5 Ways Brands Draw The Crowds In - Sea Otter 2019

Apr 14, 2019
by Sarah Moore  
It's a waste of precious marketing dollars if you aren't drawing the crowds in to your booth at Sea Otter and so if you're one of the hundreds of brands at the biggest outdoor bike festival in North America, you're going to pull out all the stops to make sure that you can win the crowd's attention. Here are some of the things we spotted brands doing to try and win hearts and email addresses.


Free Stuff & Contests

Socks, T-shirts, sunglasses, baseball caps, stickers, keychains, mugs and posters... Laguna Seca is the place to be if you're looking to get some freebies.


It's impossible to count the number of bike and prize pack giveaways at the Laguna Seca Raceway this weekend... This here's a scooter that the boys from Pit Viper will be drawing a winner for.


Food & Drink

Mmm... Coffee! Canyon, Shimano, Mavic, Santa Cruz, Commencal, and the list goes on. There's always somewhere you can find a free cup of Joe to get you through the day.

Commencal and Bell both had pancakes with real maple syrup to draw us Canadians in.

Allen Lim and Skratch Labs had samples of their bars and chews along with Clif, Honey Stinger, Picky Bars and more. They also had a rice cooker out back and the best thing I tasted all day would be the freshly made bacon rice cakes...

Real food. Real delicious food!

Slime fountain! Just kidding, this isn't food or drink.


Autographs & Meet and Greets

Luca, Greg, and Loris were working hard at the Crankbrothers booth this morning...

Caroline Buchanan and the Fasthouse crew signed posters at the Bell Helmets booth.


Information

Park Tool has tools you can stop by and use, as well as information clinics. Not sure about how to set your suspension up? Sea Otter is a great place to find someone knowledgeable to help you. It's also a great place to find a bike to demo.



Fun & Games

Head over to Tiki Island where Giant and Liv are based to shoot some hoops.

Ride Concepts had a bunny hop contest. We hear yesterday's winner was wearing their Coaster sandals...

Topeak had an ingenious "Pumpball Challenge" where you push the ball around with air from one of their floor pumps.

Who doesn't love giant Jenga? I mean, Pivot Jenga...

Hydaflask with a more refined version of beer pong.

If you feel like pedaling on a trainer, there are ample opportunities to spin and win!

I saw a couple of these wheelie challenge set-ups.

SRAM has a photo booth with fun props to keep you entertained.


What was the best thing you saw at Sea Otter this year? What would you like to see a brand do next year?


55 Comments

  • + 128
 Pinkbike should have a booth where you can meet real life commenters. Not to like to throw them in a dunk tank or something. So you can berate each other and talk shit in real life. Think it could really bring us together. Or be an interesting social experiment. Or like have a guy talking about how a bike is junk and then from behind a curtain the real designer comes to confront them. I would show up in person to watch that.
  • + 52
 Pinkbike needs to have Waki at thier booth. He could draw parodies of the bikes and talk shit to everyone ????
  • + 24
 But...but...my keyboard gives me powers.... in person ... no!
  • + 7
 Can it be setup like my work cube, or home bathroom?
  • + 2
 Might as well bring Danny MacAskill to do a show lol
  • + 3
 A boxing ring at the booth
  • + 3
 @RoverDover: if Waki's in the booth, you gotta bring back the dunk tank.
  • + 3
 @racecase: and the most powerful weapon on the internet.... anonymity.
  • + 2
 A vendor holds up a new component and the best pun wins.
  • + 1
 @RoverDover: Waki and BicyclePubes lampooning the industry would be great.

Combined with the above Springer-esque carnage. Would watch.
  • + 2
 I met Radek there and told him he has banned me before. Nice guy. Big guy, too. I think he's stomp most of us. I thought about trying a Polish-Swedish accent and saying I was Waki but hadn't had enough beer yet.
  • + 3
 They should force you to wear a name tag with your PB user name, so everyone can be like, "oh that assclown"
  • + 1
 @usedbikestuff: Yep it would be a sad sight.
  • + 79
 How about a free PinkBike e-bike charge station?

26" tube giveaways?

Huck to flat competition on a Huffy with the winner getting a free set of Enve road wheels?

OTB demonstrations by Mike Levy?

The Truth About Pinkbike - a talk by Paul Aston?
  • + 33
 busty chicks in bikinis works for me
  • - 1
 Came here to say same. More skin!
  • + 2
 you'll feel right at home in e-Bike booths. some of them are still stuck in the '90s
  • - 2
 @dontcoast: you ride a 29er and have a road bike don't you.
  • + 4
 both, and a dirt jump bike and more too. Let me guess, you only do shuttle runs in an F650 but hate ebikes? Wink

@poah: Jus sayin' you should have been at the Yamaha booth - leather not Binkini tho.

there were also some ladies in underwear nearby selling who knows what, probably also e-bike related.
  • + 1
 Not done a shuttle in ages. I ride natural trails mostly and actual mountains. I have no idea what an F650 is @dontcoast:
  • + 2
 @poah: Ford F-650 truuuck
  • + 22
 what draws me into these booths is -insert company name here- making quality useful stuff all year so I can thank them in person and ask what's next. I have my own coffee
  • - 15
flag WAKIdesigns (Apr 14, 2019 at 3:55) (Below Threshold)
 You are not good at checks and balances aren’t you? Smile
  • + 21
 I like turtles
  • + 7
 I love LAMP
  • + 15
 Cool. I love brands.
  • + 7
 I'm with you man. The world needs more #brand.
  • + 4
 Brands, brands, bran-bran-brands.
  • + 1
 The world needs more brands, like it needs more standards.
  • + 11
 Caroline Buchanan...WOW Smile
  • + 10
 I miss the Marzocchi days!
  • + 4
 I know what you mean, and I'm with you on this one.
  • + 7
 When I see large concentrations of marketing people together I can't help but think of Bill Hicks.
  • - 5
flag Dropthedebt (Apr 14, 2019 at 7:35) (Below Threshold)
 By the way if anyone here is in advertising or marketing…
kill yourself. It’s just a little thought; I’m just trying to plant seeds. Maybe one day they’ll take root – I don’t know. You try, you do what you can.
(Kill yourself.)

Seriously though, if you are, do.

Aaah, no really. There’s no rationalisation for what you do and you are Satan’s little helpers. Okay – kill yourself.
Seriously. You are the ruiner of all things good.

Seriously.

No this is not a joke. You’re [going], “There’s going to be a joke coming.” There’s no freaking joke coming. You are Satan’s spawn filling the world with bile and garbage. You are f***** and you are f*****g us. Kill yourself. It’s the only way to save your freaking soul. Kill yourself

I'm just planting seeds.

I know all the marketing people are going, “He’s doing a joke…” There’s no joke here whatsoever. Suck a tail-pipe, freaking hang yourself, borrow a gun from a Yank friend – I don’t care how you do it. Rid the world of your evil freaking machinations.

I know what all the marketing people are thinking right now too: “Oh, you know what Bill’s doing? He’s going for that anti-marketing dollar. That’s a good market. He’s very smart.”

Oh man, I am not doing that, you freaking evil scumbags!

“Ooh, you know what Bill’s doing now? He’s going for the righteous indignation dollar. That’s a big dollar. A lot of people are feeling that indignation. We’ve done research – huge market. He’s doing a good thing.”

Godammit, I’m not doing that, you scum-bags! Quit putting a goddamn dollar sign on every freaking thing on this planet.

“Ooh, the anger dollar. Huge. Huge in times of recession. Giant market. Bill’s very bright to do that.”

God, I’m just caught in a freaking web.

“Ooh, the trapped dollar, big dollar, huge dollar. Good market – look at our research. We see that many people feel trapped. If we play to that and then separate them into the trapped dollar…”

How do you live like that? And I bet you sleep like freaking babies at night, don’t you?

“What did ya do today, honey?”

“Oh, we made ah, we made ah arsenic a childhood food now, goodnight.” “Yeah we just said, you know, is your baby really too loud? You know?” “Yeah, you know the mums will love it.”

Sleep like freaking children, don’t ya. This is your world, isn’t it?

(sorry, couldn't resist)
  • + 2
 @Dropthedebt: I don't think Bill would have been welcome in the brave new PC world.
  • + 7
 That wooden stick on the back of the manual challenge machine looks like a reason not to pop off the back..
  • + 6
 Is this buzzfeed?
  • + 1
 Can someone please forward this to #crankworx to pass on to their participants? Whistler Crankworx is getting close to losing its vibe. There were only a few booths last year and the year before that seemed to be doing anything interesting. Four or five years ago there was a super festive atmosphere. Would love to see that back.
  • + 5
 BOOOOOOOOOOOBS
  • + 5
 *Caroline Buchanan
  • + 2
 Even people from NZ want her name corrected.
  • - 1
 *Caroline Buchard
  • + 3
 Wheelies and manuals, two different things!
  • + 1
 Pro Viper guys are the genuine deal, they show up to Dirt Fest on those Helix Scooters. Glad to see them out west!
  • + 2
 It's Pit Viper tho
  • + 1
 That isn't a "refined version of beer pong", it's called skee ball ya whippersnapper!
  • + 1
 Lets not forget the aggressively "friendly" e-stim massage people scattered around like so many human landmines.
  • + 1
 My booth had a pick-up game of hopscotch. Got Danny to one wheel each square
  • + 2
 Whats with the guy that has a stack of ones?
  • + 1
 The beer pong picture... is the person on the very right of the picture going to 'make it rain'??
  • + 1
 Free stuff that doesn’t suck!
  • + 1
 No pictures of the biggest crowd?
  • + 1
 Brawndo - it's got electrolytes.
  • + 1
 KS won the best food freebies hands down. fresh grilled steak and veggies!
  • + 1
 Cockfighting.

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