IRISIBIS on Pinkbike

IRISIBIS jessie-mmorgan's article

Apr 3, 2026 at 6:03

Apr 3, 2026

Why Arc’teryx Thinks It Can Outperform Established MTB Brands

Launching 3 garments into their already vast range and calling them MTB specific is a reach at best, all the garments will no doubt be featured across all their activities listed on their website, funny that under their menu of activities MTB doesn't even get a mention.

IRISIBIS sarahmoore's article

Dec 30, 2023 at 8:19

Dec 30, 2023

Danny Hart Still Without a Team for 2024

He should take a look at the Bernard Kerr business model, that seems to be one of the most cohesive teams around, Danny just needs a frame sponsor, like Brendog, and then do the hard work pulling the rest together, he's talented enough to do so plus the sport has been good to him so possibly a good time to pay something back whilst still competing at the top level.

IRISIBIS mikekazimer's article

Dec 28, 2023 at 9:34

Dec 28, 2023

2023 Pinkbike Awards: Mountain Bike of the Year Winner

It's still irrelevant to me as I'll never buy a Trek, the opinions of a select few journalists is just that, their opinions, given that Trek seem to be cutting jobs and teams this will hardly translate into sales, and given that an ex pro Enduro racer, Lewis Buchannan, threw his in a skip as it was that bad, the truth will out.

IRISIBIS mattwragg's article

Dec 23, 2023 at 7:03

Dec 23, 2023

Matt Wragg's 2024 Predictions

Personally I don't think it translates well to TV, the only discipline that does is Cross Country which is huge in Europe and so I imagine that brand awareness is greater for manufacturers hence maybe why they're moving away from Enduro, no doubt Downhill will be next as the budgets involved to run a handful of races cannot be financially viable.

IRISIBIS mikekazimer's article

Dec 23, 2023 at 6:52

Dec 23, 2023

Check Out: New Gloves, Helmets, XC Shoes, & More

Great to see that Fox listen to their customers, NOT.

IRISIBIS edspratt's article

Dec 10, 2023 at 8:57

Dec 10, 2023

"Sad it Had to Come to an End" - Greg Minnaar Features on Santa Cruz's 'The Roller Door' Podcast

So.did he leave or was he pushed, just curious.

IRISIBIS brianpark's article

Dec 4, 2023 at 11:20

Dec 4, 2023

Greg Minnaar Off Santa Cruz & Reportedly on Norco for 2024

16 years in the Syndicate circus, it's time for cheaper fresher talent, there're lot of big manufacturers dropping big names, budgets have gone and the industry seems to be on a downward spiral, and just what is the USP of Santa Cruz now that anyone can now use the VPP, I live 8 miles away from Stif Cycles in Summerbridge which is now an appointment only store, I won't be making an appointment to buy a Santa Cruz anytime soon as there is better offering better value.

IRISIBIS IsonDistribution's article

Nov 29, 2023 at 11:24

Nov 29, 2023

Ison Distribution Announces UK Distribution Partnership with 5DEV

So with so many people dissing the brand, us that from personal experience or are you just kicking a brand for bringing alternatives to the market that are still evolving,. Minaar snapped a Santa Cruz frame at a world cup, people still buy the bike, double down tyres still puncture, chains snap, wheels fail, every brand has a fail of some sort in their locker, to me it's simple, if you don't trust it then buy something else, luckily for some of us investment is made In young companies allowing them the develop alternative products and bring them to market.

IRISIBIS mattbeer's article

Nov 16, 2023 at 11:05

Nov 16, 2023

First Look: Whyte Bikes E-Lyte with Bosch SX Motor

The E-Lyte 150 works looks sweet, only ever owned full fat e-bikes but this is definitely worth more investigation at my LBS, well done Whyte.

IRISIBIS edspratt's article

Oct 20, 2023 at 10:39

Oct 20, 2023

UPDATE: Nukeproof, Vitus, Chain Reaction Cycles & Wiggle Face Uncertainty as Parent Company in Financial Trouble

And they also bought Bikester and redirected online traffic to CRC, such a shame as Bikester were superb.

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