5 Ways Brands Draw The Crowds In - Sea Otter 2019
It's a waste of precious marketing dollars if you aren't drawing the crowds in to your booth at Sea Otter and so if you're one of the hundreds of brands at the biggest outdoor bike festival in North America, you're going to pull out all the stops to make sure that you can win the crowd's attention. Here are some of the things we spotted brands doing to try and win hearts and email addresses.
Free Stuff & Contests
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Food & Drink
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Autographs & Meet and Greets
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Information
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Fun & Games
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What was the best thing you saw at Sea Otter this year? What would you like to see a brand do next year?
Free Stuff & Contests
Socks, T-shirts, sunglasses, baseball caps, stickers, keychains, mugs and posters... Laguna Seca is the place to be if you're looking to get some freebies.
It's impossible to count the number of bike and prize pack giveaways at the Laguna Seca Raceway this weekend... This here's a scooter that the boys from Pit Viper will be drawing a winner for.
Food & Drink
Mmm... Coffee! Canyon, Shimano, Mavic, Santa Cruz, Commencal, and the list goes on. There's always somewhere you can find a free cup of Joe to get you through the day.
Commencal and Bell both had pancakes with real maple syrup to draw us Canadians in.
Allen Lim and Skratch Labs had samples of their bars and chews along with Clif, Honey Stinger, Picky Bars and more. They also had a rice cooker out back and the best thing I tasted all day would be the freshly made bacon rice cakes...
Real food. Real delicious food!
Slime fountain! Just kidding, this isn't food or drink.
Autographs & Meet and Greets
Luca, Greg, and Loris were working hard at the Crankbrothers booth this morning...
Caroline Buchanan and the Fasthouse crew signed posters at the Bell Helmets booth.
Information
Park Tool has tools you can stop by and use, as well as information clinics. Not sure about how to set your suspension up? Sea Otter is a great place to find someone knowledgeable to help you. It's also a great place to find a bike to demo.
Fun & Games
Head over to Tiki Island where Giant and Liv are based to shoot some hoops.
Ride Concepts had a bunny hop contest. We hear yesterday's winner was wearing their Coaster sandals...
Topeak had an ingenious "Pumpball Challenge" where you push the ball around with air from one of their floor pumps.
Who doesn't love giant Jenga? I mean, Pivot Jenga...
Hydaflask with a more refined version of beer pong.
If you feel like pedaling on a trainer, there are ample opportunities to spin and win!
I saw a couple of these wheelie challenge set-ups.
SRAM has a photo booth with fun props to keep you entertained.
What was the best thing you saw at Sea Otter this year? What would you like to see a brand do next year?
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Combined with the above Springer-esque carnage. Would watch.
26" tube giveaways?
Huck to flat competition on a Huffy with the winner getting a free set of Enve road wheels?
OTB demonstrations by Mike Levy?
The Truth About Pinkbike - a talk by Paul Aston?
@poah: Jus sayin' you should have been at the Yamaha booth - leather not Binkini tho.
there were also some ladies in underwear nearby selling who knows what, probably also e-bike related.
kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can.
(Kill yourself.)
Seriously though, if you are, do.
Aaah, no really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself.
Seriously. You are the ruiner of all things good.
Seriously.
No this is not a joke. You’re [going], “There’s going to be a joke coming.” There’s no freaking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are f***** and you are f*****g us. Kill yourself. It’s the only way to save your freaking soul. Kill yourself
I'm just planting seeds.
I know all the marketing people are going, “He’s doing a joke…” There’s no joke here whatsoever. Suck a tail-pipe, freaking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil freaking machinations.
I know what all the marketing people are thinking right now too: “Oh, you know what Bill’s doing? He’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”
Oh man, I am not doing that, you freaking evil scumbags!
“Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”
Godammit, I’m not doing that, you scum-bags! Quit putting a goddamn dollar sign on every freaking thing on this planet.
“Ooh, the anger dollar. Huge. Huge in times of recession. Giant market. Bill’s very bright to do that.”
God, I’m just caught in a freaking web.
“Ooh, the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar…”
How do you live like that? And I bet you sleep like freaking babies at night, don’t you?
“What did ya do today, honey?”
“Oh, we made ah, we made ah arsenic a childhood food now, goodnight.” “Yeah we just said, you know, is your baby really too loud? You know?” “Yeah, you know the mums will love it.”
Sleep like freaking children, don’t ya. This is your world, isn’t it?
(sorry, couldn't resist)