How Norco Makes A Mountain Bike - Video

Apr 13, 2018 at 16:53
by Pinkbike Staff  

Norco Bicycles have been manufacturing mountain bikes since the beginning! We headed down to North Vancouver to chat with the individuals involved in the process from conception to design to delivery to the store.


MENTIONS: @pinkbikeproductions / @norcobicycles


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54 Comments
  • 51 2
 tell us more about the nerf guns who cares about bikes
  • 8 4
 Nerf 4 life
  • 7 1
 @salmonbike: You mean "it's Nerf or nuthin'" I think.
  • 2 4
 @seraph: I thought it was 'thwoop' AAARGH MY EYE COME HERE YOU LITTLE MOTHER ******* STOP DICKING ABOUT WITH THAT!
  • 6 0
 I guess other guys in the office would also have Nerf guns. So when they have different opinions they would have a gun fight and winner rules.
  • 1 1
 @seraph: it IS nerf or nothing
  • 1 0
 The Stampede is a little disappointing. It looks and feels fantastic, but it uses a tonne of batteries and is a little slow to fire. Unless you mod it of course. I can also confirm that running around the streets of Adelaide with one WON'T get you shot by the cops.
  • 14 0
 "We headed down to North Vancouver to chat"

Today I learned their offices in Coquitlam and those trails in Burnaby are actually in North Vancouver...
  • 3 0
 Yeah, I was wondering throughout the video "At which point did they head to North Van?"
  • 2 0
 Pretty shocked to see they moved Burnaby mountain to north van. That company has some serious pull.
  • 1 0
 Haha I was going to say, is Norco's test track really North Road Trail @ Burnaby Mtn/SFU? Half kidding, obviously the guys testing can ride and I'm sure go to bigger terrain when needed.

Curious to see the new DH bike. Looks a lot different than the 2016 Aurum carbon I ride now.
  • 1 0
 All of the trail riding is on North Road Trail on lower Burnaby Mountain. I not only rode that trail every day when I worked at Norco in Lake City I connected the home owner garden waste dumping trails together to make that trail in 1990.
  • 1 0
 @MrGouda: They didn't thats North road Trail on Burnaby Mountain. Makes sense because you can ride it both ways for climbing and descending with easy access to your mechanic for tuning.
  • 12 0
 Amazing insight! I was expecting more physical data acquisition or are they not showing that? Great that they can do up a prototype and ride it to see how it handles. I wonder what really goes on behind closed doors!
  • 12 1
 How does @Protour make a mountain bike though?
  • 9 0
 Is that the new Fluid??? It looks amazing! Pricepoint bikes are insanely capable these days.
  • 8 16
flag garbagecan4130 (Apr 18, 2018 at 12:11) (Below Threshold)
 We need more women's fluid Wink
  • 2 0
 Yeah I was thinking that to, I've heard it's a hypride of both the optic & fluid
  • 3 0
 A prototype or pre-production bike doesn't always come out perfect. I kinda wonder if it sucks to be doing your rides on cobbled bikes, testing stuff out that doesn't fit quite right, or isn't optimized well, etc. But anyhow, that said, my bike is kinda cobbled half the time, too, I suppose.
  • 1 0
 Norco's version of, "cobbled" seems to be "with laser beam precision".
  • 5 0
 Hey guys you forgot to embed the "more videos" and "subscribe" button into the video.
  • 3 1
 Fixed! Thanks Smile .
  • 1 0
 That's so cool, 3D printed plastic bike, 3D models turning into real life, it's like, "The Jetsons". I don't know what to say about modern Norco bikes, but I would recommend them as the best bikes I've owned personally. Did 10 foot drops on their 500$ bike back in the day, and it really should/could have broke in half looking back. Wouldn't think twice about purchasing another one of their bikes.
  • 5 0
 AurumHSP video?
  • 4 0
 Where in North Van is that?
  • 3 0
 They managed to move SFU to north Van somehow.
  • 1 1
 It isnt.
  • 1 1
 @whitebirdfeathers: No.
  • 3 0
 Jim is such a great guy to chat with. and this looks like a DH racers trail bike .
  • 2 0
 Big old thank you to the folks over at bikechecker.com for providing an affordable design software that the home enthusiast as well as the professional designer can use.
  • 3 0
 Is that a moonshine jar on table of DE?
  • 2 0
 Whats up with that bike hanging up in the back?!
  • 1 0
 It’s a 1993 norco vipor. It was one of the first attempts at full suspension. The pivot was at the head tube with a long beam acting as the chain says going the full length of the summer bike. The shock mounted between the swing arm and the top tube.
  • 1 0
 @chilli-biker: Cool looking.The good old days...
  • 1 0
 Where's the new dh bike. On there website there's no high end aurum only the low end.
  • 2 0
 Media-Launching this weekend. Just saw on my dash a bunch of photos of it by the same photgrapher who shot the new YT. Check his acct. Aurum HSP is going to be amazing!
  • 2 0
 Correction they were removed from his acct.
  • 1 0
 @north-shore-bike-shop: yea just checked also. Bummed!
  • 1 0
 Sea otter launch
  • 1 0
 @j-t-g: yea i got a email from norco about the launch. I have an idea of whats its going to be anyway,hope the colorway has more than green and black.
  • 1 0
 Some of the one off paint schemes I've seen cruising around the valley have been amazing, too bad they won't go in to production.
  • 2 0
 Can’t wait to ride my new Range 29!
  • 2 0
 Yeah so I want the blond haired guys job
  • 1 0
 I like the 3D printed frames. They should resell the old ones so we can hang them up in the garage!
  • 1 0
 Great to see they use FEA to ensure they are making the lightest stiffest designs.....
  • 1 0
 Hey Geoff Scott! Try a 3D mouse for CAD! You'll thank me later!
  • 2 1
 Where is the part where Chinese laborers manufacture the darn things?
  • 2 3
 No gear box?
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