Video: 13 Year Olds Absolutely Send These Days

 Well done my man....especially if they come out and play they'll go far

 @RadBartTaylor: But why don't they get a job?

 @jgoldfield: your just jealous

 @askerothSHREDER99: Oh, I'm just jumping on the Offspring song title pun train with something vaguely plausible.

These kids are awesome.

 @jgoldfield: I know i love that song, haha i was making a reference to the song "you're just jealous" by swirlies.

 You guys get a room (Lloyd)

 Yeah but they've got no self esteem

 I think it's important to give the kids autonomy and produce bikes and protection of the highest quality possible with safety in mind. Then on the parents' or guardians' end, coaching to establish proper technique will go a long way. With that, the kids can go as big as they're willing. Can't really tell them no - it doesn't really work. And think about how skis/snowboards and dirt bikes have been made for kids for a long time.

 @WildboiBen: I don't mean kids riding and shredding for their own sake. I mean companies making videos of kids shredding to market their products

 @heavyb123: Fair point, and not just in extreme sports. Child labour is not allowed, but if you put a camera in the equation, all of a suden becomes show! (The Voice Kids, MasterChef Junior, children's musical groups, etc...)

 @heavyb123: parents are may be signing something ? at least in the USA they would do for sure. .in France, may be not... parents wont come sueing the hell out of the bike company .. may be..

 i would think it would be more ethical if the kid was benefitting as well. we were filming each other trying to make "sponsor me" videos when we were kids. we just weren't good enough to actually get sponsored. that doesn't mean we didn't hurt ourselves in the process. the only people to blame was us.

 @heavyb123: Oh my bad. Gotcha.

 Or you can look at it the other way... these kids are being noticed already for their hard work and talent. They're being given an opportunity to do what they love and be supported in ways most kids can only dream of. They will have access to training and equipment most people don't. They' develop at rates most people can't. They will have an opportunity at doing this as a career.

They have parents involved in this. These kids could not have gotten this far without their family supporting it. I'm quite sure the parents are not allowing their kids to be "taken advantage of".

If anything these kids are going to end up helping develop better bikes for future kids.

 @heavyb123: It's a fine line for sure ethically. It's not as though you can assemble a team of little people to stand in for the marketing video. The exchange for product is a real savings for the parents and for their own progression, and it's a hard costs for suppliers to give product away. There has to be some give - take for both and at the moment content creation appears to the the best capital exchange between young rider and brand. I've seen first hand how this kind of arrangement can spiral out of control for both the talent and the brand, I'm just glad we're putting a spotlight on some great riding and of course the equipment needed to ride at that level , at that age.

 @WildboiBen: that’s actually exactly what parents and responsible adults are supposed to do… give room for freedom and exploration but establish boundaries that minimize the chance of life altering or life ending injuries.

 I feel like they mostly aren't. At the end of the day, it's the parents who will be the ones buying the bike, whether the kid pays for it or not. So it is up to the parents' discretion to let the kid buy the bike or not.

 Ohhh...dawww...c'mon now! You're doing great!

 No matter how good you are, there’s always a bigger jump. That’s to say, no matter what level you are, there is always something to struggle through. Everyone, of every level can relate to where you’re at, from the best in the world to someone just starting. So never feel embarrassed – it’s a journey that we’re all trying to get through.

 Well... this was filmed in Andorra

 @karatechris: still, they must be Canadian