Lōgōs Components Releases New XC, AM|EN Carbon Wheels
PRESS RELEASE: Logos Components
Lōgōs Components is expanding its award-winning Omnium Collection of performance wheels to include XC and All-Mountain | Enduro models. Using the same open standard design philosophy and non-proprietary dual-spring star ratchet architecture as their Aéras aero road, Epoché Road | CX | Gravel, Atara Gravel | Adventure, and Eudae Trail offerings, each is engineered to deliver the transformative responsiveness of a boutique race-day wheel, but in an affordable package that prioritizes lifetime reliability and serviceability.
Backed by Lōgōs’ lifetime warranty, lifetime incident protection, and US-based support team and warehouse for same/next-day shipment of service parts, they are available for $1299 via www.logoscomponents.com or your favorite local shop (more on this below).
Gída (Greek for goat, as in “climbs like a”, and the “Greatest of All Time”) is a podium-ready XC wheel that’s tough enough to train on.
Key benefits include:
• Asymmetric 33W|28IW|24.5D profile
• 1395g with 130kg max system weight
• Non-proprietary arché OS dual-spring star ratchet hub architecture
• Precision-built with a Pillar Wing 20 spokes (universal spare included) and brass nipples for long term durability and serviceability
• Lifetime Warranty & Incident Protection Program
Eudae HD is an All-Mountain | Enduro version of the award-winning Eudae (short for eudaemonia, or “human flourishing”) trail wheel, built using a beefier version of the rim and heavier-gauge spokes.
Key benefits include:
• Asymmetric 37W|31IW|24.5D profile
• 1765g with 130kg max system weight
• Non-proprietary arché OS dual-spring star ratchet hub architecture
• Precision-built with heavier-gauge Pillar Wing 23 spokes (universal spare included) and brass nipples for long term durability and serviceability
• Lifetime Warranty & Incident Protection Program
Design Philosophy
Lōgōs utilizes proven open standards, non-proprietary parts, and precision manufacturing to deliver the transformative responsiveness of a boutique race-day wheel, but in an affordable package that prioritizes lifetime reliability and serviceability.
At the heart of every Lōgōs wheel is the arché OS hubset. Based on the original star ratchet architecture patented by Hügi in the 90s and later popularized by DT Swiss, the dual-spring design offers legendary reliability along with tool-free serviceability and adaptability via readily-available endcaps, freehubs, and ratchets.
A refined mixed-modulus rim layup with individual nipple seat reinforcement and offset angle drilling puts the right carbon in the right places, while the same state-of-the-art process used to achieve a stunning raw matte carbon finish straight from the mold also eliminates excess resin, voids, and the need for fillers or clearcoat.
Standard counts of Pillar Wing spokes deliver extended fatigue life and an aero benefit at a low weight, with precision assembly and a universal-length spare further ensuring a durable build that’s easy to service. These are paired with external brass nipples to avoid the seizing, splitting, and failing common with aluminum nipples as well as the complexity of accessing hidden ones for routine maintenance.
Local Shop Program
Lōgōs is available through a growing network of local shops. If you would like to support your local shop by directing your purchase through them, or you are a shop employee interested in learning more, simply reach out to Lōgōs with your name, shop info, and the products you’re interested in and their team will facilitate for you.
About Lōgōs
Lōgōs was created by some of the people behind Thesis Bike, The Gravel Ride Podcast, and The Ridership online community to make high-performance components more accessible through a commitment to proven open standards, non-proprietary parts, and lifetime rider support. Their name reflects the reasoned discourse and principled approach that underpins their product and support philosophies while providing a tongue-in-cheek commentary on status symbol marketing and a reminder that riding bikes is about having fun.
For more information visit us at logoscomponents.com
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"uh, thats the half life logo".
Double checks image search.
Yep, almost identical. Only difference is a rounding on the top, and bottom right ends. Curious how that is considered different "enough".
With Thesis, we’ve been transparent about starting with an open mold frame, which we modified to address areas where we saw opportunity to improve utility and durability. We also bring frames into our facility raw so we can do our own QC, finish work, and paint to ensure they’re up to our standards before having a single professional mechanic assemble each into a custom-spec bike for a superior build relative to cheaper assembly-line production.
This model, together with our 1-on-1 consults, has enabled us to offer high-quality builds, dialed to each rider’s unique fit via custom-sized cockpits and proportional crank lengths, fitness via custom gearing, and terrain via wheel//tire packages and optional dropper posts, at a competitive price point. We’ve built a community along with a company on our commitment to supporting riders, regardless of whether they ride our products.
Anyone interested in learning more about our approach might enjoy this interview with Russ Roca over at PathLessPedaled (www.youtube.com/watch?v=FI6bRB9jaXY), or my work with The Gravel Ride Podcast (thegravelride.bike/size/5/?search=randall). And if anyone has questions, ideas, or feedback about what we do or how we do it, please feel encouraged to send them our way.
Our manufacturing partner for Logos is the same one we collaborated with on Thesis’ rims starting in 2017. Thesis wheels incorporated DT350 hubs due to their bombproof design, and when that Hugi-designed architecture came off patent, we worked with that same partner on the acquisition of a hub-maker to bring rim and hub manufacturing, along with wheel system co-development, assembly, and packaging, under a single roof with a hub based on the lighter dual-spring DT240 (with bearings from Enduro).
The primary one is that these spokes have an improved fatigue life due to both their structure and production process. The bladed section allow increased elasticity under high load, and in the process of forming the wing shaped bladed profile the grain structure of the sandvik steel is improved considerably, both of which result in a spoke that tends to last through many more fatigue cycles.
Bladed spokes also help ensure a reliable wheel build free from windup (twisting of the spokes during the build), and make truing wheels easier for the same reason.