News: POC Sold To Global Investment Company Investcorp

Oct 8, 2015
by Pinkbike Staff  
Investcorp, a global provider and manager of alternative investment products, today announced that it has added POC, a revolutionary manufacturer of skiing and cycling helmets, gear and accessories, to its portfolio. POC has been acquired for a total consideration of $65 million from outdoor equipment maker Black Diamond, Inc.

Investcorp continues its long history of involvement with consumer sporting businesses in Europe, both apparel and gear, with Riva Boats, its first European investment in 1984, followed by Helly Hansen, Dainese, AGV and now POC.

Established in 2004 and headquartered in Sweden, POC's quest is to provide athletes and consumers with the highest standard of personal protection. POC's line of products includes helmets, body armor, goggles, eyewear, gloves and other gear, which are currently sold across 27 countries worldwide. Through technical collaboration with partners such as Volvo and Ericsson, POC is pioneering innovative safety concepts.

The Company also partners with leading sportsmen and women as it strives to be at the forefront of technical advancements including the American World Cup alpine ski racer and Olympic gold medallist, Julia Mancuso, who has partnered with POC to develop a signature collection. Collaborations with leading road bike teams, such as Team Cannondale-Garmin and Team Stolting, ensures POC is at the vanguard of developing products famed for safety, comfort and aerodynamics for the rapidly growing road bike market.

This acquisition comes almost a year after Investcorp acquired the specialist gear and protection maker Dainese, the most recognized and respected brand for safety and quality in motorcycle and other dynamic sports markets. There are synergies between the two businesses that will be explored in the future.

bigquotesPOC is one of the fastest growing, dynamic and innovative companies in the sports gear and protection sectors. Its cross generational reach, intrinsic focus on technical innovation and commitment to safety, make it the perfect fit for our portfolio. Leveraging our sector expertise, experience of working with high quality brands and industry connections, we believe Investcorp is well placed to further support POC's already impressive growth trajectory. - Gilbert Kamieniecky, Principal of Investcorp's European Corporate Investment Group

Practice


bigquotesWe are delighted to be partnering with Investcorp in the next stage of our development. I am confident that with their support we will continue to grow sales, increase penetration into new markets and drive forward innovation, while not deviating from our ultimate mission of doing the best we can to possibly save lives and reduce consequences of accidents for gravity sports athletes and cyclists. - Stefan Ytterborn, POC's Founder

Gattai, Minoli, Agostinelli & Partners served as legal advisor and DC Advisory served as financial advisor to Investcorp.

About Investcorp
Investcorp is a leading provider and manager of alternative investment products and is publicly traded on the Bahrain Bourse (INVCORP). The Investcorp Group has offices in New York, Bahrain, London, Saudi Arabia and Abu Dhabi. Investcorp has three business areas: corporate investment in the U.S., Europe and the Gulf, real estate investment in the U.S and global hedge funds. As at June 30, 2015, the Investcorp Group had $10.6 billion in total assets under management ('AUM'), including assets managed by third party managers where Investcorp receives fees calculated on the basis of AUM. Further information, including our most recent periodic financial statements, which details our assets under management, is available at www.investcorp.com.

About POC
POC Sweden AB was founded on a strong mission to seek to do the best to possibly save lives and reduce consequences of accidents for gravity sports athletes and cyclists by developing and continually renewing what personal protection is all about. In many ways, POC believes it has set a new standard when it comes to technical solutions, construction, material combinations and engineering, with patented solutions to increase its athletes' degree of protection. POC's line of products includes helmets, body armor, goggles, eyewear, gloves and other gear. For additional information, please visit www.POCsports.com.

Press release provided by Investcorp.

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85 Comments
  • 154 0
 Investcorp; that has to be the most faceless, money-oriented, corporate-machine sounding company name I've ever heard!
  • 12 1
 Well then in that sense, at least they are honest. LOL
It's so hard to come to grips with the fact that to a major investment firm, $65 million is literally a drop in the bucket. Just a mere Fraction of the amount being earned individually by its executives, let alone the actual AUM of the firm itself.
  • 11 1
 pf, have you ever heard of Wayland Corporation?
  • 1 0
 MoneyBanks? Hahaha. That sounds like some faceless company you hear destroying the world in an amargeddon tyou movie like the terminiator
  • 7 0
 It could be Skynet for all we know...
  • 22 4
 I hate investment groups, firms funds whathef*ckever. Hate em. Look at what they did to Vans, cut cost/quality increase profit and watch the world burn. Who cares about tomorrow. Raid, loot and pilage all you can today. I don't support that so therefore I won't be buying Profit Over Conscious. Just like I'll never buy another pair of shitty Vans snowboard boots, they used to be the shit now they are just shit.
  • 48 1
 Here at investcorp we are interested in promoting dynamic synergies for global market capitalization and synergistic dynamism worldwide. And helmets.
  • 11 0
 WHO DOES #2 WORK FOR!! ????
  • 9 0
 Investcorp sounds like a made up company name for a movie where they are specifically trying to portray corporations as evil and soul-less
  • 1 1
 talk about a sellout
  • 6 7
 Fuck POC. I'm never buying another thing of theirs. It's all hideously overpriced anyway. Investcorp can suck my D.
  • 1 0
 These guys own the established protection company and now they own the coolest less established company. What a great angle for taking peoples money.
  • 23 4
 How many of you guys own a company? Maybe guys at POC don't get enough money to do what they want and want to take it to another level and need investment? Maybe guys at POC have earned their share and now want to take it easier, riding more in the summer and chasing POW in the winter? Or maybe we have no clue what we are talking about and calling people names is just a desperate attempt to make up for own's lack of entrepreneurship. But fear not, entrepreneurs would not make it without us, they need us, workers Wink
  • 6 6
 What are you on about? I don't blame the owners of POC for wanting to line their pockets. I'd do the same thing myself. I won't support a company owned by people who don't even know what it is, for the sole purpose of passively making money from other people's hard work (both poc employees and poc customers). This is going to be a big pay day for the people who own poc, not the workers who actually do the work. Do you think they are going to see any of this money? I don't. Rich twats are going to get paid, not the workers. Don't support the suits!
  • 5 1
 There's truth in everyone's reply, even WAKIdesigns. I suppose it's our job (youth and/or those conscious in society) to find ways to bridge work/responsibility/play and spirit all in one package. Indeed, that news release spells total D'baggery and 'excel spreadsheet' accountant talk that typically ruins companies. I grew up with handcrafted Rocky Mtn bikes in Vancouver, only to watch that company become so lame. In fairness, they are clawing their way back - but, I think they have a ways to go. Like almost all companies out there - it's all about the $, Taiwanese frames and pumping out bikes (at maximum margin). We need balance in society and work. More compassion. When we realize that we truly are all One, there won't be such cold hearted press releases and nerd dialogue. There will be less of 'screw over your neighbor and 'get ahead.' And somehow, we'll find a way to share more (not lazy bum/ go on E.I. styles), but fully engaged, responsible and stoked engagement among all participants. We must not necessarily blame POC. Or even Moots that sold out recently. Or Santa Cruz that sold in 2013. Instead we must analyze (blame) that the world has become the 1% and the 99%. Those without capital are on the scramble. Those who make 'some' capital, often want to sell out and 'buy their freedom,' ….so they can "bike in the summer, and hit some pow in the winter." But the only reason people feel so desperate to sell, is because of the dislocation of capital between the 1 and 99%. This is what needs addressing. If people didn't always feel so under the gun (which is the current capital model), maybe they wouldn't sell out. Work hard, love all, be kind, share - there's tons to go around when everyone takes a chiller. But it's gonna be up to us (those with spirit) to stay positive and send a message to the 1%. Because like it or not, the real world, at least right now… is akin to a running episode of the television show, Shark Tank. Those billionaires think they are soooo smart. Indeed, with business metrics they are. As it pertains to consciousness (and not being a twat), they are bumbling around at a kindergarten level. Wow, go Deepak Chopra!
  • 2 8
flag badbadleroybrown (Oct 9, 2015 at 2:45) (Below Threshold)
 @Ryanm189 @Jaame
Those are two of the stupidest comments to have ever graced the pages of pinkbike.
  • 3 6
 And yours is one of the stupidest user names
  • 2 0
 It's like "Penetrode" from Office Space, LOL.
  • 1 0
 Conscience makes more sense here...
  • 4 2
 @badbadleroybrown I apologise. Your user name is quite cool actually.
  • 99 1
 Hey Investcorp, there's this company called Marzocchi...
  • 8 0
 true word - hope they hear you
  • 1 2
 I get the feeling they'd prefer to make money rather than lose it.
  • 52 2
 someone got their POCkets full!!
  • 10 19
flag Caliber38heavy (Oct 8, 2015 at 7:00) (Below Threshold)
 I see what you did there ????
  • 21 5
 POC a helmet and be a dick about it
  • 23 3
 They certainly got a nice Pile Of Cash.
  • 6 21
flag demonbiker48 (Oct 8, 2015 at 9:20) (Below Threshold)
 sell outs
  • 2 1
 Thank you Investment Company POC POC!

apologies to the youngsters who don't get this youtu.be/_m3eJxZEai0
  • 2 2
 Will POC soon become POS?
  • 32 1
 POC is responsible for saving my head more times than I care to admit. Always a good fit and subdued styling.
  • 19 26
flag amirazemi (Oct 8, 2015 at 7:06) (Below Threshold)
 you should learn to ride better now that POC is sold out! They might not produce same quality as they did before. Smile
  • 21 0
 It hasnt sold out, it was already owned by another company.
  • 13 2
 Helly Hansen is owned by the same company and their quality hasn't diminished.
  • 5 2
 HH _______
  • 4 0
 But Black Diamond is an actual reputable outdoor products company out of SLC, UT with a great history. This is surprising. Makes me wonder why BD dumped it. Anyone know if POC sales are dropping off?
  • 6 0
 POC did great during the last years - gained market shares and BD bought it (according the official statement) for roughly $ 45 in 2012 and sold it 2015 for about $ 65

not a bad deal in my opinion and i do not think that an investmentgroup who already owns dainese, HH and AGV would want to a drop in quality. they are in for the money and therefore i guess they will push their companies to sell more. dainese put some nice stuff out during last couple of years.

i think it is good for the product development -> inovate or die and certainly that is something you don´t want when you paying that amount of money
...and these corps are in for the return of their investment and ruining a company they bought for a lot of cash :-)

i am not saying that it is a good thing, but maybe it is good for us/me as a consumer. better products because poc is "forced" to perform. who knows in 2 to 3 years we all will know
  • 1 1
 It's not POC that's dropping off, sadly it's BD. Like you said a very reputable company based out of SLC. It's too bad, I used to have the perfect setup with all my ski/climbing gear from BD and all my cycling gear from POC.
  • 3 0
 Why would BD be dropping off? Buying a company and then selling it for 140% return in 3 years seems like a good deal to me... BD is a climbing company; they probably used some of POC's tech and used the money to finance other developments they want to make in climbing... Smart move, no?
  • 1 1
 Smart move yes, @dhx42, Black Diamond is my favorite company to support, it just seems as though they have been struggling since they became a publicly traded company.
  • 1 0
 BD has a great history and some great products but the whole stainless crampon fiasco was/is kind of off-putting as well as some other gimmick products like the paralellogram Nforce ascender and magnetron locker.

Packs and clothing is awesome though, as is fusion tools.
  • 2 1
 There has been talk in outdoor circles that BD have been looking for a buyer for the a few months.
  • 1 0
 I heard Shimano bikes was looking into purchasing BD
  • 1 0
 Yeah. I heard PB bought them from a very reputable source....
  • 8 0
 Alarmingly great service from POC/Black Diamond. Replaced my Trabec Race MIPS due to buggered MIPS liner. Was on my doorstep in under a week after I emailed them about the problem. No questions asked. Free of charge. Reminds me of the way the mountain bike industry was 20 years ago. Keep it up guys. I won't even consider another company for my future helmets/pads.
  • 2 0
 The service is even better if you live in SLC, I can go to the headquarters and make a warranty claim and they can usually fix it for me in ten minutes. Big ups to BD, sorry to see POC leaving.
  • 6 1
 Pretty hilarious how many idiots are immediately jumping up in arms about "f*ck the suits" because an investment group buys out poc... particularly considering how many of those idiots are posting their comments from iPhones and androids or HP/Dell computers running Intel chips and Nvidia graphics... yeah big corporations are just awful.

Rolleyes
  • 5 0
 All this stuff around "poc owners selling out" etc etc.

You do all know POC is already owned by BDI dont you? a company that sells $200million a year.

POC isnt two guys in a shed making stuff, and the sale has been in the running since before BDI's May statement:

"As previously announced on March 16, 2015, Black Diamond has engaged the financial advisory firms Rothschild Inc. and Robert W. Baird & Co. to lead the exploration of a full range of strategic alternatives, including the sale of the Company's Black Diamond Equipment (including PIEPS) and POC brands in two separate transactions. The Company has received a number of non-binding indications of interest with respect to each of its brands."

People need to be less willing to jump on the "big company haters" band wagon.
  • 1 0
 Word breh
  • 4 0
 all these comments about selling their sole for money because of this story.

You do all realise POC was sold over three years ago to BDE.

That was when the company was first sold, seems odd there is all this outcry now because of "evil big business buying up the little man" Bit late for that guys.
  • 5 0
 For some reason all I can picture is Bender sitting in a big ole chair on the Investcorp buildings top floor smoking a big fat cigar saying "silly sacks of meat"
  • 5 0
 investcorp.com/people => all of them seems to be really concerned by mtb Smile Smile
  • 1 0
 Definitely looks like a bunch of guys who spend their weekends getting dirty in the mud on their downhill bikes lol
  • 4 0
 Hope to see continued research and development with the new ownership. Helmet technology still isn't that great IMO...
  • 34 1
 But did you die?
  • 10 3
 *dieded
  • 5 8
 fercho25. "Did" cancels the *ed in Language of Sirs
  • 19 2
 Bro, do you even memes?
  • 3 0
 He don't
  • 1 1
 Actually it seems like soon UMBO Helmets will be the big player in helmet development anyways. I think these guys have a lot of potential on making it big with their modern helmet technology:

psbmx.com/2015/10/02/product-umbo-helmets-push-design
  • 5 0
 This will either be great... Or really shitty.
  • 1 0
 I think it'll be pretty uneventful actually. Right down the middle.
  • 1 0
 POC has been for sale for a year due to financial problems at Black Diamond. Many investors have been interested, but to find one that shares POCs vision to continue to invest, have been a challenge, from what I've heard. At the end of the day, Black Diamond made a good deal.
  • 1 0
 POC needs to design a full face helmet with side & goggle outline recess at the back for Martin Soderstroem.. (can't spell his surname correctly!)
  • 1 1
 "We are delighted to be partnering with Investcorp in the next stage of our development"
Sounds like his advisers maybe didn't tell the 'ole Chairman Of The Board the WHOLE truth
  • 2 0
 I have to admit, you can even buy my soul for $65 million.
  • 2 0
 Might be wrong but wasn't Investcorp who bought Contour POV camera maker?
  • 1 1
 NO - I think someone named ION camera bought / merged with them.
  • 3 5
 Welcome to the world today. Where the rich get richer and the poor get @#%&ed over and out. However ignorance is bliss... So continue to to pump out new products to buy so I can buy it and feel good about myself.
As much as we wanna say it was better 20 years ago, from a product standpoint, now is the most exciting time for innovative and properly engineered products. As much as I feel bad for the little guy, were at a point where what you buy has had enough engineering and r&d put into it to actually prove it's worth... As long as you can look past the marketing schemes.
  • 9 0
 Fraction of people living in absolute poverty worldwide with nothing to eat or drink daily, no clothing etc. has decreased from 40% to just under 10% in the last 50 years. Thanks to globalization and capitalism. Amount of violent crime fell in half. Today is the safest, most prosperous time for every human being on Earth in the history of civilization. With unprecedented access to education and freedom of travel. Yet somehow people still complain about it.
  • 2 1
 So I get my usual double non fat soy pumpkin spice latte with a robin's egg yolk with extra whip and the whip is counterclockwise...COUNTERCLOCKWISE !! Do I Look like an animal !!!! I LOST IT !!!
  • 1 0
 Well, here's an idea... if you're poor, build an idea from the ground up, work your ass off, innovate, then sell out to the highest bidder. Congratulations, you're now rich.
  • 1 0
 POC must be doing well in snow sports as I can't remember the last time I seen a biker in POC kit
  • 1 0
 POC is another one of those MTB brands that are way over priced. And I know I don't have to buy them. So I don't.
  • 3 2
 Sold to a bunch of rich guys in the Arab Peninsula!
  • 3 1
 You have to do something with them oil dollars flowing at you all the time from US, EU and China, and sponsoring ISIS gets boring after some time. There are also many Brits in the board of intercorp so old habits never die.
  • 3 2
 i'll always give my money to troy lee.
  • 5 5
 #(!@*$& to the big corporations!
  • 6 2
 Very original man
  • 3 0
 I hate Hippies!
  • 1 0
 Pay Or Crash
  • 1 0
 Hello100%







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