Over the past few years,
Martin Soderstrom has doubtlessly become one of the top freeride mountain bikers in the world. In the last 2 years alone, Martin has won 11 events and placed 5th overall at the 2010 FMB World Tour. Signing with Specialized is another rung in the ladder to stardom for him and he is ready to show off the new partnership. Martin will ride his new P.3, SX Trail, or Demo 8 at lots of contests all over the world and once again rock the FMB World Tour.
Aiming to dominate the freeride world in 2011, Specialized is excited to announce the addition of Swedish pro Martin Soderstrom to their freeride program. Specialized will sponsor Martin with frames and saddles for at least the next two years and will be joining two of the best, Darren Berrecloth and Matt Hunter, to create one of the most diverse—and dangerous—freeride teams in the world. Not only do this year’s athletes represent the best in the business, the two decorated
vets and the young up-and-coming pro are not shy when it comes to product development. Specialized will make the best use of this partnership to take their products to the next level, as we’ve already seen with their XC and Downhill collaborations. As Martin puts it:
 | I couldn't be any happier to sign with Specialized, it has always been a dream to ride for a big brand, and now to sign with THE brand of the big brands is just amazing. I have only been on the team for a little while now, but we have gotten a very quick start in a short amount of time to discuss how to reach our goals. As many of you already know I am a rider that has to be very certain that the products I am using are the best on the market and I feel that Specialized is the right brand for me. Together we want to create some new amazing gear, not only for me, but also for all of you out there. So let's say: Stay tuned! |
Deacon James, the director of the P.series line of dirt/park and street bikes said “
we couldn’t be more excited. We have the utmost respect for Martin. We are big fans of his riding and style and have a deep appreciation for his professionalism. The timing couldn’t be better as we are dedicating more resources to P.series to fully realize Martin’s goals and ours by utilizing his direct feedback in the development of our current and future projects. Specialized is dedicated to making Martin’s dream bikes a reality, and we are well underway already. We’re going to elevate our game together. These are exciting times for P.series to say the least.”
Martin is fortunate to have two notorious rippers as teammates. Supported by strong partners for the 2011 season, expect Martin to nail the sickest tricks at 26TRIX, Vienna Air King, Rocket Air and the Crankworx events. To stay in touch with Martin, join his
fan page on Facebook or check his website:
www.martin-soderstrom.comFor further information or interview and photo requests, please contact:
[email protected]
Offering more money than NS or just so he can have a say in the P series?
How so? I'm sure NS is "cooler" in some peoples books, but there is certainly more to sponsorship than being with the most hip or coolest company. NS makes some great rigs, but there is no denying that Speci has more resources and more selection. Not only that, we could see him rip it up at even more events now. Sounds like a win-win to me.
is that possible
he still has NS bars though
There's a lot more to life than which DJ frame one is riding.. Martin is out there risking life and limb doing what he does, there is no shame in going to a bigger brand who may have more to offer. Having said that, I obviously don't know any of the specifics of the deal. Also, many riders would choose the Speci over an NS, just like many others would choose the NS over the speci. It's preference. He's made his choice, props to him, and I'm sure he is stoked!
"...he doesnt need the support of a brand which is that big" That's a big jump considering that neither you or I know the details of his Speci deal. For all we know, NS was only supplying bikes and Speci is doing bikes and an actual paycheck to live on... then again, maybe not. Like I said, I don't know any of the details. Specialized make great bikes and if they can offer more than NS, why second guess Martin's choice?
Obviously he likes the Specialized frame more than the NS, so get that out of your head that " NS is the best for him " Every rider has their own opinion, HE HAS HIS. So don't bitch about him having it.
Specialized is putting out alot of great looking bikes the past few years, I'd pick a 2011 P3 over an NS any day.
" I also prefer a crappy p3 frame when I get the best dj frame of 2009 sponsored... " Guess what bud, this is 2011. And the P3 is going to dominate any circut you put it on.
I'm on board with mikelevy, don't bash his decision, you're not his manager.
Didn't he have massive input on geometries of NS majesty? More like signature name? Hard to say that random bulk frame which has quite average geometries and such would be actually better?
Company in the other hand, i would jump to specialized aswell.
The majesty is his frame. He designed it. The p3 is an normal dirtjump frame. Its not that bad but martin started with street and park and the majesty is the perfect frame for him.
So all together: shut the f*ck up BMXerch!!!
Who cares if he designed a frame ? It's his preferance, maybe his ideas and feelings towards NS have changed, and he likes the P3 better. And, most riders that are sponsored by Specialized race Dh, 4X, DualSlalom, and some Free ride. Which, once again, Where is NS' free ride and downhill bikes ?
The " Normal Dirt Jump frame " is more towards NS, and Dartmoor, and Blk Mrkt, etc. Specialized designed the P3 around 4X racing, idiot.
I think that Martin's change is going to be good for him. He's got a wider range of disciplines now.
I bet he moved on to progress his career. Right on the tip of my tongue is the fact that His riding focus is very close to Pilgrims and not so close to claws. This will give him space on the team to shine while also getting more opportunities to advance with more support.
NS and Martin made the Polish/European bike industry known to the world, and not just a local company and it pains me to see him leave, but if the money is right...
as well now hew has a better chance if he wants to pursuit WC 4x if he so pleases.
IMO spesh is becoming a VERY power full name and in my mind will being going toe to toe with trek soon (martin vs brandon any one?)
one more thing, has nobody mentioned that he and sam pilgrim both rode cove hookers for crankworx (even though sam was just waiting for his dimondback) and now sam has joined ns. hes replaced matrin almost.
Keep up the good work Martin!
SPECIALIZED HAS A WIDER RANGE FOR MARTIN TO USE. HOW MANY f*ckING TIMES MUST IT BE SAID !?!? OR ARE ALL YOU PEOPLE JUST THAT DUMB !?!?
Thought so. Don't have it.
SO. How about you all shut the f*ck up about Martin's move and be happy for the guy. He's better off with a wider range of biking disciplines anyways. Do you people not understand this ?
And then Specialized will be " Martin's bike " and Ns will be " The wrong bike for Martin "
Hahahaha people should think.
any of u NS fans dunno wht ur worried about u bagged ur self sam pilgrim for this season so everybody wins
a "cool" company (NS)
a "big" company (SBC)
which would you choose? if you actually want to make a living out of riding
you'd jump at the opportunity to ride for a big company like Specialized that has the resources to give you:
-a proper salary (so you can also buy full medical insurance)
-a wide range of bikes
-opportunities to travel
-full technical support
-pay expenses for you to travel to competitions and jams
-develop new frames and bikes with your expert input (read the article...)
-perhaps even a career working in product development or sales after your pro career finishes!
it might be 'cool' to ride for a smaller company, but you gotta make a living, as Pro riders have a short career which can quickly finished by injury or bad lack!
some years ago I rode for a 'cool' company (Banshee Bikes) doing freeride - until I realised I would never get 'paid' (I got bike and expenses covered, and media apprearance fees), but still had to work full-time to make a living and so my riding suffered...
do you think if a company like Specialized had come calling I would have turned them down to stay with the 'cool' company - hell no!!
Martin is probably the best park street rider on hardtail.
No specialiced (maybe except the sxtrail) will ever fit him.
His ridingstyle is smooth and stylish and speci isnt smooth and stylish at all.
The geometry is not for him. He designed the majesty!
And how do you know if " the geometry isn't for him " ?? Can you feel him being uncomfortable on his P3 ?
Not to forget he's also racing 4X from now on and that the speci will be much better for 4X than his majesty ...
Until then, don't open your mouths about something you don't have a clue about.
Oh wait, I HAVE, but in all fairness, I'll keep this simple, instead of actually ripping you all a new one about your inaccuracies:
Better rep, bigger company, more money and more metal, and a bigger community when he comes HERE to the U.S. for comps and races... And since NS is not as recognized here, the big red S under him will help him garner crowds and followers...
And you notice the euro riders are the only ones complaining, right? Us U.S. folks are all stoked. LOL
Neg prop away...
No homo.
Same thing happened here. He was given a chance to expand and grow as a rider and professional athlete. Who knows, maybe they'll value his input on frame design at Specialized too? I am sure they don't ignore their riders. It's a cycling company, and biking is their main focus. He's a part of that family and that focus.
It is a shame on NS bike's part though...too bad they lost him
And its not like speccy make crappy product or don't support their riders, the demo 8 was written off as nasty huck bike, but they've redeveloped it into a world cup and world champ winning bike.
Oh yeah, and film riders like Hunter only ride every second weekend because they're working 2 jobs to make ends meet.
Sounds kind of idiotic when I put it that way, doesn't it?
if you read you will find something that says: "Specialized will sponsor Martin with frames and saddles, for at least the next two years". atleast what I found? I dont know with you. but for me it sounds like: Specialized will sponsor Martin with frames and saddles, for at least the next two years
I just saw this posted on facebook. Monster WInterstyle a few days ago and hes riding an NS...looks like a prototype aswell.
2 alexey sinayko
3 Pasha Vishneviy
want more ?
That seat is ugly as hell btw.
P3 bro. P3.
I just thaught it was a Joke or something like that but its true WTF?!?!?! >.
Dammn bet the payed lots of money to get martin!!
Martin + spezialized = no go
!!!!!!!!!!!!!!!!
Please not