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Interbike 2008 - Norco Shore One

Oct 2, 2008
by Mike Levy  
Norco's Shore line represents their vision of a serious and versatile freeride bike. They have been an important part of Norco's big-bike stable for many seasons now but for '09 the Shore series gets a makeover of Ricki Lake proportions. We're going to take a closer look at their all new Shore One, the top end bike in the line-up.

HD Video Inside!
Norco Shore One

Norco's Shore line consists of three different models that all use the same frame as a starting point, a new for '09, 7" swoopy platform. The new design has some benefits that will translate over to the trail quite well.

We've got the one and only Jay Hoot's to guide us through his favorite bike in the line-up and the changes made for 2009:


Having the shock positioned lower within the frame will help lower the Shore's center of gravity even more. Some readers may also notice that the Fox shock is at quite a different angle than past years. This was done to tweak the suspension rate to perform better in more places on the trail. The new shape also lets Norco build a new smaller size in '09 for all you pint size pinners


The exaggerated curvy lines serve a double purpose: The first is that it just looks plain rad. Second, you gain loads of clearance. Whether you are a trickster that throws his legs over the top tube or a rider that likes to keep your hands in place at all times, one thing you'll benefit from is better stand over. The massive 1.5" headtube is forged for even more weld contact, and hence forth a stronger front end.


Out back sits a 12x150 mm MAXLE holding everything together. Light, strong, and stiff. No more having to carry 19 mm wrenches is a huge plus

The Specs!

Frame sizeSmall, Medium and Large with 7" of travel
Rear ShockFox DHX 5.0
ForkRockShox Totem Coil
HeadsetFSA Orbit Extreme Pro 1.5" Alloy
CrankarmsSRAM HammerSchmidt
Bottom BracketSRAM HammerSchmidt
PedalsDMR Magnesium
ChainKMC X-9 Gold Ti Nitrite
CassetteSRAM PG970 DH 11-26
Rear DerailleurSRAM X.0 Short Cage
Shifter Cable/HousingStock
Shifter PodSRAM X.9 9 Speed
HandlebarFunn Fatboy 50 mm rise
StemTruvativ Holzfeller 1.5" 31.8
BrakesAvid Elixir CR Brakes
WheelsetSun Equalizer welded, 29 mm, Jumping Flea hubs
TiresKenda Nevegal 2.5
SaddleWTB Rocket V comp
SeatpostTruvativ XR 30.9

The rad monster poster paint job and matching bars (look closely) are sweet, but the real standout for me is the inclusion of SRAM's HammerSchmidt crank system.


We'll be cover the HammerSchmidt system in more depth later on, but it makes a ton on sense to spec it on the Shore One. No more funky chain guides to tinker with and a shorter chain all equal less hassle and more riding time. Not to mention being able to shift while half cranking your way down a troublesome skinny or coasting up to a booter.

Like the look for the new Shore One and want to see some better pictures? Check out Norco.com.

Want to see additional 2009 Norco Bike coverage?

Mike "Kakah" Levy

Author Info:
mikelevy avatar

Member since Oct 18, 2005
2,032 articles

  • 13 5
 one of the best spek lists ive seen....
  • 16 21
flag sammyc19 (Oct 2, 2008 at 9:37) (Below Threshold)
 LOOK its last years demo 7 with a modified rear triangle. and a shittier suspension system.
  • 14 18
flag bomberdave (Oct 2, 2008 at 10:23) (Below Threshold)
 its the same suspention tard, its all just a difference of shock placement. the main frame is almost the same as the 08, so that would make the 7 and the shore the same last year to
  • 11 11
 The only tard here is you buddy. the difference between the two is that the shock AND link are both lower on the Demo, giving it more of a fluid feeling, and reducing the pedal-bob.
  • 5 1
 Look, a trendwhore teenager who bags on a bike because it shares design cues with another Horst-Link platform (which Specialized DID NOT develop - they leased the patent from Horst Lietner). God forbid it actually rides equally well. Then you'd really be pissed, eh? Rolleyes
  • 7 2
 id take that norco over the demo any time
  • 0 0
 2009 Norco's available from Sidwell Cycles in Exeter (England). Pre-order now for feb !

I love the shore bike and the Hammerschmidt is the best thing since toast!

I have ridden one of these bikes around a couple of times and it is actual amazing. It's like a demo but with the right amount of travel and a better wheelbase for UK.

Gotta love Norco!
  • 0 0
 I ride a 08 shore one, It has been one of the best bikes I have owned. Its always nice getting a bike and not have to redo all the components. The 08 is super stiff fast and feels bottomless (the 7" travel feels better than my old 9.5" travel giant team dh).
  • 4 0
 They look smaller and less clunky than last years.
  • 4 0
 wow i shoulda waited a year to get my shore!
  • 9 5
  • 3 2
 looks like an awesome bike, massive bb clearance too! Just wish Norco would use full length seatposts and I'd go back to them in a flash!
  • 3 3
 Just change the seatpost... It's not as if they cost a lot and chances are you have one that fits already...
  • 3 2
 yeh, I meant they have interrupted seat-tubes, I prefer bikes with uninterrupted seat-tubes from my experience, I used to own a norco, they are good bikes, I just found the seatpost adjustability was a bit limiting.
  • 1 2
 Haaaa! Makes more sense, I thought that was what you meant. Get a telescopic seat psot. That's what I have on my Six and it's all good!
  • 2 0
 This bike has everything I need... low profile being the key... awesome spec list too.
  • 2 0
 the bike is sick though! the shore 3 has a better stile to it! norco bikes are sweet!!!
  • 0 0
 omfg norco is retareted they ruined this desighn by puting tht DESIGHN ON TH bard and ant the front
  • 6 6
 Super sick bike, only a bit useless here in the western Europe ( unless you live in/near the alps...
  • 9 1
 That's the same as saying you can only use DH/FR bikes for the Alps if you live in the Alps/near the Alps.
  • 6 5
 that bike is AWSOME!!!!!!!Big Grin
  • 1 0
 Too bad about the interupted seat tube!
  • 1 0
 Yeah, I've never understood why manufacturers don't put a tab at the seat-post limit...it would only add a few grams and eliminate the risk of killing the shock...oh well. Smile
  • 1 0
 norco started doing that last year, on the alines.
  • 1 0
 Props to norco for using some common sense then Smile
  • 1 2
 Norco and Kona used to look ill. now they just look ugly as sin. I bet it rides like a dream though.
  • 1 0
 how much ?
  • 0 0
 why didnt they go with the totem air
  • 1 0
 i want that hammershit!
  • 0 0
 imao i want the gold chain more than the bike
  • 1 1
 is their a price ofr this baby yet??
  • 3 3
 WHO makes the best bikes these days???? Its tight.
  • 2 2
 is it going to be possable to buy one of those handlebars cuz their sick!!
  • 2 1
 ill sell you mine when i get it... just ordered one of these! super stoked on the hammerschmidt!
  • 1 2
 i want one ima go buy one....wait thats right i have no freekin money lol
  • 0 0
 sooooooooooooooooooooo gonna buy one of those
  • 1 1
  • 0 0
 I want one
  • 0 0
 uglyass headtube
  • 1 1
 the 2008 was WAAY nicer
  • 3 6
 Isn't Norco's look too much "Specialized"?
  • 3 3
 They kinda always have been since they licensed the Horst link from them, guess it's the best way to make it fit/work. Looks good though, and if the Spesh look doesn't quite do for you, the Norco's might...just different enough without losing the nice lines Smile
  • 0 2
 Cause Norco uses FSR.
  • 3 4
 they use the same fsr system as specialized, but tbh specialized are no way near this funky.
  • 4 10
flag enduro06 (Oct 2, 2008 at 6:19) (Below Threshold)
 Funky, I think not. Ugly at best, I'm sorry, in my opinion they aren't good looking at all. The specs are pretty stacked but the design doesn't do it for me.
  • 2 2
 well you are wrong, curvy frames are cool- even if they are made by norco........
  • 3 4
 My opinion isn't wrong...... It's different from yours.
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