James has also competed in Big Mountain events including Mega Avalanche, Chatel Mountain Style, and Red Bull Rampage. This year at Rampage, James’ crew built one of the most ambitious features. Trying to break the poorly scored streak of the riders’ left ridge, they build in a massive drop – but James couldn’t break the curse and didn’t qualify. “It would be nice to do well there,” says James, “but it really doesn’t matter too much. As long as I can do something cool and get people pumped, I think I’m doing my job.”
Competitions aside, James’ career is focused on producing media content. His ability to communicate his ‘home on the range’ lifestyle in Williams Lake has allowed fans a look into who his is, not just how he rides. It is a message that comes through especially vividly whenever he and Margus Riga get a chance to work together. “To me, the kind of riding James is into
is the kind of riding I’m into,” says Margus of why he enjoys shooting with James. “Also I think I’ve always wanted to be a little bit redneck. Or maybe I’m just living vicariously through photos I take of James.”
As an outlier to the sport of mountain biking, Margus feels very strongly that the media content James creates is advancing the sport. “Without guys like him, doing what he does, creating the content that he creates, we’d be a lot further behind in the evolution of mountain biking.”
James’ career is the product of intentional and consistent growth; he has a calm perseverance that allows for longevity in the mountain bike industry. He came onto the scene at a time when it was nearly impossible to get a bike sponsor, and yet by setting and achieving goals each season he has progressed his riding and the sport at the top level. If you ask him
Its hard to say because everything there seems like potential death.
Anyway, like I said; amazing riding, and amazing photo's! But in my neck of the woods that's going to inspire others to emulate and cause problems for everyone.
dirteveryday, if I'm mistaken my bad. My understanding is that Rampage "is" on private land. Which is the reason they can ride anywhere they want and modify the area any way they want. I'm pretty sure that is the case? If that's wrong then Like Holy Shit how does it work...?
"IF" the above video, and some of the recent Pinkbike video's are also on private land and have the owners consent to do/ride where/how they want than that's all good. It's awesome in fact. My point is just that it doesn't say that, or at least it's not readily apparent. Common logic, everybody breaks the rules. But celebrating and encouraging it usually doesn't end well.
anyway, amazing pics, and awesome skills. I think we all agree on that!
Angrynipples? Really? That's your screen name and your calling me stupid...? Anyway, you can just keep your bad tempered mammaries to yourself and don't e-mail me anymore dickhead. Shit, you live in California. How many more problems with trail access do you really need genius...?
Every line in the Utah desert will be gone in a month if left alone. It's sand and its all coming down.
Canada is an entirely different, amazing story.
Redbull has worked very carefully with Utah BLM for such high profile events.
I understand and appreciate your concern, all good Things. Just trust that MOST of the things you see have a long back story. Perhaps those need to be conveyed more...
And I agree that sometimes one rain or even one windstorm in the desert can erase the tracks of one or even a few riders. But that's actually part of the issue too, some of these area's are high erosion zones anyway. And some desert environments are pretty fragile. But at least right now it's still a small number of people that will go out into "Virgin" area's like that and create their own lines.
What concerns me is all that all of the recent coverage of "creating your own lines" will do for your average local trails where sustainability and access are real and constant issues. We already have conflict with hikers, runners, equestrians etc. when we ride responsibly "on" trails, where were supposed to be. I'd hate to think of the mess we'd be in if everyone thought it was OK to just make their own line whenever they felt like it...?
You already are, Margus. You already are.