Remember dust?

The new rims have a redesigned layup, increased flexibility, and an updated shape.

Fast and furious riding on some of Vancouver Island's classic trails.

The NOBL ambassador slashes fresh turns on Vedder Mountain.

Through what we now term “sensory-deprivation vision boarding”, we spent three days without food or water and challenged ourselves to share new ideas without speaking out loud.

So much stuff launching right now.

Wet and rainy weather means a kick of cold adrenaline.

Inspired by comments on the internet.

The new wheels are aimed at modern aggressive XC and trail riding.

So satisfying.

"The hardest part of being of a downhill racer for me is staying strong mentally when nothing goes as planned."

Extend your comfort zone.

Some tips and tricks from someone who has made it their signature move.

A roster of about a dozen women headed to Cumberland for an intermediate women’s skills clinic in Cumberland.

Dean Tennant sends big lines and gets loose on a DH bike.

Antoine Pierron and Matteo Iniguez have built the team from the ground up with 2021 seeing Junior racers Siel Van Der Velden and Raphael Iniguez joining the line up.

Max McCulloch takes his XC bike out for a ride in the first of a series of self-shot videos for NOBL.

When you build it, you send it.

NOBL have revamped their rim line to offer more comfort, traction, and control.

It's handy that his name rhymes with 'skills'.

A man of many talents on anything with two wheels.

23-year-old Ellen Noble has won or podiumed at some of the biggest races in the world but she hasn't forgotten her roots. When it comes down to it, she simply loves riding bikes.

NOBL has a new rim with a 31mm internal width for enduro and downhill riders.

As the best riders in the world descended upon the Jones Center in Springdale, Arkansas, riders laid it on the line in the Last Chance Qualifier to secure their place at the Red Bull Pump Track World Championship Final.

To kick off the 2017 season, we invited our ambassadors for a weekend of camping out in the gorgeous Fraser Valley to tackle the finest loam in the continent.

When the weather gets bad some people are lucky enough to be able to escape and head to the desert for some much-needed bike time.

We spent a season rolling on Nobl's TR33 wheelset. Here's how it--and its unique hub--fared over the long haul.

Nobl athletes, the Free Radicals, definitely like getting out on adventures and this trip into the Chilean Slackcountry looks wonderful.

Welcome to the Canadian National Enduro Championship (CNEC) at Sun Peaks Resort, it's gonna be awesome.

Racers were rewarded with two huge days on the bike at the Revelstoke stop of the Osprey Canadian National Enduro.

This race is sold out, but if you have a spot, here's where you will be racing.

It was a weekend of summer bliss in Rossland, with bikes, good company and great trails to race on.

Registration is still open, take a look at the course and sign up for a great weekend out in Rossland.

Join the NOBL Wheels family as they set up camp and enjoy some of the gems that the Fraser Valley in BC has to offer.

NOBL Wheels is proud to announce that Dustin Adams has joined the family as our new Sales and Operations Manager!

Find out where NOBL wheelsets got started and see the founder, Trevor, put them through their paces at his local stomping grounds.

BMX racer and mountain biker Barry Nobles is in pursuit of a spot on the 2016 US BMX Olympic team. Read on to find out what makes him tick.