HT had their new T1 pedals on display in a range of colors. Available with a titanium or chromoly spindle, the pedals use HT's own cleat design, and spin on needle bearings and a bushing.
First spotted under the Madison Saracen team at the Val di Sole World Cup, this carbon Myst was looking race ready.
Mavic's new Crossride Pro helmet has a layer of breathable memory foam that rests against the rider's head, a design feature that's said to add comfort and vibration absorption.
Turner's RFX returns in carbon form for 2016. The updated bike has 160mm of travel courtesy of a dw-Link suspension layout, and a slack 65 degree head angle.
Transition's TR500 is unchanged for 2016, but it does receive a new blue gloss paint job (there's a stealth black option as well), and complete build kits are now based around 27.5" wheels.
Shimano's SPD compatible AM5 has a casual, skate shoe inspired look and retails for $95 USD.
Remember the '90s? That's when this Marin FRS was created - 1993 to be exact. The bike has a titanium front triangle that's connected to aluminum chainstays, and relies on the same model of Manitou fork for both the front and rear suspension.
Like Kanye says, "I drink a Boost for breakfast, an Ensure for dessert." Adidas' Boost Raven shoe is meant for trail running, but there is a connection to the cycling world - the sole is made from extra-grippy Continental rubber.
Hope know how to attract a crowd with their custom builds, and this Santa Cruz Nomad was doing the trick.
An Ohlins cartridge was installed in a Pike to go along with the TTX rear shock.
Prototype carbon bars and as much anodized orange as possible.
And the award for creepiest mannequin at Eurobike goes to...