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thom mattbeer's article
Feb 10, 2023 at 10:26
Feb 10, 2023
11 Innovative Products That Inspired Other Brands To Follow
@norcalbike: The first one I remember was Nathan Rennie using bar extenders due to his size. Production wide bars started to follow.
thom jamessmurthwaite's article
Apr 11, 2022 at 18:49
Apr 11, 2022
10 Retro, Rare & Rad Bikes From Sea Otter Attendees
The Raven was such a sick bike for the time (and honestly, manufacturing technology wise, still sick today). I'd love to see an updated version with current geo and a decent shock.
thom jamessmurthwaite's article
Dec 7, 2021 at 12:55
Dec 7, 2021
thom edspratt's article
Jun 4, 2021 at 16:40
Jun 4, 2021
UCI Releases Sustainabilitiy Guidelines as it Sets Goal to Become Carbon Neutral
Was this reported on You know, the largest European cycling website that attracted 220,000 unique visitors a day? UCI can get bent...
thom mattwragg's article
Mar 18, 2021 at 19:34
Mar 18, 2021
Burning Question: What Constitutes Value From a Sponsored Athlete?
We were always told that for every 1 piece of product we were given, the company needed to sell 10 to make it worth it. That scaled to money as well, when you factor in what product costs them, the expectation was to sell a lot. It was always hard to justify what you were doing to sell that amount of product, but at the end of the day, a sponsored athlete is a sales person and nothing more. If you don't do something that increases sales, you're not worth it to the company.
thom pinkbikeaudience's article
Mar 17, 2021 at 9:32
Mar 17, 2021
thom jamessmurthwaite's article
Dec 4, 2020 at 8:51
Dec 4, 2020
Specialized Launches $999 Carbon Hotwalk for Toddlers
Meh, if I wasn't already halfway through the stride phase with my youngest, I'd consider buying this. I like nice bikes and love that my kids like to ride. Once you're done, you could resell it for close to half. 500$ for multiple kids to use isn't hard to stomach. I know the age range here makes it easy to hate on Spec, but there is a market for the product. The reality is, there are a lot of highly paid people who enjoy this sport. If I can justify spending 1000$ on an ENVE rim, then I can justify spending the same on a bike for my kid. However, I'd guess the real reason they're introducing this bike is exactly for the response they're receiving here. They're trying to position themselves as the utmost high end manufacture and drive discussion/brand recognition. This bike will be featured in places beyond bike websites. This will generate press in mainstream magazines and websites, which will drive "dentists" to purchase one of Spec's other bikes. This product costs them very little to develop, but helps spread that high end perception. If they sold even a few of them, great, but I'd be willing to bet that this product's funding may have come from the marketing department (and the response here is exactly what they were looking for).
thom giantbicycles's article
Sep 3, 2020 at 11:56
Sep 3, 2020
Photo Story: Reece Wallace Flies His Plane Around BC to Ride
As a fan of aviation and bikes, this is really cool!
thom giantbicycles's article
Sep 3, 2020 at 11:56
Sep 3, 2020
Photo Story: Reece Wallace Flies His Plane Around BC to Ride
@parisgore: If you could find a DER to sign off on an STC...
thom mikelevy's article
Aug 21, 2020 at 16:13
Aug 21, 2020
The Freerider, Part 1 - Rampage Regrets
Hits close to home! More of this content!
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