Share the Ride with Diamondback
In late November of 2013, Pinkbike’s Karl Burkat called me to introduce me to a new initiative that Pinkbike was pushing called “Share the Ride”, which was focused on getting disadvantaged youth on new bikes. I was intrigued and very much wanted to be a part of what the Pinkbike team was putting together. My hope was to spin it locally. Karl then introduced me to Rachelle Frazer who was heading up the program and we ran with it.
The plan was to work with Kent Youth & Family Services which provides professional counseling, education and support services to children, youth and their families by developing innovative programs in culturally sensitive ways. We worked with KY&FS Outreach Manager, Robert White, to identify 22 youth who needed bikes. We ordered the bikes, built them up, brought in locks from Abus, helmets from Kali and brought in a ton of pizza which all culminated in a great evening both for the kids and for the Diamondback Staff.
The notion that the gift you receive from giving to others far exceeds the gift given, is almost cliché these days. We are taught this from an early age and it’s reminded to us every holiday season. But the actual feeling taken away will never be cliché… you can never become tired of or used to it. It’s always special and exceptionally rewarding. And I am thrilled to work for a bike company and work within an industry with partners like Pinkbike, that share these values with me.
Happy Holidays!
diamondback.com/
pinkbike.com/sharetheride
Author Info:
Seattle, WA, United States
Must Read This Week
36 Comments
- 220
kennedymaia
(Dec 28, 2013 at 4:34)
Lack such incentives in Brazil, I am very sad about Brazil that give little encouragement in the use of the bicycle for our children position, Brazil pays 70% tax on the value of the bike, glad to see this initiative in other countries.
- 170
dancingwhale
(Dec 28, 2013 at 11:11)
That's just plain stupid and cruel..
- 40
kennedymaia
(Dec 28, 2013 at 13:29)
Yes very stupid of our government, for me to buy some equipment, do not buy in Brazil because it is very expensive, only buy in USA.
- 221
Donodh
(Dec 28, 2013 at 0:01)
Its so cool that they are doing this. I just wish Kelly Mcgazza was there.
- 101
triggstar
(Dec 28, 2013 at 0:23)
My first ever bmx was a diamond back joker maybe 15 yrs ago.
This is a great deed for the youth of today
- 20
SithBike
(Dec 28, 2013 at 11:33)
The kids looked like they were in shock. Shinny new bikes! Now this is what children deserve.
- 127
crs-one
(Dec 28, 2013 at 8:20)
Shame they aren't sharing the ride with Mike Gray, or the rest of the entire BMX team they just dropped.
- 30
ljheyden
(Dec 28, 2013 at 15:13)
I work for a small diamondback dealer and all i hear is diamondback are shit and so is the people that run it. just goes to show what idiots people can be. oh and i have always rode i diamondback. the sabbath was awesome!!!
- 20
xi11um
(Dec 30, 2013 at 12:38)
I have never had anything but awesome experiences with Diamondback bikes and dealers.
- 11
Jammins
(Dec 29, 2013 at 10:03)
Hahaa had to laugh @flag Enduro27 with that shitty comment! hes proberly a bitter young gentleman with a ugly girlfriend and a under size willy with little tiny peanut balls love him, because of this he walks round with a face like a bank robers dog all the time! @lowselyproductionsEXTRA..... ps Good job diamond back cool presents for the kids! 
- 31
Lilshredman
(Dec 28, 2013 at 9:26)
Dear Diamondback,
I need a Scapegoat or Mission!
I am tired of my Shitty Schwinn!!!!
- 40
ejruhu75
(Dec 29, 2013 at 6:17)
im selling my mission 2. check it out.
- 10
mfrdhracer
(Dec 28, 2013 at 10:01)
Diamondback is pretty awesome about shit like that. when I used to race dh in my teens they hooked out team up with free frames to race on. nothing special but it was free.
- 20
Sshredder
(Dec 28, 2013 at 10:55)
Happy kids!!!!! Im talkin about the vid not the peeps with the humbug comments.
- 34
ramprider17
(Dec 29, 2013 at 2:22)
This may be great press, but I can't help but think this is just Diamond back unloading a bunch of bmxes no one will buy after they announced they are dropping their whole bmx program.
- 31
hubbz
(Dec 30, 2013 at 8:59)
Your an asshole, they did something nice for a bunch of kids that have nothing. I doubt they did it just for the press. Plus they gave out more than bmx bikes. It was a good thing they did, kudos diamondback..you made a bunch of kids very happy!
- 12
ramprider17
(Jan 1, 2014 at 22:21)
You're*
- 10
tom666
FL (Dec 31, 2013 at 11:55)
I started out on a Diamondback. Glad they got my money, great thing they did here.
- 10
crash21
(Dec 28, 2013 at 3:17)
have more riding! same as other video
- 20
Dustjunky
(Dec 28, 2013 at 4:52)
Sweet :0)
- 25
carrnage
(Dec 28, 2013 at 10:11)
That's cool and all but i wish db would actually stand behind their product. Boughta new a 2008 recoil and four years later the rear triangle snapped, warranty was full replacement for 5 years but instead of doing that they d*cked around with my lbs for 6 whole months to try and wait out the warranty. Finally right before it expired they offered a new recoil at wholesale value, as if i would want to buy from them again
- 10
team-issue
(Dec 29, 2013 at 7:48)
Must be where all the money went from dropping their bmx program.
- 10
t-dog888
(Dec 30, 2013 at 16:42)
Pink bike needs to do this more
- 10
jgibb83
(Dec 28, 2013 at 7:57)
Great job Jon!
- 10
MethodMan31
(Dec 30, 2013 at 12:09)
This is GREAT!
- 45
lowselyproductionsEXTRA
(Dec 28, 2013 at 0:09)
do diamondback still make the DE3 I think its called. its a mtb hardtail?
- 204
Enduro27
(Dec 28, 2013 at 0:20)
Why don't you go on their website and find out for yourself
- 94
demo-dood
(Dec 28, 2013 at 0:51)
cos hes lazy
- 32
lowselyproductionsEXTRA
(Dec 28, 2013 at 6:08)
I did go to the website but it did not have it on there, I was only wondering if I can get some parts from mine.
- 24
maxram7
(Dec 28, 2013 at 8:01)
maybe you should ask on the forum... it's there for something
- 130
GREMLlN
(Dec 28, 2013 at 10:19)
Why is everyone so mean to each other
- 42
Zziplex
(Dec 28, 2013 at 11:29)
Coz they're so RAD and Sick I think.
- 70
demo-dood
(Dec 28, 2013 at 12:36)
cos this is pinkbike. haha
Login or Sign Up