Pembree Launch Their New UK Made D2A Pedal

Press Release: Pembree

Pembree, the start-up company from the U.K. are launching its second all-mountain flat pedal. The D2A flat pedal is a lighter option for the more weight conscious rider and maintains our carbon neutral stance following the successful introduction of the R1V earlier this year. As a company with huge ambition, we know how important it is to hear your feedback. We listened to responses from our previous product launch and feedback from riders out on the trails and are confident that the D2A pedal will exceed expectations.

As with all Pembree products, the D2A has been developed from the ground up by our small and dedicated team; the result of numerous prototypes, refinements and testing. From our factory in East Sussex, England, the D2A has been carefully designed to provide exceptional grip coupled with high-quality bearings that provide longevity and reliability.

“With the D2A pedal, we have managed to hit the sweet spot and find a balance between a pedal that is lightweight but strong that provides amazing grip whilst also achieving our environmental goals. Our small, family-run factory is always bustling with new ideas and I can’t wait to get this pedal out to riders and onto the mountains!” Pembree Founder Phil Law states.








Starting with a 2014 T6 aluminium pedal body that we have CNC machined in-house to very exacting tolerances, we’ve added 10 Pembree designed Traction Pins per side allowing the D2A to provide incredible grip even in the wettest conditions. Running on two sealed SKF stainless steel ball bearings per pedal and a plain bearing from IGUS, the stainless steel spindle is not only strong but will also not rust - giving you years of trouble-free riding.

“The D2A is the perfect platform from a company that actually cares about the world we live in.” Pembree Team Rider Daryl Brown states.

The Pembree D2A flat pedal is available to purchase directly from pembree.com for £109/$140/€119 RRP. They will also be available to purchase through selected partners from October 2020.









ENVIRONMENT

We continue to be driven by our responsibility as a manufacturer in the mountain bike industry to do all we can to minimize the environmental impact of all of our products.
As such all of our products are:
• Designed with recyclability at the forefront of our minds
• All materials are traceable back to the foundries where they are produced and are easily recyclable
• Carbon neutral and manufactured in our factory solely powered on solar and wind energy
• Welcomed back by Pembree at the end of life for recycling at no cost.

PEDALS4TREES

Despite already successfully running as a carbon-neutral company, Pembree had a clear goal of becoming carbon negative and our #Pedals4Trees initiative has made this a reality. By definition, being carbon negative means removing more carbon dioxide from the atmosphere than we emit. For every pair of pedals sold, we plant at least one tree to help support this environmental goal.
This initiative is an evolution of Pembree’s original #Pedals4Pedals scheme which intended to reclaim materials from old pedals and recycle them. However, despite our best efforts, this was not able to work as intended and the new scheme will enable us to maintain our promise in a more viable, long-term way. Nonetheless, we will continue to offer to recycle old pedals at no cost for those who value this service.





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