Hope Technology Factory Tour - Video

Nov 24, 2011
by Cut Media  
Inside Hope Technology

Views: 30,442    Faves: 532    Comments: 24


Video by MTBcut

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94 Comments

  • 45 1
 The girl's face, when she sees the cam in the beginning is priceless
  • 31 0
 makes me proud to be british see all that kit being so well made Smile
  • 5 4
 It's about time that hope made a boss crown, and also coloured the cottom crowns for all double/triple crown forks Smile
  • 10 2
 I've never seen a "triple" crown.... sounds interesting. Smile
  • 2 0
 Tbh i have no idea as to the difference between a double and triple crown fork. The old monster T's flash into my head but other than that I have only heard the name Smile
  • 6 0
 there's no such thing as triple crown, only triple tree = double crown.

btw lol @ Keep it civil! Be constructive and on-topic.
  • 4 4
 James, there's only two kinds of forks: Dual crown and single crown. The crown being the chunk of aluminum(or aluminium if you work at Hope, apparently) that holds the stanchion tubes and steerer tube. A dual crown would also have one above the frame as well. A DH fork.
And that's as civil as I can be while biting my tongue...
  • 6 0
 Its a triple clamp if you wish. Its what all the motocrossers call their fork crowns. one clamp for each stanchion and one for the steerer. Although the steerer is pressed into the lower crown just like a mountain bike lower crown.
  • 4 1
 Nicely put TommyT712 nicely put mate.
  • 3 1
 you could technically call the bridge between the lowers of a fork a crown too, and then you could have triple crowns. But then you couldn't have single crowns, b'c those would be double crowns
  • 2 29
flag dirteveryday (Nov 24, 2011 at 20:27) (Below Threshold)
 And the English wonder why everyone thinks they're snobby tarts...

Oh...right...keep it civil... here; I'll add a " Smile "
  • 9 0
 you don't want to know what we think of you lot then Wink
  • 1 16
flag dirteveryday (Nov 26, 2011 at 10:33) (Below Threshold)
 Haha... like Americans care!?

This is kinda fun...I really dont have anything against anyone...I just needed something to argue about for a few days. Only thing I can really think of is that you "lot" drink tea when everyone knows it's all about the coffee!
  • 2 0
 ugh bitch fights annoy me
  • 3 0
 @ dirteveryday, we dont really drink that much tea, I'm a coffe guy anywho. Also you may think we're snobby tarts but at least we didn't vote an imbecile like George Bush to run our country...
  • 3 0
 Barn, we voted for Gordon Brown instead XD haha
  • 2 0
 @ jamesrusby, I thought that too but I was hoping no one would think of that... Big Grin
  • 2 0
 Both are good within their own specific areas, just not at being world leaders Razz
  • 1 0
 Haha, made me laugh Big Grin
  • 28 0
 We truely need more companies like this in the sport. Designing and building each component in house, and not in taiwan, or buying it out of a catologue and stamping their logo on it. This video instills a sign of quality in the product. Definetly will not hesitate buying Hope products. Good job Hope.
  • 4 0
 Couldn't have hit the nail more on the head buddy! Wink
  • 3 0
 So true, its not as though Canada is short of these kinds of companies though Smile
  • 9 0
 thanks for posting videos like this from time to time!
just had such a long and boring day at uni, studying mechanical engineering, and this video reminded me how cool will it be when ill finish the degree and start working in the industry (hopefully with bikes stuff).
  • 8 0
 The lazer etching is literally one of the coolest things I've seen in a very long time!!
  • 5 0
 Awesome!..I love hope such a reliable and top notch brand, awesome with returns too. Go for your brake servicing (£40) sod it they just give you a new brake Big Grin Proper quality customer service!
  • 3 0
 Makes you think - if Hope can make everything they sell right there in the UK and still be competitively priced with all the other manufacturers who get their stuff made for a fraction of the cost in Taiwan or wherever, then what sort of obscene profits are all these other companies making? And more to the point, how much are we all being ripped off?!

Very impressed with the video by the way. That laser was rad.
  • 2 1
 Generally goes to Advertising, Sponsorships, and paying the much larger employee base. It didn't say in the film, but Hope seemed to be pretty small when compared to larger companies like Mavic, SRAM, Shimano, etc.. So in short.. smaller overhead allows for an equally profitable percentage without having to cut costs in production.
  • 1 0
 The cool reality is that the CNC machine cost the same all round the globe, so the only real difference is in setting up a factory is rent and staffing costs. But once you've developed a manufacturing process that is robotised the staffing cost come down and your products can be competitively priced. Also with all the staff being passionate cyclist lots of creative ideas will come from in house and people are willing to work for longer as they are passionate about the final product.
  • 1 0
 But what about standard running costs like electricity, routine maintenance, or taxes. I wonder if there's a significant enough difference between countries, or access to parts and what not that factors into whether a company can stay in house or has to outsource. I've always like Hope parts, but having worked in a bike shop and seen some of the profit margins, alot of Companies like Race Face, Truvativ, Sunline, Avid, Shimano etc... are more profitable for bike shops to sell in America because they don't have to pay as much in overseas shipping. But after coming to Europe I've seen alot more products like POC, Hope,etc.. because these companies are more local to the European market.
  • 3 0
 I do actually work there and still found it sort of interesting ha, as for people asking about pedals, weve got a couple of people testing them at the moment, (me being one). As with all hope parts though, they will not be rushed into production to make money they will be tested properly untill ready.
  • 5 0
 Great video! Love all the Hope products and it's great to see how passionate they are about building them!
  • 2 0
 This video was well created along with the people over at hope. I've never really looked into hope until now. They put so much pride and joy in making their products and that fact that it's all in-house is amazing. This video makes me want to purchase some hope stuff.
  • 2 0
 Simply the best, had Hope on my bike since the day they started and would'nt have anything else. Just wish the rest of the UK cycling industry had the same passion and desire to manufacture in the UK, why are we still importing when its been shown we can do it right here. We have the skills and the workforce, now all we need is the men with the money to invest in UK MANUFACTURING! Surely this shows we can mass produce frames here now for the same cost. Things may be cheap in Tiawan but by the time its gone through the chain of companies it takes to get to the shop its as expensive as making it here. Thank god for Hope Technology!
  • 1 0
 My granddad had a set of hope hubs on mavic rims. He had them for 15 years and know I have them. They've never had a bearing change and they still run perfect. Like new. They are an awesome brand!
  • 1 0
 a guy in the vid said"when you go and buy something from a shop,you can then just go and fit it onto ur bike with out having to mess about with it, its ready to go" that what hope is all about! so true for each hope product. super interesting vid
  • 1 0
 To see how much love care and effort goes into making such precision products just makes me want to get their stuff even more! And also pains me to think some chavvy scum out there somewhere has my Tech M4's and has no idea what they are at all..
  • 1 0
 It's always interesting to see how people react to things like this and its surprising to see people across the globe who don't really know Hope that well. They are as much a part of biking here in the UK as the mud rocks and roots we all roll over. Hope make some sublime looking components and the quality is always ( always) superb, as is their customer service. I would say I'd be hard pushed to find a serious rider here in the UK that doesn't have or want some Hope part on their bike. My bike has a healthy smattering of hope stuff, not just cos I like their stuff, but because it ticks all the right boxes when it comes to high performance quality gear.
  • 4 0
 How awesome would it be if hope made a dh bike?
  • 2 0
 Awesome company, love the look of their stuff, and good kit too (apart from maybe seatclamps and some brakes). Quality customer service too Big Grin
  • 1 0
 Too cool. Great vid and a great company. Love their brakes. Looks like a great place to work and flies in the face of current trend to move things offshore. I read somewhere they even make their own boxes and packaging
  • 1 0
 What a company! I would love to work there, It is my passion and I think it's most riders passion especially so far as concerns hope thech. Haven't had any problems with my Hope components so far. Quality made!
  • 2 0
 Great to see in difficult times great British companies are still passionate and producing quality in house. A model for uk manufacturing??
  • 1 0
 I used to have the first Hope mechanical disc brake Razz ..pretty amazed they are still made in the UK to be honest, didn't think it would be cost effective anymore, so props for that!
  • 3 0
 at 2:55 anybody else thinks that this looks very much like a pedal axle? hmmm
  • 1 0
 Install a kitchen and shower room and ive found my dream home, WOT no bed rooms going to rent, I,ll sleep on a work bench and pay u 2 live and work here , Hope you guys f***in rock.
  • 3 0
 Best quality in the world.
  • 3 0
 I wanna work for hope!!!!
  • 3 0
 The robots may be Japanese..but I bet they can't make a proper cuppa.
  • 1 0
 Hope parts are fantastic both in quality and reliability, people ask why some parts cost so much these days, that video shows why.
  • 2 0
 Love hope stuff but I want a press-fit BB please. Shimano BB's are hopeless. No pun intended.
  • 2 0
 I WANT TO DO THIS IN MY LIFE!!!
  • 1 0
 yep dude, this is really sick. Hope is definetly one of the greatest component company for me. tup Good job guys
  • 1 0
 nicely done video. I have a lot of respect for what they do there. Cool to see inside their operation.
  • 2 0
 I'm building a new bike and for sure she will have Hope parts.
  • 2 0
 Thanks PB for this. tup Just awesome!
Now let's see a CK version... Big Grin
  • 2 0
 Hope wins.
but:
Pedals please. thx.
  • 2 0
 do i see them riding at Gisburn forest by any chance
  • 1 0
 Personally don't much care for hope products, but was certainly amazing to see the machines which make it all.
  • 1 0
 Thanks for opening up Hope! Ive ridden your parts for a while now and this makes me want to keep riding them.
  • 1 0
 I do Love these factory tours, just shows how much high qualilty work is done on each component!
  • 1 0
 why dose the place look like a castle where they brought Frankenstein to life lol
  • 1 0
 Awesome vid... thanks for sharing that with us chaps...


Pods n Mechs .... ??? i heard you say shfters right at the end....
  • 1 0
 Just taken delivery of a pair of TwelveNineFive XC wheels - fantastic quality. Keep up the good work!
  • 1 0
 Always loved Hope stuff....they'll definatly be my next brakeset and hubs! Already running Hope floating rotors
  • 1 0
 That laser etching bit looks COOL! Like something off Buck Rodgers
  • 1 0
 Really good video! Makes me want to work there.
  • 1 0
 Never had any problems with my hope parts Smile
  • 1 0
 With hope you not only buy quality, you also buy passion . I love it!!
  • 2 1
 when i think again, Hope are no expensive
  • 1 0
 Hope, it's magic Razz Keep on going the good work !
  • 1 0
 I wanna work in their art department... haha
  • 1 0
 Looks like a paradise of the components. Dream job! Smile
  • 2 0
 i love my hope parts
  • 1 0
 This remembers me so much of Apple new product presentation videos!!!
  • 1 0
 Amazing video.... The wheel lacing machine is ill
  • 1 0
 Insightfull, fascinating look at true British engineering
  • 1 0
 I like hope that much I've even named my daughter after them
  • 1 0
 Got the MONO 6TI brakes, I LOVE them!
  • 1 0
 best manufacturing vid so far!
  • 1 0
 super top guys, exellent products...really nice video.
  • 1 0
 haha sick video now a i know how my pro 2 evo hubs were made
  • 2 0
 Buy Best Buy BRITISH!
  • 1 0
 just for that imma go buy some hubs
  • 1 0
 amazing video anyone reconize any of the songs?
  • 1 0
 perfection
  • 1 0
 awesome flick
  • 1 0
 Home town Big Grin
  • 1 0
 Stunning video!
  • 1 0
 awesome !!!
  • 1 0
 I like hope.
  • 1 0
 Way impressed!
  • 1 0
 True works of art!

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