, the joint venture 24/7 3D network from Sony, Discovery and IMAX, and content producer Red Bull Media House
North America (RBMH NA), have partnered to bring Red Bull's compelling programming to U.S. television audiences in 3D for the first time ever. The partnership was announced today by Tom Cosgrove, President and CEO of 3net and Werner Brell, Red Bull Media House North America.
"We are excited about partnering with Red Bull Media House North America to bring Red Bull's innovative long-form and short-form 3D content to audiences in the U.S. for the first time," said Cosgrove. "This agreement underscores our ongoing commitment to deliver the most unique and compelling native 3D content possible."
"Red Bull Media House North America has a strong commitment to 3D technology and content," shared Werner Brell, Managing Director of the Red Bull Media House North America. "We are proud to work with the industry leaders at 3net whose platform provides a premium destination for our content in the 3D broadcast space."
Launched in 2001, Red Bull Rampage brings the creative, unrestricted ethos of freeride mountain biking to the contest arena while staying true to the sport's core ideals. The rugged, natural terrain of remote Utah is enhanced by man made obstacles created over the course of a month and constructed to test the skills of the world's best riders. The now legendary invitation-only contest features the jaw-dropping skills of the riders all captured in stunning, native 3D for the first time in the event's history. In addition to the world 3D premiere of Red Bull Rampage, 3net will also premiere RBMH NA's original shortform 3D content developed around the 2010 U.S. Open of Surfing.