PRESS RELEASE: Adidas/ Five TenINTRODUCING THE ADIDAS BREAST CANCER AWARENESS COLLECTION FEATURING THE FIVE TEN FREERIDER PRO CANVAS – a selection of footwear and apparel designed to raise awareness and funding for Breast Cancer Now and National Breast Cancer Foundation. Designed in partnership with Veronique Sandler
“My mom had breast cancer,” explains
adidas Five Ten Senior Product Manager Bike & Global Brand Comms Manager, Luke Hontz. “She is fortunate to have come through it. I’ve wanted to do something to raise awareness of the disease and to help support individuals and their friends and families who are impacted. Working on this collection is a passion project. I'm grateful adidas gave me the chance to get it off the ground. I hope our efforts can make a difference in people's lives."
Inspired by the experiences of people and communities around the world, including its own employees and athletes, adidas is launching the Breast Cancer Awareness Collection this October.
Available throughout Breast Cancer Awareness Month, the adidas Breast Cancer Awareness Collection sees adidas partnering with Breast Cancer Now in the UK and Europe, and National Breast Cancer Foundation, Inc. in the US, to help raise awareness of breast cancer and support the vital work both charities do.
The products in the Breast Cancer Awareness Collection have been chosen to help everyone, regardless of physical ability or condition, spend more time in the outdoors. The collection’s apparel selection includes an adidas Five Ten Flooce Jacket and Jersey designed to aid temperature regulation when mountain biking in variable conditions. Also in the collection is a windproof and water-repellent adidas TERREX Trail Wind Jacket which, on cooler outings, can be layered over the adidas TERREX Agravic T-shirt. Featuring AEROREADY technology, this base-layer T-shirt manages runners’ body sweat to keep them feeling comfortable for longer.
adidas athlete Veronique Sandler has created a series of illustrations for the products in the collection, aimed at representing the strength and comfort that those with breast cancer have experienced in the outdoors.
“A few people in my life have had breast cancer. It’s something many of us will be affected by in some way in our lifetime, and it’s so important to spread awareness. I’m so stoked to have had the opportunity to be involved with designing this collection,” says
Veronique Sandler . “Speaking to people with the disease, and those who have had it in the past, many of them described to me how spending time in nature or thoughts of nature helped them stay positive through difficult moments. I hope my illustrations help represent their strength and positivity.”
The collection is available for purchase in limited quantities from September 30, 2022 until the end of October 2022 for adiClub members only, before going on general sale after October. £15/€15/$15 from each full-price sale of the adidas Breast Cancer Awareness Collection will be donated to Breast Cancer Now (for purchases in the UK and EU) or National Breast Cancer Foundation, Inc. (for purchases in North America). The money raised will contribute to the important work these charities are doing.
With the Breast Cancer Awareness Collection, adidas can support its charity partners in their efforts to help those impacted by breast cancer, while also offering more people a route into the outdoors with the footwear and apparel they need.
The Five Ten Freerider Pro Canvas are available in both mens and womens sizes ranging from u.3.5 to Uk 14.5, To find out more or purchase an item from the adidas Breast Cancer Awareness Collection, head to the
adidas website. The adidas
STRENGTH IN NATURE campaign was developed in partnership with real women from Breast Cancer community. Discover their story and the importance of the outdoors in their life along with how Vero and Luke brought this collection to life.
Idea for another version.
Just big letters
"F*CK CANCER"
I'd rock those in a second.
Also, why would you give adidas ~$150 only for them to only donate $15? Seems silly and a total ripoff for everyone besides Adidas.
Mastectomies, including living without reconstruction, are an oft-overlooked element of suffering breast cancer. But as a mountain biker who appreciates amazing scars, I can honestly say that I like her scars just as much, if not more, than her pre-cancer chest (which if you must know, made Victoria’s Secret models look like the B-Team).
I hope more women can feel comfortable living without reconstruction — as it can be a difficult process that can make the whole post-cancer “recovery” process a lot more difficult and even traumatic (like in her case, when the first step of reconstruction — stretching the skin with a temporary implant — resulted in an infection, after which she decided to live, quite happily, without reconstruction. Although she did experience a temporary bout of pronounced remorse and grieving from losing not only her legs and butt, but also her breasts).
Haha...well, she sought my opinion on reconstruction vs no reconstruction...showing me before and after pictures (pre-surgery pictures by a breast cancer survivor photographer who specializes in pre-mastectomy artistic photos). But anyhow, it’s purely an aesthetic opinion, not some Frankenstein scar fetish thing, LOL. But she and I do have some really impressive scars (and stories about them) between our combined dozen-plus surgeries / injuries. Aesthetic opinions from close friends can be important for some women (and men in similar scenarios), especially when struggling with deciding whether to live without a body part that can be a significant part of their aesthetic and outward identity. Plus, scars can partially represent the experience of surviving cancer (or a spinal cord injury, or other life-changing injury and/or surgical intervention)...whereas a reconstruction is sometimes never quite the same for some survivors.
So yeah, if anyone reading this ever knows someone who has a mastectomy and is contemplating not getting reconstruction, just be sure to consider the whole spectrum of how a woman might receive someone telling her that they would not like her as much without breasts. I think anyone can appreciate either aesthetic equally — particularly when considering what each option represents for the woman, as well as her lived experience proceeding with either option. I suppose someone’s opinion comes down to how they view women in general, as well as how they specifically view a woman who is their best friend (and how they value her and what they value about her).
#f*ckCANCER
www.breastcancer.org/research-news/20120517
my foot with my vans. i dont know that the excessive grip is a benefit. if they could dial it back with a less grippy compound that’d be sweet
"F*#$ E-bikes"