After a long and prominent mountain bike racing career in the disciplines of enduro and downhill, René Wildhaber will shift his focus to growing the sport he loves with new projects. His charismatic personality, experience within multiple disciplines, and abundant knowledge will make him a pivotal figurehead and ambassador for Trek in support of its trail and e-MTB segments.
Racing will continue to be an important component of René’s schedule, and he will participate in select enduro adventures and EWS stops throughout the year. In addition to these select competitive endeavors, René will advocate for the continued growth of the crucial e-MTB segment in Europe. René will also be involved in photo and video shoots for the Trek brand. His experience and longevity within the world of mountain biking has led to immense success over the years, and Trek is looking forward to the next evolution in René’s career.
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René Wildhaber has always been one step ahead of the mountain bike world,” said Trek Mountain Bike Marketing Manager Travis Ott. “
He was enduro before enduro was the thing. He was pedaling big mountain adventures before that was the trend. He embraced electric mountain bikes as a viable option before it became the next big thing. In short, René is truly a champion and guiding force in mountain biking. I’m thrilled that Trek and René will continue to work together, and I can’t wait to see where he takes mountain biking next”.
René’s influence and mark on the sport of mountain biking, in terms of both culture and product development, will be seen for many years to come.
“In his time with Trek Factory Racing, René proved to be one of the most prolific riders we’ve had,” said Trek Sports Marketing Director Tim Vanderjeugd. “F
ew have pushed the boundaries of the sport more than René, so we're incredibly excited that he will continue to be an impactful voice for Trek and the sport as a whole.”
Look for René at rides and competitions in Europe, as well as events promoting the growth of the e-MTB segment.
MENTIONS:
@trek
I think we're much more tolerant of the idea of them on this side of the pond but as for outselling regular bikes? Not sure where you seen that stat!
Chances are indeed that it will grow in the US as well if the cities are getting congested. And obviously commutes can be long as well as the country is so big, so that might be another reason over there. But I think to actually get people on their bikes, they also need to improve the infrastructure. Some may be fine riding close to cars, trucks and buses, but it could be intimidating for young children and the elderly. But if you sacrifice a single lane and turn it into a two-way bicycle path, you'll be good. And yeah, considering the larger distances and hills, chances are fair that a large number of these commuters will be on bikes with pedal support.
Anyway as you must have noticed, pedal support or an mx bike don't quite make sense for how and where I ride. I just explained where I see it fit. Personally I'm just fine riding my simple mountainbike .
People will ride them on the trails they are not supposed to, just wait and see what happens when someone coming downhill at 15mph and someone coming uphill going 15mph (that should be going 5mph), they will collide with each other
o_0