Mavic Opens New Facility in North America

Sep 21, 2023 at 10:38
by Mavic HQ  
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PRESS RELEASE: Mavic

Re-establishing sales & service; several new products on the way
Mavic, French manufacturer of innovative bicycle wheels and equipment, has opened an office in the cycling-rich community of Waterbury, Vermont. The facility will support sales and service in North America.

“We are thrilled to be back in the USA to address the needs of our North American customers with our new Mavic Service Center in Waterbury, Vermont,” said Jean-Michel Bourrelier, CEO of Mavic USA. “We are also very excited to unveil many new products in the coming months, relevant to the US market and local riders. We hope that American gravel, mountain and road riders will be able to experience our new wheel technologies and discover our new apparel that celebrate the long-standing history of our brand.”

Mavic will focus on reconnecting historic and past accounts as well as new customers to re-establish a robust IBD and OE network. With support from the newly established Mavic Service Center in Waterbury, the company will be able to provide a full spectrum of support to dealers, partners, and riders throughout North America. The team is fully operational with a complete sales and service staff eager to connect with customers. The company will initially focus on wheels with plans to offer the complete Mavic line of products in the near future.

“Our team in the US comes with a wealth of knowledge and experience to contribute to Mavic’s already rich history of over 135 years," said Josh Saxe, Sales and Marketing Manager for North America. “While Mavic didn't invent the wheel itself, it is the business of Mavic to reinvent the wheel. We'll be bringing our perspective directly from the field to inform what comes next. We have a lot of new and exciting products to share, and while our focus absolutely includes the sales and marketing around these products, we are emphasizing supporting our customers both new and old, while also participating in our local community and grassroots efforts."

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Following the successful launch of the award-winning, superlight Cosmic Ultimate 45 Disc wheelset, Mavic continues to innovate with several new products to be introduced in 2024. The new wheelsets will expand the selection of gravel, mountain, road and ebike offerings, including regional products built specifically for the North American market.

As a manufacturer of bicycle components in the high-end cycling market, Mavic will always work towards its commitment to inspire cyclists. From over 40 years of partnership with the Tour de France to developing the first wireless electronic transmission group and the UST tubeless wheel, Mavic is a brand rich in cycling tradition and innovative technology. The company was established in 1889 and this year marks the 100th anniversary of the first Mavic circle logo, and with it comes a new, exciting chapter of this storied brand.

For more information, go to www.mavic.com or email uspress@mavic.com.

Author Info:
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Member since May 9, 2012
39 articles

55 Comments
  • 66 2
 Wait, Mavic is still in business?
  • 32 1
 Of course they are, denying any and all warranty claims has kept them at the top of every rider's wish list!
  • 18 0
 Nice central location for quick shipping to all 50 states!!
  • 9 0
 Mavic couldn’t commit to a deeply-American location — they’re a 55-minute drive from French-speaking Quebec =P
  • 17 0
 Of course they got a Subaru team car. It’s Vermont!
  • 12 2
 Welcome to New England Mavic crew! Enjoy some Ben and Jerry’s and the riding around Stowe. I am psyched to see what you have coming for us.
  • 5 0
 you mean welcome back! I definitely enjoyed my time there when Mavic was in Haverhill
  • 3 0
 @luked5: When was it in Haverhill? I used to work there when it was in Georgetown.
  • 3 0
 @rip8569: oh ya when it was over where the old drive-in porn theater was lol I forget when they moved to Ward Hill Haverhill, but they moved out of there and to Ogden in 2015. I left just before the move. haha wait... Rob? dude you knew it was in Haverhill! I connected you with that blue session haha
  • 2 0
 @luked5: Was there in Haverhill, and Ogden. Miss driving torched freehub bodies off of the loading dock. Definitely don't miss Ogden.
  • 2 0
 @luked5: That is what I meant
  • 1 0
 @luked5: Drive in.... porn.... theatre? You're so far ahead of the uk, all we had is dogging
  • 2 0
 @pbuser2299: years ago there was a drive-in porn theater in Georgetown, just off of I-95. Not sure when it was closed down, but industrial buildings were build in and around where it was. Mavic and Solomon were based there back in the late '90's.
  • 7 0
 Almost forgot that they still existed tbh. Their rims/wheels used to be the standard back in the day but it seemed as though they resisted market trends & customer demands a bit too long. It's good to see that name again but they've got to step up in a huge way to get back that market they lost. Good luck.
  • 10 0
 The Nokia of cycling….
  • 10 2
 Skinny rims and broken freehubs coming right up!
  • 1 0
 Don’t forget the freehub bushing expanding and creating so much drag that it throws the chain.
  • 7 0
 Can't wait 'til folks visiting from France hear how Vermonters pronounce things like "Montpelier"
  • 4 0
 Let's ride up Calais.
  • 2 0
 Or even... the name Vermont itself haha, especially considering it was named by a frenchman On the flip side, they might be pleasantly surprised that VT, like France, emphasizes local food and drink and generally dislikes big chain restaurants
  • 2 0
 I wish them well, but it is going to be quite the uphill battle to regain both trust and market share in the US. They burned a whole lot of good will over the last 8-10 years here where there was effectively zero support for parts or warranty. With luck, this version of Mavic USA will learn from the mistakes of the past and come out the better for it.
  • 5 0
 Josh Saxe feel free to leave a KOM for the rest of us...dude is fast
  • 4 0
 Do I have to?
  • 2 0
 He owns my neighborhood.
  • 3 0
 @reborn10speeder: I work nights just so I can ride at 0230 to get 3rd on a segment for that day
  • 4 0
 Maybe they'll finally warranty my wheels that have been submitted for 14 years.
  • 4 0
 Is that tall guy in the middle Guenther? Hard to tell
  • 4 0
 Back to business, show a car.
  • 2 0
 A Mavic car just looks weird without a 12 bike rack on the roof
  • 2 0
 Always thought the old yellow deemaxes were cool. I have had good luck with my mavic x819,x717 rims on my older bikes. Ma40's do alright on the road too.
  • 3 0
 will they actually have parts there though?
  • 4 0
 Yeah I work next door and it looks like they are setting up some inventory and wheel building stations
  • 2 0
 The second best set of wheels I ever owned was DeeMax. The best for me is WAO union rims with I9 hubs.
  • 2 0
 Are mavic even relevant in mtb anymore?!
  • 2 0
 So stoked to see some bike industry in VT!
  • 2 0
 Mavic, still the best wheels ever made!
  • 2 1
 About 30 years too late...
  • 2 1
 Riding the trough of Peak Bike !
  • 2 4
 impossible for them to compete in todays market. other wheels are just too good. what can they do. cheaper, no. more durable, haha never. warranty program, yes of course. lost cause for them, sorry
  • 2 0
 Are you guys hiring?
  • 1 0
 I want to go home.
  • 2 0
 Waterbury would be high on my list too if I ever moved back to VT
  • 2 1
 Would never buy a set of Mavic wheels ever again.
  • 2 2
 Muhahaha, how proud they are because they painted a car yellow.
  • 2 0
 its wrapped, not painted. haha
  • 1 0
 lol, bit late.
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