheelset weight: 1890g (front - 890g, rear - 1000g)
- MSRP $699.99 CAD (complete wheelset), $99.99 CAD (SuperLite rim only)


What are they: Atomlab's Suprelite wheelset is designed to be used for aggressive cross-country or all-mountain riding, and while they are not the lightest option out there at 1890 grams, the Suprelite's are built with strength in mind. This should put them on the radar of people who ride their five or six inch travel bike like a downhill rig - you know who you are - or bigger riders that don't want to be second guessing how their hoops are going to hold up during a hard day in the saddle. Atomlab is confident that they can also be used on a DJ bike, if you think that you're smooth enough that is. They have a suggested retail of $699.99 CAD that puts them up against some stiff competition, although they may have many fans if they prove to be reliable in what is quickly becoming a category of anorexic wheelsets as everyone races to build lighter and lighter all-mountain and trail machines.


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The Suprelite rim is 23mm wide, with an internal width of 18mm. Rim weight is a respectable 500 grams.


The details: The wheels are built using Atomlab's Suprelite 32 hole rims that weigh in at a very reasonable 500 grams each - not exactly a mind blowing weight, but do keep in mind that they intended for more abuse that some other rims. The alloy used for the rims have been taken to a T10 hardness (most mountain bike frames are taken to T6), and have a pinned joint. Internal rim width is slightly skinnier than expected at only 18mm, which is 4mm less than many others and a point to keep in mind if you like to run high volume 2.4-2.5" tires on your all-mountain bike. The outer width measures 23mm, slightly skinnier than the 25mm width that they are advertised as having.

Our Suprelite test wheels are laced to Atomlab's PimpLite hub set and come ready to fit 20mm forks and 12x135mm rear ends, but adapters are available to fit both 15mm and QR forks, as well as standard quick release rear dropouts. Atomlab uses their aluminum Torque nipples for the build that are not only a much larger gauge, 20g compared to the usual 14g found on nearly every other wheel, but also feature a nearly strip-proof torx socket on their head to aid in maintenance down the road, even if you do have to remove the tire and rim strip to access them. The wheels also include the proprietary spoke wrench that you'll need to do any work on them.

Our Suprelites are a standard build straight from Atomlab, but they can also put together a custom wheelset using a 12x150mm rear hub if you want to fit the Suprelite wheelset to your downhill bike. Looking to add some color to your ride? Rims can be had in black, white, green, gold, red and blue. You can even have them put together with titanium spokes if you wish.


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Adapters can be swapped into place for 15mm and QR front wheels, as well as QR rear wheels. Atomlab can also build you a rear wheel using their 12x150mm PimpLite hub.


Their $699.99 CAD suggested retail is by no means a small amount of money, especially considering that lighter wheels can be had for less, but Atomlab is confident that their reputation for burly products will continue with the Suprelite wheelset. We'll be throwing them on an all-mountain bike and giving them a proper beat down to see if this rings true. Stay Tuned!

Visit the Atomlab website to see their entire lineup, or check out 1664 distribution if you're in Canada.

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49 Comments
  • 15 0
 the wheels say suPRE light, not suPER light Wink
  • 1 4
 I think they changed it now but LOL
  • 1 0
 nice catch!
  • 3 11
flag theminsta (Apr 12, 2011 at 4:31) (Below Threshold)
 Are you serious? I could easily find wheels with i9 hubs and killer rims for $700...
  • 2 1
 Atomlabs are sick, and they really are tough as hell. Only problem is i've been waiting 2 months for one wheel rebuild...
  • 18 0
 "theminsta (3 hours ago)
Are you serious? I could easily find wheels with i9 hubs and killer rims for $700..."

And yet you think your used syncros wheels are worth $470????
  • 3 0
 Its supposed to be SUPRElight. look at the pinkbike title
  • 1 0
 oh yer :/
  • 2 3
 I haven't touched that ad since 2 years ago... And mosh, you are completely out of line. Just like my ad, this wheel is way overpriced and not worth it. If you don't agree, you must be well off or something.
  • 3 0
 Well if you look at Suggested retail of an I9 wheelset it is over $1000usd, and the suggested retail on these is only $699cdn, so which one is over priced? Reguardless of how much you can easily find those I9 wheels for I am sure you can find these for way less then the I9's.
  • 3 1
 Except I9's are I9's and these are atomlabs..... and no matter how you spin it even paying 1000 for I9's is worth it over paying $700 for these

Or even better: just build your own wheels
  • 3 4
 Well said arekieh.
Mosh: having fun with the props?

It's definitely true that the wheels could be found for less, and even less than the i9 wheels. But I was to quickly focus on the fact that they are charging $100 for a rim. My comparisons are subjective, so I expect more criticism (hopefully a bit more constructive); it is like NS throwing up a brand new wheelset and a new rim, and suddenly upmarking the prices. Like NS, I personally do not view Atomlab to be a company that could be considered as a wheel-company, although their Pimplite rims have quite the good reputation. I would understand if a company like DT Swiss, Mavic, Fulcrum decided to make a new rim and make it cost $100, because they probably will have the technology, experience/knowledge, etc. to produce a rim that will be worth that (retail) price. Not only rims, but hubs as well. I also do not know how well the Pimplite hubs perform, but I would be inclined to think it is inferior when compared to DT Swiss, for example. It just happens somewhat subconsciously, and I find it hard to believe that a wheel coming from a company, that I perceive as a frame-producing company, can be marked at a price that high.

In a reciprocated situation, it's like Mavic coming out with a frame that's marked at a price similar to a Santa Cruz frame. That's just how I see it. I appreciate criticism, but Mosh, all you are doing is throwing personal attacks; I see it as an immature act.
P.S. I paid $210 for the front hub, $170 for the rear hub, $90 for each rim, $~110 for the spokes.. Just saying.
  • 2 0
 Also,
Who calls what the price is, You cant say that I9's are over priced just because they are more expensive then the AtomLabs. Price needs to be justified. I9's are known to be one of the best non custom wheelsets out there.
The Atomlab's are some random non wheel company asking for $700.

The i9's and atomlabs are a) not comparable and b) in different price ranges.

If you want to compare to something in the same price range look at crossmax st esque wheels. Specifically: crossmax st's seem to blow these out of the water.

Just my 2 cents but at the end of the day id still build my own wheelset with CK or Hope hubs depending on the budget.
  • 1 1
 Good point yet again. Regardless of the company, the products themselves are in a complete different league relative to each other.. But I did try to focus on Atomlab and Mavic for the sake of the price range. I was referring to how with the same price, Mavic wheels would give a way better value and credibility of performance along with the actual performance it brings for the buck. And you gave a specific example, so this argument is official closed. Haha Hope hubs, I think, is way too inexpensive. I understand that the company still makes a profit from that low of a price, but for the quality it brings, it is definitely worth the MSRP they originally suggested. But no doubt, this type of situation could also arise with this wheelset here too, perhaps. But I still stand by my argument that a way superior (non-custom) wheelset could be found for this wheel's ridiculous MSRP.
  • 2 0
 PSH. weight weenies..
  • 2 0
 @theminsta: agreed on the manufacturer bit i still think theyre overpriced too
@theriotact: if you dont care about the weight of your wheels you have serious problems. Wheels are the most improtant place to save weight. And thats not being a weight weeny its just how you should build a bike.
  • 1 0
 you have a point
  • 3 1
 all-mountain... but struggles with tires over 2.4 and no 10mm bolt thru rear option but a 12mm, i'd thought 10mm more popular
i think they will struggle to find a market, i dont think an aggressive rider "who knows who they are" is going to run them on a 6in rig and ride like a down hiller even if they are tough

they look sick, spech' the understated hubs
  • 7 0
 Most all mountain bikes use a 12mm x 135 rear spacing. The fact of the matter is that most all mountain riders are looking to make their bikes as light, yet as strong as possible. I understand that you are looking at these wheels from the point of view that perhaps you would be using these on a downhill bike or your dirt jumper. However, most all mountain riders would not run a tire over 2.35 for anything beyond that makes climbing difficult and it weighs a lot.
Also, when you say, "i dont think an aggressive rider "who knows who they are" is going to run them on a 6in rig and ride like a down hiller even if they are tough. " you don't quite seem to grasp the concept of all mountain. I race and ride downhill/freeride/dj/street/park as much as anybody on this site does. But, I also ride XC, which like any other style of mountain biking, requires a change in riding style. If one wants to ride dirt jumps, do they "ride like a downhiller"? Of course not. But if one wants to ride all mountain, they are going to be a little more careful on their bike because it lighter weight and the parts are not as strong. Don't get me wrong, I would still go balls out on a dh section on a 6 inch travel bike, but I would be picking and choosing lines a bit more carefully. Anybody who rides a mountain bike knows what it is like to be bombing down a super a sick, dope, gnarly, and or rad section etc... At the same time, anybody who rides a mountain bike has heard the hiss of despair or the loud pang that hurts their ears, and their pocket. If you did not get my metaphors, I am talking about a flat tire or a dented/cracked rim. That is where the Atomlab Suprelite wheels come in. They are tough as hell and they are light. I would say that 1890g is pretty light for an all mountain wheel. Most light weight xc wheels are in the 1200-1500g range. And btw, 12mm thru axels still go on most all mountain bikes. 10mm is for dj bikes.
  • 2 1
 Internal rim width of 18mm is way too skinny for All Mountain. I wouldn't even want to put 2.35" tires on rims as skinny as that.
  • 1 0
 I ran 2.5" schwalbes on these bad asses all year last year as my DH race wheels and had no issues.
  • 1 0
 Of course you _can_ put almost any tire on any rim, but at some point you start to lose side-wall stability, especially when running at lower pressures. Wider rims seem to have a better feel. I only really noticed the difference when my new bike came with significantly wider rims than my previous bike. I just don't understand the skinny rim thing. It's not like it saves that much weight.
  • 1 0
 Oh I do agree with you on the different feel part forsure. There is some personal preference that comes into play, and for me it all works well.
  • 3 0
 @konarider (name indicative of what you know about bikes??? lol)

That really isnt that light for an AM wheelset.Theyre actually pretty heavy stock ibis mojo wheels are like 2000g...id expect more a weight decrease for that price. Dont quote me on any of these numbers but im pretty sure im in the right range. Crossmax ST's are around 1640g and I9 equivalents are in the same range. A custom wheelset would also be in that ish range for a similar price.
So really unless these truly are significantly stronger and your a larger person that ruins wheelsets they really dont seem all that good.

Also your 1200-1500 quote is pretty far off (i think correct me if im wrong please). Lightest wheelset that is a reasonable (aka under 1 grand) price are the I9 superlights (1320g). Basically everything else is 1550g (which is still stupidly low) or higher. Even CB cobalts are in the 1600 range.


Jk about the kona joke, you have probably been riding for way longer than me.
  • 1 0
 if i can ride my bike up it I'm happy, I'm not trying to win hill climbing awards and as i ride every day to work my fitness copes so that i'm not burnt out half way thru a ride after several hills. but I ride for the rewards of gravity not to zip the trasils, and I expect the fragility of my 6in 32lbs rig to be the last thing on my mind on all but DH race tracks. with gear I'm riding at 200lbs and know I'm not the smoothest rider as I destroyed wheels before (on Thredbo NSW DH track). With that in mind I'm just saying I wouldnt have confidence that these would do the trick for me at this price. I like 10mm better as you can run it on most bikes that usually take QR, while a 12mm set up may not fit.
  • 3 0
 At your weight/Size i wouldnt be comfortable with much that isnt bombproof to be honest.
And wheels are expensive
  • 2 0
 I have been on this website for probably 7 years now and I have been riding for a little but longer. But that doesn't mean anything. You are correct about your wheel weights. I was just taking a guess at how light wheels could possibly be. I work in a shop and had stans ztr podium wheels come in the other day. I would probably say that those are lighter than the crossmax that I run on my bike. But anyway, the point that I am making is that atomlab is trying to make a wheel catered toward those who don't want to break the bank at $900 plus which is also of reasonable quality. I ride with plenty of dudes who run old atomlab wheels and romic shocks because they know that is what works and it is not the most flashy expensive product with 50 different colorways on the market. Atomlab is known to make a damn good product. But what everybody is kind of missing here is the description of "light weight all mountain wheels". Now, if the title said "Bender hucking, minaar boosting, cam zink spinning fvcking crazy all mountain wheels" then this would be a different story. This wheel is being advertised as more or less a stronger version of a light weight xc wheel. Not a skinny version of a DH wheel.
  • 1 0
 True True
  • 1 0
 My GT Sanction comes standard with 12mm Maxle dropouts. I was lucky enough to alread have a 12mm rear hub. Point being, you can buy a 12 to 10mm stepdown axle if that's what you want/have to use. But plenty of dedicated Aggro AM bikes come with 12mm standard. Fwiw, I ride my 6" AM bike (the GT and my last Commencal Supreme 6.3, which I used my 12mm wheelset with 10mm stepdown on) like a DH bike and they fair pretty well. A strong wheelset if very important when doing so.
  • 4 1
 These seem OK, but the new Easton Havoc wheels are wider and lighter (1750g) and are rated for FR use...These are a bit cheaper but miss the mark a little...
  • 1 0
 I ran atomlab wheels for 4 years and they are true to the companies motto "tough as hell". The atomlab hubs, which I ran with their trailpimp rims on a wheelset for 4 years, are no worse than most other brand hubs because they use similar cartridge bearins and similar freehubs. Yes, you can find lighter wheelsets. However, the point of these wheels is that they are durable. So, for your average rider who wants a very dependable and strong wheel set for a decent price, these wheels are good. As for the price of just the rims, $100 is really not much more expensive than other rims. Other $100 rims may be lighter but they aren't necessarily going to be stronger or last longer. These wheels are a good long-term investment. I myself plan to build a wheelset using XT hubs and the superlite rim for an all-mountain bike, meaning this will be the only wheelset i'll need for that bike for several years at least. Also, their special nipples are more strip resistant than regular spoke nipples.
  • 2 0
 I've been riding FR/DH/DJ/Street on pimplites for years and they don't even flinch. Atomlabs makes some good stuff , not to mention they look fantastic.
  • 3 1
 18mm inner width is a big let down...otherwise I would have seriously considered them.
  • 1 0
 Roval Traverse Al is 1750grams and cost $500.00
Better weight ,performance,price and a warranty that atomlab is unable to match!
  • 2 0
 Doesn't look like anything we haven't seen before.
  • 6 0
 Too bad they didn't try a square wheel or magnetic repulsion spokes or something.........
  • 3 0
 The benefit of a square wheel is your contact patch is huge, you can literally run a 0.5" width tire and have a greater contact patch than a 3.0, the huge downside of course is rolling resistance.
  • 1 0
 Check these out....http://www.notubes.com/ZTR-Flow-26-Stock-Wheelset-P451C31.aspx
  • 1 1
 I'm glad they didn't go over the top with the graphics on these wheels like they have done on their other products in the past.
  • 1 0
 ive always liked the graphics on atomlabs.
  • 1 0
 That may be true, but their over-the-top graphics made their wheels stand out too much for my taste. To me, a wheel set should be subtle.
  • 1 0
 see i like wheels to stand out :p
  • 1 2
 Step 1: Buy Hadley hubs. $400
Step 2: Buy WTB dual duty rims. $80
Step 3: Buy DTS competition spokes. $80
Step 4: Pay shop to build. $80

$640 wheelset, 1840g for AM rim, 1940 for DH rim, supreme quality.
  • 1 0
 You have to remember the MSRP shown is in Canadian dollars, these wheels in the USA I beleive are around $550USD. Not to mention these rims will outlast the WTB rims.
  • 2 1
 CAD is now higher than USD. I've been rocking only WTB dual duties on serious DH for the past 3 years, and they have yet to fail me. Before that, a large number of different rims have utterly failed.
  • 2 0
 Yes the Canadian dollar is higher right now, but Canadian retails are also alot higher. Goods cost less in the USA.
  • 1 0
 big mistake with the non eyelitted, get a nice dt swiss rim Smile
  • 1 0
 atomlab is lame. they dont have eyelets
  • 1 1
 My DH wheels on my 951 are lighter... Hope/Flows-1850g







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