Scott Sports has acquired a majority share of Bold Cycles, who are best known for their hidden shock bikes
The two companies are both based near Biel, Switzerland, but Bold will apparently remain as an individual brand with founder and designer Vincenz Droux still at the helm. Vincenz will continue to work with his team of five people but they will now be strategically supported by Scott with regards to sourcing, logistics, global distribution and marketing.
We spoke to Scott about the move and they were adamant that the two companies will not crossover on R&D or management, so don't expect this announcement to mean we will see a hidden shock Scott any time soon. Bold bikes will also continue to be sold directly through their website, here